{"id":16642,"date":"2023-05-30T11:30:13","date_gmt":"2023-05-30T02:30:13","guid":{"rendered":"https:\/\/sendgrid.kke.co.jp\/blog\/?p=16642"},"modified":"2023-05-30T11:30:13","modified_gmt":"2023-05-30T02:30:13","slug":"2022%e5%b9%b4%e6%97%a5%e6%9c%ac%e7%89%88%e3%83%a1%e3%83%bc%e3%83%ab%e3%82%a8%e3%83%b3%e3%82%b2%e3%83%bc%e3%82%b8%e3%83%a1%e3%83%b3%e3%83%88%e3%83%ac%e3%83%9d%e3%83%bc%e3%83%88","status":"publish","type":"post","link":"https:\/\/sendgrid.kke.co.jp\/blog\/?p=16642","title":{"rendered":"2022\u5e74\u65e5\u672c\u7248\u30e1\u30fc\u30eb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/20230530_blog.png\" alt=\"2022\u5e74\u65e5\u672c\u7248\u30e1\u30fc\u30eb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8\" width=\"100%\" class=\"aligncenter size-full wp-image-16643\" srcset=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/20230530_blog.png 650w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/20230530_blog-300x185.png 300w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<blockquote><p>\u3053\u306e\u8a18\u4e8b\u306f <a href=\"https:\/\/sendgrid.com\/resource\/japan-messaging-engagement-report\/\" target=\"_blank\" rel=\"noopener\">2022 Japan Messaging Engagement Report<\/a> \u306e\u6284\u8a33\u3067\u3059\u3002<\/p><\/blockquote>\n<h3>\u306f\u3058\u3081\u306b<\/h3>\n<p>\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u6d88\u8cbb\u8005\u306e\u597d\u307f\u306f\u7d76\u3048\u305a\u5909\u5316\u3057\u3066\u304a\u308a\u3001\u5404\u4f01\u696d\u306f\u305d\u306e\u671f\u5f85\u306b\u5fdc\u3048\u7d9a\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307f\u306a\u3055\u307e\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306b\u5f79\u7acb\u3066\u3066\u3044\u305f\u3060\u304f\u305f\u3081\u3001Twilio\u793e\u306f\u6d88\u8cbb\u8005\u306e\u610f\u8b58\u8abf\u67fb\u3092\u884c\u3044\u3001\u30ec\u30dd\u30fc\u30c8\u3068\u3057\u3066\u516c\u958b\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u4e16\u754c\u4e2d\u306e\u6d88\u8cbb\u8005\u304c\u30d6\u30e9\u30f3\u30c9\u3068\u3069\u306e\u3088\u3046\u306b\u95a2\u308f\u308a\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u306e\u304b\u306b\u3064\u3044\u3066\u306f<a href=\"https:\/\/sendgrid.com\/resource\/2022-global-messaging-engagement-report\/\" rel=\"noopener\" target=\"_blank\">2022 Global Messaging Engagement Report<\/a>\u3067\u307e\u3068\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u3055\u3089\u306b\u65e5\u672c\u306e\u6d88\u8cbb\u8005\u306b\u7126\u70b9\u3092\u3042\u3066\u305f\u8abf\u67fb\u7d50\u679c\uff08\u672c\u8a18\u4e8b\uff09\u304c\u516c\u958b\u3055\u308c\u307e\u3057\u305f\u3002\u30e1\u30fc\u30eb\u306b\u5bfe\u3059\u308b\u65e5\u672c\u4eba\u6d88\u8cbb\u8005\u306e\u610f\u8b58\u3092\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u8abf\u67fb\u306e\u65b9\u6cd5<\/h3>\n<p>\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u306f\u3001\u5b9a\u91cf\u7684\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u8abf\u67fb\u3068\u5b9a\u6027\u7684\u306a\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30ea\u30b5\u30fc\u30c1\u306b\u3088\u3063\u3066\u53ce\u96c6\u3057\u305f\u30c7\u30fc\u30bf\u3092\u4f7f\u7528\u3057\u3066\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002\u4ee5\u4e0b\u304c\u305d\u306e\u8a73\u7d30\u3067\u3059\u3002<\/p>\n<h4>\u5b9a\u91cf\u7684\u306a\u30aa\u30f3\u30e9\u30a4\u30f3\u8abf\u67fb<\/h4>\n<p>\u65e5\u672c\u4eba800\u540d\u3092\u5bfe\u8c61\u306b\u3057\u305f20\u554f\u306e\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u3067\u3059\u3002<br \/>\n\u56de\u7b54\u8005\u306f\u4ee5\u4e0b\u306e\u4e16\u4ee3\uff08\u5404200\u540d\uff09\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>Z\u4e16\u4ee3\uff0818\u301c24\u6b73\uff09<\/li>\n<li>\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\uff0825\u301c35\u6b73\uff09<\/li>\n<li>X\u4e16\u4ee3\uff0836\u301c50\u6b73\uff09<\/li>\n<li>\u30d9\u30d3\u30fc\u30d6\u30fc\u30de\u30fc\u4e16\u4ee3\uff0851\u301c65\u6b73\uff09<\/li>\n<\/ul>\n<h4>\u5b9a\u6027\u7684\u306a\u30a8\u30b9\u30ce\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30ea\u30b5\u30fc\u30c1<\/h4>\n<p>20\u540d\uff08\u5404\u4e16\u4ee3\u304b\u30895\u540d\u305a\u3064\uff09\u3092\u5bfe\u8c61\u306b\u3057\u305f\u8abf\u67fb\u3067\u3059\u3002<br \/>\n5\u65e5\u9593\u306b\u308f\u305f\u3063\u3066\u3001\u30e1\u30fc\u30eb\u306e\u4f7f\u7528\u72b6\u6cc1\u306e\u8a18\u9332\u3084\u8cea\u554f\u3078\u306e\u56de\u7b54\u3001\u53d7\u4fe1\u30c8\u30ec\u30a4\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8\u306e\u5171\u6709\u3092\u3057\u3066\u3082\u3089\u3044\u300130\u301c45\u5206\u306e\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3082\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002<br \/>\n\u3053\u308c\u306b\u3088\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u8abf\u67fb\u304b\u3089\u5f97\u305f\u77e5\u898b\u3092\u3088\u308a\u6df1\u304f\u6398\u308a\u4e0b\u3052\u3001\u65e5\u672c\u306e\u6d88\u8cbb\u8005\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3064\u3044\u3066\u3069\u306e\u3088\u3046\u306a\u70b9\u3092\u597d\u307f\u3001\u3069\u306e\u3088\u3046\u306a\u70b9\u3092\u5acc\u3063\u3066\u3044\u308b\u304b\u306b\u3064\u3044\u3066\u3001\u8a73\u3057\u304f\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3057\u305f\u3002<\/p>\n<h3>\u8abf\u67fb\u7d50\u679c<\/h3>\n<p>\u4e16\u4ee3\u306b\u3088\u3063\u3066\u5dee\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u5168\u4f53\u3067\u898b\u308c\u3070\u30e1\u30fc\u30eb\u306f\u91cd\u8981\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u624b\u6bb5\u3060\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u5404\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c1\u30e3\u30cd\u30eb\u306b\u62b1\u304f\u5370\u8c61\u3084\u4f7f\u3044\u65b9\u306f\u4e16\u4ee3\u9593\u3067\u7570\u306a\u308a\u307e\u3059\u3002<br \/>\n\u3053\u306e\u8abf\u67fb\u3067\u306f\u6b21\u306e\u3088\u3046\u306a\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<h4>1. \u30e1\u30fc\u30eb\u306f\u4f9d\u7136\u3068\u3057\u3066\u4eba\u6c17<\/h4>\n<p>\u30e1\u30fc\u30eb\u306f\u3001\u9867\u5ba2\u3068\u306e\u91cd\u8981\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c1\u30e3\u30cd\u30eb\u3068\u3057\u3066\u306e\u5730\u4f4d\u3092\u4eca\u5e74\u3082\u7dad\u6301\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u6700\u3082\u9b45\u529b\u7684\u306a\u30c1\u30e3\u30cd\u30eb\u306e\u4e00\u3064\u306b\u30e1\u30fc\u30eb\u3092\u6319\u3052\u308b\u56de\u7b54\u8005\u306e\u5272\u5408\u306f\u30012021\u5e74\u306e15\uff05\u306b\u5bfe\u3057\u30012022\u5e74\u306b\u306f19\uff05\u3068\u5897\u52a0\u3057\u3066\u3044\u307e\u3059\u3002\u30e1\u30fc\u30eb\u306f\u4eca\u5f8c\u3082\u5909\u308f\u308b\u3053\u3068\u306a\u304f\u597d\u307e\u308c\u308b\u30c1\u30e3\u30cd\u30eb\u3067\u3042\u308b\u3068\u8a00\u3048\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u305f\u3060\u3057\u3001\u6ce8\u76ee\u3059\u3079\u304d\u306a\u306e\u306f\u3001\u4eca\u5e74\u306f\u904e\u53bb\u306b\u6bd4\u3079\u30662\u4f4d\u4ee5\u964d\u306e\u30c1\u30e3\u30cd\u30eb\uff08SNS\u3084\u52d5\u753b\u5e83