{"id":10071,"date":"2018-08-01T11:58:16","date_gmt":"2018-08-01T02:58:16","guid":{"rendered":"https:\/\/sendgrid.kke.co.jp\/blog\/?p=10071"},"modified":"2026-04-17T16:45:46","modified_gmt":"2026-04-17T07:45:46","slug":"ab%e3%83%86%e3%82%b9%e3%83%88%e3%81%ae5%e3%81%a4%e3%81%ae%e3%82%a2%e3%82%a4%e3%83%87%e3%82%a2","status":"publish","type":"post","link":"https:\/\/sendgrid.kke.co.jp\/blog\/?p=10071","title":{"rendered":"A\/B\u30c6\u30b9\u30c8\u306e5\u3064\u306e\u30a2\u30a4\u30c7\u30a2"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2018\/07\/43676000_S.jpg\" alt=\"A\/B\u30c6\u30b9\u30c8\u306e5\u3064\u306e\u30a2\u30a4\u30c7\u30a2\" width=\"70%\" class=\"aligncenter size-full wp-image-10072\" srcset=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2018\/07\/43676000_S.jpg 450w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2018\/07\/43676000_S-300x267.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<blockquote>\n<p>\u3053\u306e\u8a18\u4e8b\u306f 5 Email Marketing A\/B Testing Ideas \u306e\u6284\u8a33\u3067\u3059\u3002<\/p>\n<\/blockquote>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3001\u65b0\u3057\u3044A\/B\u30c6\u30b9\u30c8\u306e\u3084\u308a\u65b9\u3092\u898b\u3064\u3051\u308b\u306e\u306f\u306a\u304b\u306a\u304b\u5927\u5909\u3067\u3059\u3002\u4ef6\u540d\u3084\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u3088\u304f\u30c6\u30b9\u30c8\u9805\u76ee\u306b\u5229\u7528\u3055\u308c\u307e\u3059\u304c\u3001\u300c\u6b21\u306f\u306a\u3093\u306e\u30c6\u30b9\u30c8\u3092\u3057\u3088\u3046\uff1f\u300d\u3068\u30cd\u30bf\u306b\u56f0\u308b\u5834\u9762\u306b\u5fc5\u305a\u76f4\u9762\u3059\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u305d\u306e\u3088\u3046\u306a\u5834\u9762\u3067\u53c2\u8003\u306b\u306a\u308a\u305d\u3046\u306a\u30a2\u30a4\u30c7\u30a2\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u30c6\u30b9\u30c8\u65b9\u6cd5\u306e\u691c\u8a0e\u306b\u5f79\u7acb\u3064\u3088\u3046\u306a\u3001\u307e\u305f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7d50\u679c\u306b\u5f71\u97ff\u304c\u3042\u308a\u305d\u3046\u306a\u3082\u306e\u3092\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u307e\u3057\u305f\u3002<\/p>\n<h3>Friendly From\uff08\u5dee\u51fa\u4eba\u540d\uff09<\/h3>\n<p>Friendly From\u3068\u306f\u3001\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u3067\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u6a2a\u306b\u8868\u793a\u3055\u308c\u308b\u540d\u524d\u306e\u3053\u3068\u3067\u3059\u3002\u4f01\u696d\u3084\u30b5\u30fc\u30d3\u30b9\u304b\u3089\u30e1\u30fc\u30eb\u3092\u51fa\u3059\u5834\u5408\u3001\u305d\u306e\u30d6\u30e9\u30f3\u30c9\u540d\uff08\u4f8b\uff1aAirbnb\uff09\u3092\u305d\u306e\u307e\u307e\u6307\u5b9a\u3059\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u307e\u305f\u3001\u30d6\u30e9\u30f3\u30c9\u540d\u306b\u62c5\u5f53\u8005\u500b\u4eba\u306e\u540d\u524d\u3092\u8ffd\u52a0\u3057\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306e\u8981\u7d20\u3092\u5c11\u3057\u52a0\u3048\u308b\u306e\u3082\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n<p>\u4ee5\u524d\u300c<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=5321\" target=\"_blank\">Friendly From\uff08\u5dee\u51fa\u4eba\u540d\uff09\u3068\u3057\u3066\u6307\u5b9a\u3059\u3079\u304d\u3067\u306f\u306a\u3044\u540d\u524d\u3068\u306f<\/a>\u300d\u3067\u306f\u53d7\u4fe1\u8005\u3092\u6238\u60d1\u308f\u305b\u308b\u3088\u3046\u306a\u5dee\u51fa\u4eba\u540d\u306f\u907f\u3051\u308b\u3079\u304d\u3068\u3057\u3066\u3044\u307e\u3057\u305f\u304c\u3001SendGrid\u3067\u306f\u3042\u308b\u7279\u5b9a\u306e\u30e1\u30fc\u30eb\u3067\u300cSendGrid\u300d\u3088\u308a\u3082\u300cMatt from