{"id":15357,"date":"2022-06-16T11:28:14","date_gmt":"2022-06-16T02:28:14","guid":{"rendered":"https:\/\/sendgrid.kke.co.jp\/blog\/?p=15357"},"modified":"2026-04-02T13:32:25","modified_gmt":"2026-04-02T04:32:25","slug":"%e3%83%a1%e3%83%bc%e3%83%ab%e3%81%aectr%e3%82%92%e6%b8%ac%e5%ae%9a%e3%81%97%e6%94%b9%e5%96%84%e3%81%99%e3%82%8b%e6%96%b9%e6%b3%95","status":"publish","type":"post","link":"https:\/\/sendgrid.kke.co.jp\/blog\/?p=15357","title":{"rendered":"\u30e1\u30fc\u30eb\u306eCTR\u3092\u6e2c\u5b9a\u3057\u6539\u5584\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2022\/06\/20220616_blog.png\" alt=\"\u30e1\u30fc\u30eb\u306eCTR\u3092\u6e2c\u5b9a\u3057\u6539\u5584\u3059\u308b\u65b9\u6cd5\" width=\"100%\" class=\"aligncenter size-full wp-image-15358\" srcset=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2022\/06\/20220616_blog.png 650w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2022\/06\/20220616_blog-300x185.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<blockquote>\n<p>\u3053\u306e\u8a18\u4e8b\u306f <a href=\"https:\/\/sendgrid.com\/blog\/how-to-measure-and-improve-email-ctr\/\" target=\"_blank\">How to Measure and Improve Email CTR<\/a> \u306e\u6284\u8a33\u3067\u3059\u3002<\/p>\n<\/blockquote>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u76ee\u6a19\u3092\u9054\u6210\u3067\u304d\u305f\u304b\u3069\u3046\u304b\u3001\u6b63\u3057\u304f\u8a55\u4fa1\u3067\u304d\u3066\u3044\u307e\u3059\u304b\uff1f<br \/>\n\u307e\u305a\u306f\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u5927\u524d\u63d0\u3067\u3059\u304c\u3001\u305d\u306e\u5f8c\u306f\u300c\u30a4\u30d9\u30f3\u30c8\u306e\u53c2\u52a0\u767b\u9332\u300d\u3084\u300c\u5546\u54c1\u8cfc\u5165\u300d\u3068\u3044\u3063\u305f\u884c\u52d5\u306b\u79fb\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u3067\u306f\u3001\u305d\u306e\u30e1\u30fc\u30eb\u306b\u306f\u3069\u308c\u307b\u3069\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u3059\u52b9\u679c\u304c\u3042\u3063\u305f\u306e\u3067\u3057\u3087\u3046\uff1f<br \/>\n\u4eca\u56de\u306f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8a55\u4fa1\u306b\u5f79\u7acb\u3064\u6307\u6a19\u306e\u4e00\u3064\u3067\u3042\u308b\u300c\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\uff08CTR\uff09\u300d\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=8249\" rel=\"noopener\" target=\"_blank\">\u6307\u6a19<\/a>\u306b\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306a\u3069\u69d8\u3005\u306a\u3082\u306e\u304c\u3042\u308a\u3001\u3069\u308c\u3092\u91cd\u8996\u3059\u3079\u304d\u304b\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u7684\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001CTR\u306f\u300c\u30e1\u30fc\u30eb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3069\u308c\u307b\u3069\u8aad\u307f\u624b\u3092\u60f9\u304d\u3064\u3051\u305f\u304b\u300d\u3092\u793a\u3059\u6307\u6a19\u3067\u3042\u308b\u305f\u3081\u3001\u3069\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u304a\u3044\u3066\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>CTR\u3068\u306f\u4f55\u304b\u3001\u3069\u306e\u3088\u3046\u306b\u7b97\u51fa\u3059\u308b\u304b\u3001\u3069\u3046\u3059\u308c\u3070\u6539\u5584