{"id":14907,"date":"2022-03-24T11:29:41","date_gmt":"2022-03-24T02:29:41","guid":{"rendered":"https:\/\/sendgrid.kke.co.jp\/blog\/?p=14907"},"modified":"2022-03-24T11:29:41","modified_gmt":"2022-03-24T02:29:41","slug":"%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%82%ad%e3%83%a3%e3%83%b3%e3%83%9a%e3%83%bc%e3%83%b3%e6%a9%9f%e8%83%bd%e3%81%a7a-b%e3%83%86%e3%82%b9%e3%83%88%e3%82%92%e5%ae%9f","status":"publish","type":"post","link":"https:\/\/sendgrid.kke.co.jp\/blog\/?p=14907","title":{"rendered":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6a5f\u80fd\u3067A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3088\u3046"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2022\/03\/20220324_blog.png\" alt=\"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6a5f\u80fd\u3067A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u3088\u3046\" width=\"100%\" class=\"aligncenter size-full wp-image-14913\" srcset=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2022\/03\/20220324_blog.png 650w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2022\/03\/20220324_blog-300x185.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>A\/B\u30c6\u30b9\u30c8\u3068\u306f\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8907\u6570\u30d1\u30bf\u30fc\u30f3\u7528\u610f\u3057\u3066\u304a\u304d\u3001\u3069\u308c\u304c\u6700\u3082\u52b9\u679c\u7684\u304b\u3092\u691c\u8a3c\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u306e\u5834\u5408\u3001\u30bf\u30a4\u30c8\u30eb\u3092\u6570\u30d1\u30bf\u30fc\u30f3\u7528\u610f\u3057\u3066\u3069\u308c\u304c\u958b\u5c01\u7387\u304c\u9ad8\u3044\u304b\u3001CTA\u30dc\u30bf\u30f3\u306e\u30c7\u30b6\u30a4\u30f3\u30d1\u30bf\u30fc\u30f3\u3092\u8907\u6570\u7528\u610f\u3057\u3066\u3069\u308c\u304c\u30af\u30ea\u30c3\u30af\u7387\u304c\u9ad8\u3044\u304b\u3001\u3068\u3044\u3063\u305f\u65b9\u6cd5\u3067\u884c\u3044\u307e\u3059\u3002<br \/>\nSendGrid\u306e<a href=\"https:\/\/sendgrid.kke.co.jp\/docs\/User_Manual_JP\/Marketing_Campaigns\/index.html\" rel=\"noopener\" target=\"_blank\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6a5f\u80fd<\/a>\u3067\u306f\u3001\u9001\u4fe1\u5bfe\u8c61\u306e\u4e00\u90e8\u306b\u5bfe\u3057\u3066\u5148\u306bA\/B\u30c6\u30b9\u30c8\u3092\u884c\u3044\u3001\u52b9\u679c\u306e\u9ad8\u3044\u30d1\u30bf\u30fc\u30f3\u306e\u30e1\u30fc\u30eb\u3092\u6b8b\u308a\u306e\u5b9b\u5148\u306b\u9001\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u4eca\u56de\u306fA\/B\u30c6\u30b9\u30c8\u306e\u3084\u308a\u65b9\u3068\u3001\u305d\u306e\u7d50\u679c\u306e\u6d3b\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6a5f\u80fd\u306eA\/B\u30c6\u30b9\u30c8\u624b\u9806<\/h3>\n<h4>\u30c6\u30b9\u30c8\u9805\u76ee\u306e\u9078\u629e<\/h4>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306eA\/B\u30c6\u30b9\u30c8\u6a5f\u80fd\u3067\u306f\u3001\u4ee5\u4e0b\u306e\u3069\u3061\u3089\u304b\u3067\u30c6\u30b9\u30c8\u304c\u53ef\u80fd\u3067\u3059\u3002\u6539\u5584\u3057\u305f\u3044\u5185\u5bb9\u306b\u5fdc\u3058\u3066\u9069\u5207\u306a\u65b9\u3092\u9078\u629e\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u4ef6\u540d\uff08Subject