SendGrid\u300d\u306e\u307b\u3046\u304c\u53d7\u4fe1\u8005\u306b\u597d\u307e\u308c\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3057\u305f\u3002\u5dee\u51fa\u4eba\u540d\u306b\u62c5\u5f53\u8005\u306e\u540d\u524d\u3092\u5165\u308c\u3066\u958b\u5c01\u7387\u304c\u5909\u5316\u3059\u308b\u304b\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u904e\u5ea6\u306b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u3066\u3057\u307e\u3063\u305f\u308a\u3001\u53d7\u4fe1\u8005\u3092\u6238\u60d1\u308f\u305b\u305f\u308a\u3059\u308b\u30ea\u30b9\u30af\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u5dee\u51fa\u4eba\u306f\u7d76\u597d\u306e\u30c6\u30b9\u30c8\u9805\u76ee\u3067\u3042\u308b\u3068\u30cf\u30c3\u30ad\u30ea\u8a00\u3048\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u300cSendGrid 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href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=4992\" target=\"_blank\">\u4f55\u6642\u306b\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3059\u308b\u304b<\/a>\u3082\u30c6\u30b9\u30c8\u3057\u307e\u3057\u3087\u3046\u3002\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u3084\u5b9b\u5148\u30ea\u30b9\u30c8\u306e\u7279\u5fb4\u306b\u3088\u3063\u3066\u3001\u30d9\u30b9\u30c8\u306a\u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u3082\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u9577\u3044\u9593\u904b\u55b6\u3055\u308c\u3066\u3044\u308b\u65e5\u3005\u306e\u304a\u5f97\u60c5\u5831\u3092\u914d\u4fe1\u3059\u308bWeb\u30b5\u30a4\u30c8\u3067\u306f\u3001\u9031\u672b\u306e\u65e9\u671d\u304c\u6700\u3082\u826f\u3044\u7d50\u679c\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u5f8c\u304b\u3089\u3001\u305d\u306e\u6642\u9593\u5e2f\u306f\u591a\u304f\u306e\u4eba\u304c\u6d3b\u767a\u306b\u30b5\u30a4\u30c8\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u3001\u3064\u307e\u308a\u30bb\u30fc\u30eb\u304c\u59cb\u307e\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3042\u3063\u305f\u3068\u308f\u304b\u308a\u307e\u3057\u305f\u3002<\/li>\n<li>\u3042\u308b\u5730\u57df\u306e\u975e\u55b6\u5229\u56e3\u4f53\u3067\u306f\u6c34\u66dc\u5915\u65b9\u306e\u30e1\u30fc\u30eb\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u9ad8\u304f\u3001\u305d\u306e\u5b9b\u5148\u306f\u82e5\u3044\u52b4\u50cd\u8005\u968e\u7d1a\u3067\u3057\u305f\u3002\u3053\u306e\u3088\u3046\u306b\u3001\u30e1\u30fc\u30eb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u53d7\u4fe1\u8005\u306e\u5c5e\u6027\u306a\u3069\u306b\u5fdc\u3058\u305f\u3001\u6700\u9069\u306a\u914d\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u3042\u308b\u306f\u305a\u3067\u3059\u3002<\/li>\n<\/ul>\n<h3>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3<\/h3>\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306b\u304a\u3044\u3066\u5e38\u306b\u5927\u5207\u306a\u8981\u7d20\u3067\u3042\u308a\u3001\u91cd\u8981\u306a\u30c6\u30b9\u30c8\u9805\u76ee\u3067\u3082\u3042\u308a\u307e\u3059\u3002\u53d7\u4fe1\u8005\u306b\u95a2\u3059\u308b\u30c7\u30fc\u30bf\uff08\u53d7\u4fe1\u8005\u81ea\u8eab\u306e\u60c5\u5831\u3084\u3001\u6d3b\u52d5\u5c65\u6b74\u306a\u3069\uff09\u304c\u591a\u3051\u308c\u3070\u591a\u3044\u307b\u3069\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u6a5f\u4f1a\u304c\u5897\u3048\u307e\u3059\u3002\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3057\u306a\u304c\u3089\u60c5\u5831\u3092\u6d3b\u7528\u3059\u308b\u65b9\u6cd5\u3092\u8003\u3048\u3001\u5b9f\u8df5\u3057\u3001\u52b9\u679c\u3092\u691c\u8a3c\u3057\u307e\u3057\u3087\u3046\uff01\u4f8b\u3048\u3070\u3001\u4ef6\u540d\u306b\u53d7\u4fe1\u8005\u306e\u6c0f\u540d\u3092\u5165\u308c\u308b\u3068\u958b\u5c01\u7387\u306f\u9ad8\u304f\u306a\u308b\u3067\u3057\u3087\u3046\u304b\uff1f\u307e\u305f\u3001\u53d7\u4fe1\u8005\u304c\u6700\u8fd1\u8cfc\u5165\u3057\u305f\u30d6\u30e9\u30f3\u30c9\u306e\u540d\u524d\u3092\u4ef6\u540d\u306b\u5165\u308c\u3066\u3001\u5165\u308c\u306a\u3044\u6642\u3068\u6bd4\u8f03\u3059\u308b\u3068\u3044\u3046\u65b9\u6cd5\u3082\u3042\u308a\u307e\u3059\u3002<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=11670\" target=\"_blank\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u30c9\u30fb\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5b8c\u5168\u30ac\u30a4\u30c9<\/a>