\u3067\u304d\u308b\u304b&#8230;\u4eca\u56de\u306e\u30d6\u30ed\u30b0\u3067\u306f\u3053\u308c\u3089\u3092\u6df1\u304f\u6398\u308a\u4e0b\u3052\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30e1\u30fc\u30eb\u306eCTR\u3068\u306f\uff1f<\/h3>\n<p>\u30e1\u30fc\u30eb\u306eCTR\u3068\u306f\u3001\u6b63\u5e38\u306b\u914d\u4fe1\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306e\u3046\u3061\u3001\u30ea\u30f3\u30af\u304c\u30af\u30ea\u30c3\u30af\uff08\u3082\u3057\u304f\u306f\u30bf\u30c3\u30d7\uff09\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306e\u5272\u5408\u3092\u6307\u3057\u307e\u3059\u3002<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=8654\" rel=\"noopener\" target=\"_blank\">\u30d0\u30a6\u30f3\u30b9\u3057\u305f\u30e1\u30fc\u30eb<\/a>\u306f\u5206\u6bcd\u306b\u542b\u307e\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30e1\u30fc\u30eb\u306f\u901a\u5e38\u3001\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u53d7\u4fe1\u8005\u3092\u60f9\u304d\u3064\u3051\u3001\u5546\u54c1\u8cfc\u5165\u306a\u3069\u306e\u884c\u52d5\u306b\u79fb\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002CTA\u306e\u30af\u30ea\u30c3\u30af\u7387\uff08\uff1dCTR\uff09\u3092\u8a08\u6e2c\u3057\u3066\u3001\u53d7\u4fe1\u8005\u306e\u53cd\u5fdc\u304c\u826f\u3044\u304b\u3001\u3064\u307e\u308a\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3067\u304d\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3067\u306f\u3001CTR\u304c\u4f55%\u306a\u3089\u300c\u6210\u529f\u300d\u3068\u8a00\u3048\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u7b54\u3048\u306f\u696d\u7a2e\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u30011%\uff08\u5c0f\u58f2\u696d\uff09\u304b\u30896%\uff08\u884c\u653f\uff09\u307e\u3067\u3068\u5e45\u304c\u3042\u308a\u307e\u3059\u3002<a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\" rel=\"noopener\" target=\"_blank\">\u5168\u4f53\u5e73\u5747\u306f2.6%<\/a>\u306a\u306e\u3067\u3001CTR\u304c\u4e00\u6841\u3067\u3082\u5fc3\u914d\u3059\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u91cd\u8981\u306a\u306e\u306f\u3001CTR\u3092\u59cb\u3081\u3068\u3059\u308b<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=231\" rel=\"noopener\" target=\"_blank\">\u6709\u7528\u306a\u6307\u6a19<\/a>\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u53d7\u4fe1\u8005\u306e\u53cd\u5fdc\u3092\u6e2c\u5b9a\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6700\u9069\u5316\u3059\u308b\u65b9\u6cd5\u3092\u6b63\u3057\u304f\u7406\u89e3\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30e1\u30fc\u30eb\u306eCTR\u3092\u8a08\u7b97\u3059\u308b\u65b9\u6cd5<\/h3>\n<p>\u307b\u3068\u3093\u3069\u306e\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\u30d7\u30ed\u30d0\u30a4\u30c0\u306b\u306f\u3001CTR\u3092\u8a08\u6e2c\u3059\u308b\u6a5f\u80fd\u304c\u5099\u308f\u3063\u3066\u3044\u307e\u3059\u304c\u3001\u4ee5\u4e0b\u306e\u6570\u5f0f\u3092\u4f7f\u3048\u3070\u81ea\u5206\u3067\u3082\u7c21\u5358\u306bCTR\u3092\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002<\/p>\n<p style=\"text-align: center;\"><b>(\u30af\u30ea\u30c3\u30af\u3057\u305f\u53d7\u4fe1\u8005\u6570 \u00f7 \u914d\u4fe1\u3055\u308c\u305f\u30e1\u30fc\u30eb\u6570\uff09\u00d7 