Line\uff09<br \/>\n\u4ef6\u540d\u306f\u3001\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u3066\u3082\u3089\u3048\u308b\u304b\u3069\u3046\u304b\u306e\u30ab\u30ae\u3068\u306a\u308a\u307e\u3059\u3002\u958b\u5c01\u7387\u3092\u6539\u5584\u3057\u305f\u3044\u5834\u5408\u306f\u3053\u3061\u3089\u3092\u9078\u629e\u3057\u307e\u3057\u3087\u3046\u3002\n<\/li>\n<li>\u672c\u6587\uff08Email Content\uff09<br \/>\n\u30af\u30ea\u30c3\u30af\u7387\u3092\u6539\u5584\u3057\u305f\u3044\u5834\u5408\u306b\u9078\u629e\u3057\u307e\u3059\u3002CTA\u30dc\u30bf\u30f3\u306e\u4f4d\u7f6e\u3084\u898b\u305f\u76ee\u3001\u753b\u50cf\u306e\u91cf\u3001\u6587\u7ae0\u306e\u9577\u3055\u306a\u3069\u304c\u30af\u30ea\u30c3\u30af\u7387\u306b\u5f71\u97ff\u3057\u307e\u3059\u3002\n<\/li>\n<\/ul>\n<h4>\u30c6\u30b9\u30c8\u30d1\u30bf\u30fc\u30f3\u306e\u4f5c\u6210<\/h4>\n<p>\u30c6\u30b9\u30c8\u9805\u76ee\u304c\u6c7a\u307e\u3063\u305f\u3089\u3001\u4ef6\u540d\u307e\u305f\u306f\u672c\u6587\u3092\u8907\u6570\u30d1\u30bf\u30fc\u30f3\u7528\u610f\u3057\u307e\u3059\u3002\u3044\u305a\u308c\u306e\u5834\u5408\u3082\u3001\u30d1\u30bf\u30fc\u30f3\u3054\u3068\u306e\u5dee\u306f\u30b7\u30f3\u30d7\u30eb\u306b\u3057\u3066\u3001\u8a55\u4fa1\u306e\u969b\u306b\u4f55\u304c\u52b9\u679c\u7684\u3060\u3063\u305f\u306e\u304b\u304c\u5206\u304b\u308a\u3084\u3059\u3044\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u3067\u306e\u4ef6\u540d\u306e\u3064\u3051\u65b9\u306b\u3064\u3044\u3066\u306f<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=10920\" rel=\"noopener\" target=\"_blank\">\u3053\u3061\u3089<\/a>\u3082\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<h4>A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd<\/h4>\n<p>\u30c6\u30b9\u30c8\u30d1\u30bf\u30fc\u30f3\u304c\u4f5c\u6210\u3067\u304d\u305f\u3089\u3001\u3044\u3088\u3044\u3088A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u307e\u3057\u3087\u3046\u3002\u30c6\u30b9\u30c8\u30b5\u30a4\u30ba\uff08\u30c6\u30b9\u30c8\u306b\u5229\u7528\u3059\u308b\u5b9b\u5148\u306e\u6570\uff09\u3001\u30c6\u30b9\u30c8\u671f\u9593\uff08\u8a55\u4fa1\u5224\u5b9a\u3092\u884c\u3046\u671f\u9593\uff09\u3092\u9078\u629e\u3057\u3066\u9001\u4fe1\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u6d41\u308c\u3067A\/B\u30c6\u30b9\u30c8\u304c\u884c\u308f\u308c\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2022\/03\/323a168dee6902ef69a9c02d55032e80.png\" alt=\"A\/B\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd\" width=\"100%\" class=\"aligncenter size-full wp-image-14908\" srcset=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2022\/03\/323a168dee6902ef69a9c02d55032e80.png 1541w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2022\/03\/323a168dee6902ef69a9c02d55032e80-300x128.png 300w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2022\/03\/323a168dee6902ef69a9c02d55032e80-768x328.png 768w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2022\/03\/323a168dee6902ef69a9c02d55032e80-1024x438.png 1024w\" sizes=\"(max-width: 1541px) 100vw, 