\u3092\u3044\u308d\u3044\u308d\u3068\u8a66\u3057\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u518d\u9001<\/h3>\n<p>\u3053\u308c\u306f\u4eca\u307e\u3067\u3054\u7d39\u4ecb\u3057\u305f\u30a2\u30a4\u30c7\u30a2\u3068\u5c11\u3057\u6027\u8cea\u304c\u7570\u306a\u308a\u3001\u307e\u305f\u3001\u5168\u3066\u306e\u72b6\u6cc1\u306b\u5229\u7528\u3067\u304d\u308b\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30e1\u30fc\u30eb\u306e\u518d\u9001\u304c\u6709\u52b9\u306a\u624b\u6bb5\u3068\u306a\u308b\u5834\u9762\u3082\u3042\u308a\u307e\u3059\u3002\u53b3\u5bc6\u306b\u306fA\/B\u30c6\u30b9\u30c8\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u8a66\u3057\u306b\u518d\u9001\u3057\u3066\u307f\u308b\u3068\u305d\u306e\u30e1\u30ea\u30c3\u30c8\u3068\u30c7\u30e1\u30ea\u30c3\u30c8\u304c\u308f\u304b\u308b\u3067\u3057\u3087\u3046\u3002\u518d\u9001\u306f\u8ca9\u4fc3\u76ee\u7684\u306e\u30e1\u30fc\u30eb\u3067\u3088\u304f\u63a1\u7528\u3055\u308c\u308b\u91cd\u8981\u306a\u6226\u7565\u3067\u3001\u7279\u306b\u671f\u9650\u304c\u8feb\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u77e5\u3089\u305b\u308b\u30e1\u30fc\u30eb\u3067\u4f7f\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>2018 Global Email Benchmark Report\u306b\u3088\u308b\u3068\u3001\u3072\u3068\u6708\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u6570\u306f\u6e1b\u5c11\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u9001\u4fe1\u5074\u304c\u30e1\u30fc\u30eb\u306b\u518d\u9001\u3059\u308b\u3060\u3051\u306e\u4fa1\u5024\u304c\u3042\u308b\u3068\u5224\u65ad\u3057\u305f\u5834\u5408\u3067\u3082\u3001\u53d7\u4fe1\u8005\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u3042\u308b\u306e\u304b\uff1f\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u53d7\u4fe1\u8005\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u3042\u308c\u3070\u518d\u9001\u306fKPI\u306b\u826f\u3044\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u5805\u5b9f\u306a\u624b\u6bb5\u3068\u306a\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u518d\u9001\u306b\u3088\u308b\u30e1\u30ea\u30c3\u30c8\u304c\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u4e0a\u56de\u308b\u3053\u3068\u3092\u78ba\u4fe1\u3057\u3066\u304b\u3089\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u3055\u3044\u3054\u306b<\/h3>\n<p>A\/B\u30c6\u30b9\u30c8\u306b\u3064\u3044\u3066\u3082\u3063\u3068\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001<a href=\"https:\/\/www.twilio.com\/en-us\/resource-center\/email-a-b-testing-and-calls-to-action\" target=\"_blank\">\u3053\u3061\u3089<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\uff01A\/B\u30c6\u30b9\u30c8\u306e\u6226\u7565\u3092\u7acb\u3066\u308b\u306e\u306b\u5f79\u7acb\u3064\u60c5\u5831\u3084\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u306e\u8a18\u4e8b\u306f 5 Email Marketing A\/B Testing Ideas \u306e\u6284\u8a33\u3067\u3059\u3002 \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u3001\u65b0\u3057\u3044A\/B\u30c6\u30b9\u30c8\u306e\u3084\u308a\u65b9\u3092\u898b\u3064\u3051\u308b\u306e\u306f\u306a\u304b\u306a\u304b\u5927\u5909\u3067\u3059\u3002\u4ef6\u540d\u3084\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u3088\u304f\u30c6\u30b9\u30c8\u9805\u76ee\u306b\u5229\u7528 <a class=\"read-more\" href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=10071\">&#8230;\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":2,"featured_media":10072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-10071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/10071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10071"}],"version-history":[{"count":13,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/10071\/revisions"}],"predecessor-version":[{"id":10079,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/10071\/revisions\/10079"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/media\/10072"}],"wp:attachment":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}