100 \uff1d CTR<\/b><\/p>\n<p>\u4f8b\u3048\u3070\u30015,000\u4eba\u306b\u5411\u3051\u3066\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3057\u3001150\u4eba\u304c\u30e1\u30fc\u30eb\u5185\u306e\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u5834\u5408\u3001\u8a08\u7b97\u7d50\u679c\u306f\u6b21\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p style=\"text-align: center;\"><b>(150 \u00f7 5,000) \u00d7 100 = 3<\/b><\/p>\n<p>\u3053\u306e\u3068\u304d\u306eCTR\u306f3\uff05\u3067\u3059\u3002<\/p>\n<h3>\u30e1\u30fc\u30eb\u306eCTR\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b9\u6cd5<\/h3>\n<p>\u305d\u308c\u3067\u306f\u3001CTR\u3092\u5411\u4e0a\u3055\u305b\u305f\u3044\u5834\u5408\u306f\u3069\u3046\u3057\u305f\u3089\u3088\u3044\u3067\u3057\u3087\u3046\u3002\u30e1\u30fc\u30eb\u306e\u30c7\u30b6\u30a4\u30f3\u3084CTA\u306e\u6587\u8a00\u306a\u3069\u3001<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=12483\" rel=\"noopener\" target=\"_blank\">\u30af\u30ea\u30c3\u30af\u7387\u3092\u5de6\u53f3\u3059\u308b\u8981\u56e0<\/a>\u306f\u69d8\u3005\u3067\u3059\u3002CTR\u306e\u6539\u5584\u306b\u5f79\u7acb\u3064\u6226\u7565\u3092\u3044\u304f\u3064\u304b\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>1. \u9069\u5207\u3067\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9001\u4fe1\u3059\u308b<\/h4>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u30e1\u30fc\u30eb\u306b\u304a\u3044\u3066\u6700\u3082\u91cd\u8981\u306a\u8981\u7d20\u306e\u4e00\u3064\u3067\u3059\u3002\u53d7\u4fe1\u8005\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u671f\u5f85\u3057\u3066\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306b\u767b\u9332\u3059\u308b\u305f\u3081\u3001\u6e80\u8db3\u3067\u304d\u308b\u3082\u306e\u3092\u5c4a\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u300c\u306a\u305c\u3053\u3093\u306a\u30e1\u30fc\u30eb\u304c\u9001\u3089\u308c\u3066\u304f\u308b\u306e\u304b\u300d\u3068\u601d\u308f\u308c\u306a\u3044\u3088\u3046\u3001\u53d7\u4fe1\u8005\u306e\u8208\u5473\u306b\u5408\u308f\u305b\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u308a\u307e\u3057\u3087\u3046\u3002<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=12782\" rel=\"noopener\" target=\"_blank\">\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb<\/a>\u306e\u5834\u5408\u306f\u3001\u6ce8\u6587\u756a\u53f7\u3084\u8cfc\u5165\u306e\u8a73\u7d30\u60c5\u5831\u306a\u3069\u3001\u6700\u4f4e\u9650\u306e\u60c5\u5831\u304c\u3042\u308c\u3070\u5341\u5206\u3067\u3059\u3002\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30e1\u30fc\u30eb\u306e\u5834\u5408\u306f\u3001\u8208\u5473\u95a2\u5fc3\u5225\u306b\u5b9b\u5148\u30ea\u30b9\u30c8\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u3001\u53d7\u4fe1\u8005\u306b\u5408\u308f\u305b\u305f\u914d\u4fe1\u3092\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u305d\u306e\u4ed6\u3001CTR\u3092\u9ad8\u3081\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e<a