1541px\" \/><\/p>\n<h5>1. A\/B\u30c6\u30b9\u30c8\u5bfe\u8c61\u306e\u5b9b\u5148\u3092\u30e9\u30f3\u30c0\u30e0\u306b\u62bd\u51fa<\/h5>\n<p style=\"margin-left:20px;\">\u6307\u5b9a\u3057\u305f\u30c6\u30b9\u30c8\u30b5\u30a4\u30ba\u3068\u540c\u6570\u306e\u5b9b\u5148\u3092\u3001\u5b9b\u5148\u30ea\u30b9\u30c8\u306e\u4e2d\u304b\u3089\u9001\u4fe1\u5bfe\u8c61\u3068\u3057\u3066\u30e9\u30f3\u30c0\u30e0\u306b\u81ea\u52d5\u62bd\u51fa\u3057\u307e\u3059\uff08\u4f8b\u3048\u3070\u5b9b\u5148\u30ea\u30b9\u30c8\u306e\u6570\u304c10,000\u3001\u30c6\u30b9\u30c8\u30b5\u30a4\u30ba\u304c1,000\u3001\u30c6\u30b9\u30c8\u30d1\u30bf\u30fc\u30f3\u6570\u304c2\u3064\u306e\u5834\u5408\u3001\u30c6\u30b9\u30c8\u5bfe\u8c61\u306e\u5b9b\u5148\u3068\u3057\u3066\u30e9\u30f3\u30c0\u30e0\u306b1,000\u306e\u5b9b\u5148\u3092\u62bd\u51fa\u3057\u307e\u3059\uff09\u3002<\/p>\n<h5>2. \u30c6\u30b9\u30c8\u30e1\u30fc\u30eb\u3092\u9001\u4fe1<\/h5>\n<p style=\"margin-left:20px;\">\u62bd\u51fa\u3057\u305f\u5b9b\u5148\u3092\u30c6\u30b9\u30c8\u30d1\u30bf\u30fc\u30f3\u306e\u6570\u306b\u5206\u5272\u3057\u3001\u5404\u30d1\u30bf\u30fc\u30f3\u306e\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3057\u307e\u3059\uff08\u4e0a\u8a18\u4f8b\u306e\u5834\u5408\u3001\u62bd\u51fa\u3057\u305f\u5b9b\u5148\u306b2\u30d1\u30bf\u30fc\u30f3\u306e\u30c6\u30b9\u30c8\u30e1\u30fc\u30eb\u3092500\u901a\uff081,000\u00f72\uff09\u305a\u3064\u9001\u4fe1\u3057\u307e\u3059\uff09\u3002<\/p>\n<h5>3. \u8a55\u4fa1\u304c\u9ad8\u304b\u3063\u305f\u30e1\u30fc\u30eb\u3092\u6b8b\u308a\u306e\u5b9b\u5148\u306b\u9001\u4fe1<\/h5>\n<p style=\"margin-left:20px;\">\u8a2d\u5b9a\u3057\u305f\u30c6\u30b9\u30c8\u671f\u9593\u304c\u7d4c\u904e\u3057\u305f\u6642\u70b9\u3067\u958b\u5c01\u7387\u307e\u305f\u306f\u30af\u30ea\u30c3\u30af\u7387\u304c\u9ad8\u3044\u30d1\u30bf\u30fc\u30f3\u306e\u30e1\u30fc\u30eb\u304c\u6700\u3082\u52b9\u679c\u7684\u3067\u3042\u308b\u3068\u5224\u65ad\u3057\u3001\u6b8b\u308a\u306e\u5b9b\u5148\u306b\u9001\u4fe1\u3057\u307e\u3059\uff08\u4e0a\u8a18\u4f8b\u306e\u5834\u5408\u3001\u6b8b\u308a\u306e\u5b9b\u5148\uff089,000\uff09\u306b\u5bfe\u3057\u3001\u8a55\u4fa1\u304c\u9ad8\u304b\u3063\u305f\u65b9\u306e\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3057\u307e\u3059\uff09\u3002<\/p>\n<p>\u8a73\u7d30\u306aA\/B\u30c6\u30b9\u30c8\u306e\u624b\u9806\u306b\u3064\u3044\u3066\u306f<a href=\"https:\/\/sendgrid.kke.co.jp\/docs\/User_Manual_JP\/Marketing_Campaigns\/a_b_testing.html\" rel=\"noopener\" target=\"_blank\">\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>A\/B\u30c6\u30b9\u30c8\u7d50\u679c\u306e\u6d3b\u7528<\/h3>\n<p>\u30d1\u30bf\u30fc\u30f3\u3054\u3068\u306b\u958b\u5c01\u7387\/\u30af\u30ea\u30c3\u30af\u7387\u306e\u7d50\u679c\u306b\u5927\u304d\u306a\u5dee\u304c\u3042\u3063\u305f\u5834\u5408\u306f\u3001\u6700\u3082\u7d50\u679c\u306e\u826f\u304b\u3063\u305f\u3082\u306e\u3092\u53c2\u8003\u306b\u3057\u3066\u3001\u6b21\u56de\u4ee5\u964d\u306e\u4ef6\u540d\u3084\u672c\u6587\u3092\u691c\u8a0e\u3057\u307e\u3057\u3087\u3046\u3002<br \/>\n\u3042\u307e\u308a\u5dee\u304c\u306a\u304b\u3063\u305f\u5834\u5408\u306f\u3001\u4ee5\u4e0b\u3092\u53c2\u8003\u306b\u518d\u5ea6A\/B\u30c6\u30b9\u30c8\u3092\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<ul>\n<li>\u30d1\u30bf\u30fc\u30f3\u3054\u3068\u306e\u9055\u3044\u3092\u5927\u304d\u304f\u3059\u308b<\/li>\n<li>\u5225\u306e\u8981\u7d20\u3067A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3059\u308b<\/li>\n<li>\u9001\u4fe1\u6642\u523b\u3084\u5dee\u51fa\u4eba\u540d\u306e\u30d1\u30bf\u30fc\u30f3\u3092\u5909\u3048\u3066\u5b9f\u65bd\u3059\u308b(\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6a5f\u80fd\u306eA\/B\u30c6\u30b9\u30c8\u3067\u306f\u5b9f\u65bd\u3067\u304d\u307e\u305b\u3093)<\/li>\n<\/ul>\n<h3>\u307e\u3068\u3081<\/h3>\n<p>A\/B\u30c6\u30b9\u30c8\u306e\u7d50\u679c\u306f\u9001\u4fe1\u6642\u523b\u3084\u5b9b\u5148\u306b\u3088\u3063\u3066\u3082\u5909\u308f\u308b\u305f\u3081\u3001\u4e00\u5ea6\u3067\u306f\u306a\u304f\u7e70\u308a\u8fd4\u3057\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002\u5b9a\u671f\u7684\u306b\u884c\u3046\u3053\u3068\u3067\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u3092\u9ad8\u3081\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<br \/>\nA\/B\u30c6\u30b9\u30c8\u306b\u3064\u3044\u3066\u306f\u4ee5\u4e0b\u3082\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=5081\" rel=\"noopener\" target=\"_blank\">\u3088\u304f\u3042\u308b\u8cea\u554f \u2013 A\/B\u30c6\u30b9\u30c8\u7de8<\/a><\/li>\n<li><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=10071\" rel=\"noopener\" target=\"_blank\">A\/B\u30c6\u30b9\u30c8\u306e5\u3064\u306e\u30a2\u30a4\u30c7\u30a2<\/a><\/li>\n<li><a href=\"https:\/\/sendgrid.com\/resource\/email-a-b-testing-and-calls-to-action\/\" rel=\"noopener\" target=\"_blank\">Your Guide to Email A\/B Testing and Optimizing Your Call to Action<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A\/B\u30c6\u30b9\u30c8\u3068\u306f\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8907\u6570\u30d1\u30bf\u30fc\u30f3\u7528\u610f\u3057\u3066\u304a\u304d\u3001\u3069\u308c\u304c\u6700\u3082\u52b9\u679c\u7684\u304b\u3092\u691c\u8a3c\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u306e\u5834\u5408\u3001\u30bf\u30a4\u30c8\u30eb\u3092\u6570\u30d1\u30bf\u30fc\u30f3\u7528\u610f\u3057\u3066\u3069\u308c\u304c\u958b\u5c01\u7387\u304c\u9ad8\u3044\u304b\u3001CTA\u30dc\u30bf\u30f3\u306e\u30c7\u30b6\u30a4\u30f3\u30d1\u30bf <a class=\"read-more\" href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=14907\">&#8230;\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":2,"featured_media":14913,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-14907","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/14907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14907"}],"version-history":[{"count":4,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/14907\/revisions"}],"predecessor-version":[{"id":14915,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/14907\/revisions\/14915"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/media\/14913"}],"wp:attachment":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}