href=\"https:\/\/sendgrid.com\/blog\/email-writing-101\/\" rel=\"noopener\" target=\"_blank\">\u30d2\u30f3\u30c8<\/a>\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u30ad\u30e3\u30c3\u30c1\u30fc\u306a\u3001\u8208\u5473\u3092\u305d\u305d\u308b\u5c0e\u5165\u6587\u3067\u8aad\u8005\u3092\u60f9\u304d\u3064\u3051\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=10920\" rel=\"noopener\" target=\"_blank\">\u4ef6\u540d<\/a>\u306b\u66f8\u304b\u308c\u305f\u5185\u5bb9\uff08\u5272\u5f15\u3084\u8208\u5473\u6df1\u3044\u30cb\u30e5\u30fc\u30b9\u306a\u3069\uff09\u306f\u3001\u3067\u304d\u308b\u3060\u3051\u5e8f\u76e4\u3067\u4f1d\u3048\u307e\u3057\u3087\u3046\u3002<\/li>\n<li>\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u77ed\u304f\u7c21\u6f54\u306b\u307e\u3068\u3081\u307e\u3057\u3087\u3046\u3002<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=12483\" rel=\"noopener\" target=\"_blank\">\u53d7\u4fe1\u8005\u306e\u5927\u534a\uff0855%\uff09<\/a>\u306f\u3001\u6570\u884c\u7a0b\u5ea6\u306e\u9577\u3055\u306e\u30e1\u30fc\u30eb\u3092\u597d\u3080\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002<\/li>\n<li>\u753b\u50cf\uff08GIF\u306a\u3069\uff09\u3092\u4f7f\u3048\u3070\u3001\u6587\u5b57\u6570\u3092\u6291\u3048\u306a\u304c\u3089\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u9b45\u529b\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3084\u308a\u3059\u304e\u306f\u7981\u7269\u3067\u3059\u3002<\/li>\n<li>\u5fc5\u305a\u6821\u6b63\u3057\u307e\u3057\u3087\u3046\u3002\u30df\u30b9\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u4fe1\u983c\u4f4e\u4e0b\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<h4>2. \u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30e1\u30fc\u30eb\u3092\u9001\u308b<\/h4>\n<p>\u8fd1\u5e74\u3067\u306f\u3001<a href=\"https:\/\/99firms.com\/blog\/mobile-email-statistics\/#gref\" rel=\"noopener\" target=\"_blank\">\u53d7\u4fe1\u8005\u306e85%<\/a>\u304c\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u30e1\u30fc\u30eb\u3092\u8aad\u3080\u3068\u3044\u308f\u308c\u3066\u3044\u307e\u3059\u3002PC\u3067\u3057\u304b\u8aad\u3081\u306a\u3044\u30e1\u30fc\u30eb\u3092\u9001\u308b\u3068\u3001\u30b9\u30de\u30db\u3092\u4f7f\u3046\u53d7\u4fe1\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9003\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u306a\u30e1\u30fc\u30eb\u306f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3082\u306f\u3084\u5e38\u8b58\u306a\u306e\u3067\u3059\u3002<\/p>\n<p>\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u306b\u3059\u308b\u3068\u3001\u30e1\u30fc\u30eb\u306e\u5e45\u3084\u30c6\u30ad\u30b9\u30c8\u30fb\u753b\u50cf\u30b5\u30a4\u30ba\u304c\u81ea\u52d5\u7684\u306b\u8abf\u6574\u3055\u308c\u3001\u53d7\u4fe1\u8005\u306e\u30c7\u30d0\u30a4\u30b9\u306b\u5408\u308f\u305b\u3066\u6b63\u3057\u304f\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u30b9\u30de\u30db\u5229\u7528\u8005\u306b\u3068\u3063\u3066\u3082\u30e1\u30fc\u30eb\u304c\u8aad\u307f\u3084\u3059\u304f\u306a\u308a\u3001\u30ea\u30f3\u30af\u30af\u30ea\u30c3\u30af\u306e\u5411\u4e0a\u306a\u3069CTR\u306e\u6539\u5584\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2022\/06\/image1.jpg\" alt=\"\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u306e\u4f8b\" width=\"60%\" class=\"aligncenter size-full wp-image-15366\" srcset=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2022\/06\/image1.jpg 480w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2022\/06\/image1-135x300.jpg 135w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2022\/06\/image1-461x1024.jpg 461w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/p>\n<p>\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u3067\u3082\u8aad\u307f\u3084\u3059\u3044\u30e1\u30fc\u30eb\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u5bfe\u5fdc\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>3. \u9b45\u529b\u7684\u306aCTA\u3092\u5165\u308c\u308b<\/h4>\n<p>CTR\u306f\u3001\u4e0a\u8ff0\u306e\u3068\u304a\u308aCTA\u3078\u306e\u30ea\u30f3\u30af\u30af\u30ea\u30c3\u30af\u3092\u5143\u306b\u8a08\u7b97\u3055\u308c\u307e\u3059\u3002CTA\u304c\u53d7\u4fe1\u8005\u306b\u898b\u3064\u304b\u308a\u3065\u3089\u3044\u4f4d\u7f6e\u306b\u3042\u3063\u305f\u308a\u3001\u30ea\u30f3\u30af\u5148\u304c\u660e\u8a18\u3055\u308c\u3066\u3044\u306a\u3044\u3068\u30af\u30ea\u30c3\u30af\u3055\u308c\u306a\u3044\u305f\u3081\u3001\u3053\u306e\u8a18\u4e8b\u3067\u66f8\u304b\u308c\u305f\u6226\u7565\u3092\u3044\u304f\u3089\u5b9f\u65bd\u3057\u3066\u3082\u7121\u610f\u5473\u306a\u3082\u306e\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306aCTA\u304c\u52b9\u679c\u7684\u306a\u306e\u304b\u3001\u305d\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u300c\u3053\u3053\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u304f\u3060\u3055\u3044\u300d\u306e\u3088\u3046\u306a\u6f20\u7136\u3068\u3057\u305f\u6587\u8a00\u306f\u3001\u30af\u30ea\u30c3\u30af\u3092\u4fc3\u3059\u76ee\u7684\u304c\u308f\u304b\u3089\u305a\u8b66\u6212\u3055\u308c\u3084\u3059\u3044\u306e\u3067\u907f\u3051\u308b\u3079\u304d\u3067\u3059\u3002\u300c\u7d9a\u304d\u3092\u8aad\u3080\u300d\u300c\u5bc4\u4ed8\u3059\u308b\u300d\u300c\u4eca\u3059\u3050\u8cfc\u5165\u3059\u308b\u300d\u306a\u3069\u3001\u5177\u4f53\u7684\u3067\u7c21\u6f54\u306a\u8868\u73fe\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li>CTA\u30dc\u30bf\u30f3\u306b\u306f\u80cc\u666f\u3068\u5bfe\u6bd4\u3059\u308b\u8272\u306a\u3069\u3092\u4f7f\u7528\u3057\u3001\u76ee\u7acb\u305f\u305b\u307e\u3057\u3087\u3046\u3002\u53d7\u4fe1\u8005\u306e\u76ee\u306b\u3068\u307e\u308a\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/li>\n<li>\u30af\u30ea\u30c3\u30af\u7387\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u3001CTA\u3092\u30e1\u30fc\u30eb\u5185\u306b\u8907\u6570\u8a2d\u7f6e\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u672c\u6587\u306b\u306f\u30a4\u30f3\u30e9\u30a4\u30f3\u30ea\u30f3\u30af\u3092\u5165\u308c\u3001\u30c6\u30ad\u30b9\u30c8\u30d6\u30ed\u30c3\u30af\u306e\u4e0b\u306b\u306fCTA\u30dc\u30bf\u30f3\u3092\u8a2d\u7f6e\u3059\u308b\u306a\u3069\u3001\u8272\u3005\u8a66\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2022\/06\/image2.png\" alt=\"\u52b9\u679c\u7684\u306aCTA\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\" width=\"100%\" class=\"aligncenter size-full wp-image-15367\" srcset=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2022\/06\/image2.png 740w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2022\/06\/image2-300x203.png 300w\" sizes=\"(max-width: 740px) 100vw, 740px\" \/><\/p>\n<h4>4. \u7406\u60f3\u7684\u306a\u914d\u4fe1\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u983b\u5ea6\u3092\u63a2\u308b<\/h4>\n<p>\u30e1\u30fc\u30eb\u914d\u4fe1\u306e\u66dc\u65e5\u3084\u6642\u9593\u5e2f\u306f\u3001\u958b\u5c01\u7387\u3084CTR\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u5168\u3066\u306e\u696d\u754c\u3084\u30e1\u30fc\u30eb\u306e\u7a2e\u985e\u306b\u5171\u901a\u3057\u3066\u6709\u52b9\u306a\u66dc\u65e5\u30fb\u6642\u9593\u5e2f\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=10071\" rel=\"noopener\" target=\"_blank\">A\/B\u30c6\u30b9\u30c8<\/a>\u306b\u3088\u3063\u3066\u3069\u306e\u66dc\u65e5\u30fb\u6642\u9593\u5e2f\u306b\u9001\u4fe1\u3057\u305f\u30e1\u30fc\u30eb\u304c\u6700\u3082CTR\u304c\u9ad8\u3044\u304b\u3092\u8abf\u67fb\u3057\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u306e\u6700\u9069\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3092\u898b\u3064\u3051\u307e\u3057\u3087\u3046\u3002<a href=\"https:\/\/sendgrid.com\/blog\/the-best-time-to-send-your-email-campaign\/\" rel=\"noopener\" target=\"_blank\">\u706b\u66dc\u65e5\u306e\u5348\u524d7\u6642\u307e\u305f\u306f\u5348\u524d11\u6642\u306fCTR\u304c\u9ad8\u3044\u50be\u5411<\/a>\u304c\u3042\u308b\u3082\u306e\u306e\u3001\u6700\u7d42\u7684\u306b\u306f\u81ea\u8eab\u306e\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u3044\u3066\u6700\u9069\u306a\u6642\u9593\u5e2f\u3092\u63a2\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<p>\u3082\u3046\u4e00\u3064\u91cd\u8981\u306a\u306e\u306f\u914d\u4fe1\u983b\u5ea6\u3067\u3059\u3002\u305f\u304f\u3055\u3093\u9001\u308c\u3070\u9001\u308b\u307b\u3069\u30af\u30ea\u30c3\u30af\u6570\u304c\u4f38\u3073\u308b\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u914d\u4fe1\u983b\u5ea6\u304c\u9ad8\u3044\u3068<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=11990\" rel=\"noopener\" target=\"_blank\">\u914d\u4fe1\u505c\u6b62\u7387\u3082\u9ad8\u304f\u306a\u308b<\/a>\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u53d7\u4fe1\u8005\u306e<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=8617\" rel=\"noopener\" target=\"_blank\">\u300c\u30e1\u30fc\u30eb\u75b2\u308c\u300d<\/a>\u3092\u9632\u3050\u305f\u3081\u306b\u3082\u3001\u9069\u5207\u306a\u8ddd\u96e2\u611f\u3067\u9023\u7d61\u3092\u53d6\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u9069\u5207\u306a\u983b\u5ea6\u3092\u628a\u63e1\u3059\u308b\u306e\u306b\u6709\u52b9\u306a\u65b9\u6cd5\u306f\u3001\u53d7\u4fe1\u8005\u306b\u76f4\u63a5\u5e0c\u671b\u3092\u805e\u304f\u3053\u3068\u3067\u3059\u3002\u65b0\u898f\u767b\u9332\u6642\u306b\u3001\u597d\u307e\u3057\u3044\u983b\u5ea6\uff08\u6bce\u65e5\u30fb\u6bce\u9031\u30fb\u6bce\u6708\u306a\u3069\uff09\u3092\u9078\u629e\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u307e\u305f\u3001<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=9089\" rel=\"noopener\" target=\"_blank\">\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/a>\u3084<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=5349\" rel=\"noopener\" target=\"_blank\">Preference center<\/a>\u3092\u5229\u7528\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u9ad8\u3044\uff08\u3064\u307e\u308a\u30af\u30ea\u30c3\u30af\u3057\u3066\u304f\u308c\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\uff09\u53d7\u4fe1\u8005\u306e\u307f\u306b\u914d\u4fe1\u3059\u308b\u306e\u3082\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2022\/06\/image3.png\" alt=\"\u7406\u60f3\u7684\u306a\u914d\u4fe1\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3068\u983b\u5ea6\u3092\u63a2\u308b\" width=\"100%\" class=\"aligncenter size-full wp-image-15368\" srcset=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2022\/06\/image3.png 511w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2022\/06\/image3-300x74.png 300w\" sizes=\"(max-width: 511px) 100vw, 511px\" \/><\/p>\n<h3>Twilio SendGrid\u3092\u4f7f\u3063\u3066\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u9ad8\u3081\u3088\u3046<\/h3>\n<p>\u9069\u5207\u306a\u30c4\u30fc\u30eb\u3092\u4f7f\u3048\u3070\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u3088\u308a\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002Twilio SendGrid\u306f\u3001<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=14693\" rel=\"noopener\" target=\"_blank\">\u5c0f\u58f2\u696d<\/a>\u306a\u3069\u306b\u3082\u4f7f\u3048\u308b\u30e1\u30fc\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3084<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=14339\" rel=\"noopener\" target=\"_blank\">\u7d71\u8a08\u6a5f\u80fd<\/a>\u3001<a href=\"https:\/\/sendgrid.kke.co.jp\/docs\/Tutorials\/B_Marketing_Mail\/marketing_campaigns0.html\" rel=\"noopener\" target=\"_blank\">\u30c1\u30e5\u30fc\u30c8\u30ea\u30a2\u30eb<\/a>\u3001<a href=\"https:\/\/sendgrid.kke.co.jp\/docs\/API_Reference\/index.html\" rel=\"noopener\" target=\"_blank\">API\u30ea\u30d5\u30a1\u30ec\u30f3\u30b9<\/a>\u3092\u63d0\u4f9b\u3057\u3066\u304a\u308a\u3001\u914d\u4fe1\u306e\u6700\u9069\u5316\u3001CTR\u3084\u305d\u306e\u4ed6\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u6307\u6a19\u306e\u5411\u4e0a\u3092\u652f\u63f4\u3057\u307e\u3059\u3002\u305c\u3072\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u304b\u3089\u59cb\u3081\u3066\u307f\u307e\u305b\u3093\u304b\uff1f<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u306e\u8a18\u4e8b\u306f How to Measure and Improve Email CTR \u306e\u6284\u8a33\u3067\u3059\u3002 \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u76ee\u6a19\u3092\u9054\u6210\u3067\u304d\u305f\u304b\u3069\u3046\u304b\u3001\u6b63\u3057\u304f\u8a55\u4fa1\u3067\u304d\u3066\u3044\u307e\u3059\u304b\uff1f \u307e\u305a\u306f\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u5927\u524d\u63d0\u3067\u3059 <a class=\"read-more\" href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=15357\">&#8230;\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":2,"featured_media":15358,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-15357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/15357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15357"}],"version-history":[{"count":5,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/15357\/revisions"}],"predecessor-version":[{"id":20523,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/15357\/revisions\/20523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/media\/15358"}],"wp:attachment":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}