\u544a\uff09\u3068\u306e\u5dee\u304c\u5c0f\u3055\u304f\u306a\u3063\u3066\u3044\u308b\u70b9\u3067\u3059\u3002\u3053\u308c\u306f\u3001\u591a\u304f\u306e\u4f01\u696d\u304c\u9867\u5ba2\u3078\u306e\u30ea\u30fc\u30c1\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u95a2\u3059\u308b\u65b0\u3057\u3044\u65b9\u6cd5\u306b\u6295\u8cc7\u3057\u3066\u3044\u308b\u3053\u3068\u3084\u3001\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306e\u767a\u751f\u4ee5\u964d\u3001\u591a\u304f\u306e\u6d88\u8cbb\u8005\u304c\u30c7\u30b8\u30bf\u30eb\u5229\u7528\u306b\u95a2\u3059\u308b\u69d8\u3005\u306a\u5909\u5316\u3092\u53d7\u3051\u5165\u308c\u305f\u3053\u3068\u304c\u539f\u56e0\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<br \/>\n\u539f\u56e0\u306f\u4f55\u3067\u3042\u308c\u3001\u30e1\u30fc\u30eb\u304c\u4f9d\u7136\u3068\u3057\u3066\u9867\u5ba2\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u305f\u3081\u306e\u4fe1\u983c\u6027\u306e\u9ad8\u3044\u65b9\u6cd5\u3067\u3042\u308b\u3068\u540c\u6642\u306b\u3001\u65b0\u3057\u3044\u30c1\u30e3\u30cd\u30eb\u3082\u91cd\u8981\u6027\u3092\u5897\u3057\u3001\u9867\u5ba2\u3092\u5f15\u304d\u4ed8\u3051\u3066\u3044\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/img01.png\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/img01.png\" alt=\"\u9b45\u529b\u3092\u611f\u3058\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c1\u30e3\u30cd\u30eb\" width=\"100%\" class=\"aligncenter size-full wp-image-16644\" srcset=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/img01.png 1822w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/img01-300x175.png 300w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/img01-768x448.png 768w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/img01-1024x597.png 1024w\" sizes=\"(max-width: 1822px) 100vw, 1822px\" \/><\/a><\/p>\n<p>\u307e\u305f\u3001\u5e74\u9f62\u304c\u4e0a\u304c\u308b\u307b\u3069\u30e1\u30fc\u30eb\u3078\u306e\u95a2\u5fc3\u304c\u9ad8\u3044\u3053\u3068\u3082\u308f\u304b\u308a\u307e\u3059\u3002X\u4e16\u4ee3\u306e17\uff05\u3001\u30d9\u30d3\u30fc\u30d6\u30fc\u30de\u30fc\u4e16\u4ee3\u306e21\uff05\u304c\u6700\u3082\u9b45\u529b\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c1\u30e3\u30cd\u30eb\u306e\u4e00\u3064\u3068\u3057\u3066\u30e1\u30fc\u30eb\u3092\u6319\u3052\u3066\u304a\u308a\u3001\u4ed6\u306e\u3069\u306e\u30c1\u30e3\u30cd\u30eb\u3088\u308a\u3082\u30e1\u30fc\u30eb\u304c\u591a\u304f\u9078\u3070\u308c\u307e\u3057\u305f\u3002\u4e00\u65b9\u3001Z\u4e16\u4ee3\u306f9\uff05\u3001\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306f14\uff05\u3057\u304b\u3001\u9b45\u529b\u7684\u306a\u30c1\u30e3\u30cd\u30eb\u306e\u30c8\u30c3\u30d73\u306b\u30e1\u30fc\u30eb\u3092\u6319\u3052\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u3053\u3046\u3044\u3063\u305f\u82e5\u3044\u4e16\u4ee3\u306f\u3001\u597d\u304d\u306a\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u306e\u60c5\u5831\u3092\u5f97\u308b\u305f\u3081\u306b\u3001\u52d5\u753b\u3001\u30aa\u30fc\u30c7\u30a3\u30aa\u3001Web\u5e83\u544a\u3068\u3044\u3063\u305f\u3082\u306e\u3092\u597d\u3080\u50be\u5411\u306b\u3042\u308b\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<h4>2. \u983b\u7e41\u306a\u30e1\u30fc\u30eb\u306b\u3082\u597d\u610f\u7684<\/h4>\n<p>\u9867\u5ba2\u304c\u81ea\u3089\u30e1\u30eb\u30de\u30ac\u767b\u9332\u3057\u305f\u304b\u3089\u3068\u3044\u3063\u3066\u3001\u6bce\u65e5\u30e1\u30fc\u30eb\u3092\u53d7\u3051\u53d6\u308b\u3053\u3068\u3092\u671b\u3093\u3067\u3044\u308b\u3068\u306f\u9650\u308a\u307e\u305b\u3093\u3002\u591a\u304f\u306e\u53d7\u4fe1\u8005\u306f\u904e\u5270\u306a\u9001\u4fe1\u306b\u4e0d\u6e80\u3092\u62b1\u3044\u3066\u304a\u308a\u300144%\u306e\u4eba\u304c\u300c\u6bce\u65e5\u30e1\u30fc\u30eb\u3092\u53d7\u3051\u53d6\u3063\u305f\u5834\u5408\u3001\u8cfc\u8aad\u3092\u89e3\u9664\u3059\u308b\u300d\u3068\u7b54\u3048\u307e\u3057\u305f\u3002<br \/>\n\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u300c\u81ea\u5206\u306b\u3068\u3063\u3066\u6709\u76ca\u306a\u60c5\u5831\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u306a\u3089\u983b\u7e41\u306a\u30e1\u30fc\u30eb\u3067\u3082\u53d7\u4fe1\u3059\u308b\u300d\u3068\u3044\u3046\u6d88\u8cbb\u8005\u306e\u5272\u5408\u306f\u6628\u5e74\u3088\u308a\u5897\u52a0\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u6628\u5e74\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u5168\u4e16\u4ee3\u306e22%\u304c\u6bce\u65e5\u306e\u30e1\u30fc\u30eb\u3092\u5e0c\u671b\u3057\u3066\u3044\u308b\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002\u3053\u306e\u6570\u5b57\u304c\u4eca\u5e74\u306f45\uff05\u307e\u3067\u4e0a\u6607\u3057\u3001\u6628\u5e74\u306b\u6bd4\u3079\u3066\u304b\u306a\u308a\u9ad8\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n\u4e16\u4ee3\u304c\u4e0a\u304c\u308b\u306b\u3064\u308c\u3066\u3053\u306e\u50be\u5411\u306f\u9855\u8457\u3067\u3001X\u4e16\u4ee3\u306e53%\u3001\u30d9\u30d3\u30fc\u30d6\u30fc\u30de\u30fc\u4e16\u4ee3\u306e56%\u304c\u30e1\u30fc\u30eb\u3092\u6bce\u65e5\u53d7\u3051\u53d6\u308a\u305f\u3044\u3068\u56de\u7b54\u3057\u307e\u3057\u305f\u3002\u4e00\u65b9\u3001Z\u4e16\u4ee3\u3001\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u3067\u306f\u3001\u6bce\u65e5\u30e1\u30fc\u30eb\u3092\u53d7\u4fe1\u3057\u305f\u3044\u3068\u56de\u7b54\u3057\u305f\u306e\u306f\u305d\u308c\u305e\u308c32\uff05\u300140\uff05\u306b\u3068\u3069\u307e\u308a\u3001\u9031\u306b1\u56de\u306e\u30e1\u30fc\u30eb\u3092\u597d\u3080\u50be\u5411\u304c\u898b\u3089\u308c\u307e\u3057\u305f\u3002<\/p>\n<p><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/img02.png\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/img02.png\" alt=\"\u8208\u5473\u306e\u3042\u308b\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u306e\u597d\u307e\u3057\u3044\u30e1\u30fc\u30eb\u53d7\u4fe1\u983b\u5ea6\" width=\"100%\" class=\"aligncenter size-full wp-image-16645\" srcset=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/img02.png 1644w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/img02-300x205.png 300w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/img02-768x526.png 768w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/img02-1024x701.png 1024w\" sizes=\"(max-width: 1644px) 100vw, 1644px\" \/><\/a><\/p>\n<p>\u3055\u3089\u306b\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\u3057\u305f\u3068\u3053\u308d\u3001\u983b\u7e41\u306b\u30e1\u30fc\u30eb\u3092\u53d7\u3051\u53d6\u308a\u305f\u3044\u3068\u601d\u3046\u304b\u3069\u3046\u304b\u306f\u3001\u305d\u306e\u5185\u5bb9\u306b\u4f9d\u5b58\u3059\u308b\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3057\u305f\u3002\u540c\u3058\u30bb\u30fc\u30eb\u3092\u4f55\u5ea6\u3082\u5ba3\u4f1d\u3057\u305f\u308a\u3001\u308f\u3056\u3068\u3089\u3057\u304f\u300c\u9650\u5b9a\u300d\u30a2\u30d4\u30fc\u30eb\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u306f\u3001\u53d7\u4fe1\u8005\u304c\u30e1\u30fc\u30eb\u306e\u8cfc\u8aad\u3092\u3084\u3081\u308b\u304d\u3063\u304b\u3051\u306b\u306a\u308a\u307e\u3059\u3002\u4e00\u65b9\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u3042\u308c\u3070\u3001\uff08\u6bce\u56de\u958b\u5c01\u3067\u304d\u308b\u308f\u3051\u3067\u306f\u306a\u304f\u3066\u3082\uff09\u53d7\u4fe1\u3057\u305f\u3044\u3068\u8003\u3048\u308b\u6d88\u8cbb\u8005\u304c\u591a\u3044\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u9867\u5ba2\u3092\u3046\u3093\u3056\u308a\u3055\u305b\u308b\u3053\u3068\u306a\u304f\u4fa1\u5024\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6210\u529f\u306e\u9375\u3068\u306a\u308a\u307e\u3059\u3002 \u9069\u5207\u306a\u30d0\u30e9\u30f3\u30b9\u3092\u898b\u3064\u3051\u3066\u9867\u5ba2\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u306eROI\u3092\u9ad8\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>3. \u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u77ed\u304f\u3001\u5206\u304b\u308a\u3084\u3059\u304f<\/h4>\n<p>\u5168\u4e16\u4ee3\u306e\u6d88\u8cbb\u8005\u304c\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u77ed\u3044\u307b\u3046\u304c\u826f\u3044\u3068\u8003\u3048\u3066\u304a\u308a\u3001\u7279\u306b\u82e5\u3044\u4e16\u4ee3\u307b\u3069\u305d\u306e\u50be\u5411\u304c\u306f\u3063\u304d\u308a\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3053\u308c\u306f\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u30e1\u30fc\u30eb\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u305f\u3081\u3060\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<br \/>\n\u307b\u3068\u3093\u3069\u306e\u56de\u7b54\u8005\u304c\u3001\u7406\u60f3\u7684\u306a\u30e1\u30fc\u30eb\u306e\u9577\u3055\u306f\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u30b9\u30af\u30ed\u30fc\u30eb2\u301c3\u56de\u5206\u3001PC\u3084\u30bf\u30d6\u30ec\u30c3\u30c8\u3067\u306f\u30b9\u30af\u30ed\u30fc\u30eb1\u301c2\u56de\u5206\u3067\u3042\u308b\u3068\u7b54\u3048\u307e\u3057\u305f\u3002\u305f\u3060\u3057\u3001\u30df\u30ec\u30cb\u30a2\u30eb\u4e16\u4ee3\u306f\u3001\u30e1\u30fc\u30eb\u306e\u983b\u5ea6\u304c\u591a\u304f\u306a\u3051\u308c\u3070\u9577\u3044\u30e1\u30fc\u30eb\u3082\u8a31\u5bb9\u3059\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/img03.png\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/img03.png\" alt=\"\u30e1\u30fc\u30eb\u304c\u8a18\u61b6\u306b\u6b8b\u308b\u8981\u56e0\" width=\"100%\" class=\"aligncenter size-full wp-image-16646\" srcset=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/img03.png 1704w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/img03-300x178.png 300w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/img03-768x456.png 768w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/img03-1024x608.png 1024w\" sizes=\"(max-width: 1704px) 100vw, 1704px\" \/><\/a><\/p>\n<p>\u307e\u305f\u3001\u30c6\u30ad\u30b9\u30c8\u3068\u753b\u50cf\u306e\u6bd4\u7387\u3082\u91cd\u8981\u3067\u3059\u3002\u30c6\u30ad\u30b9\u30c8\u309260%\u301c70\uff05\u3001\u753b\u50cf\u309230%\u301c40\uff05\u7a0b\u5ea6\u306b\u3059\u308b\u306e\u304c\u9069\u5207\u3060\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u3002\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u8a18\u61b6\u306b\u6b8b\u308b\u8981\u56e0\u3068\u3057\u3066\u300c\u753b\u50cf\u300d\u300c\u30ec\u30a4\u30a2\u30a6\u30c8\u300d\u300c\u30d6\u30e9\u30f3\u30c9\u3089\u3057\u3055\u300d\u300c\u30ad\u30e3\u30c3\u30c1\u30fc\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u300d\u304c\u591a\u304f\u6319\u3052\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001\u30e1\u30fc\u30eb\u306e\u8996\u899a\u7684\u306a\u5370\u8c61\u304c\u6d88\u8cbb\u8005\u306b\u3068\u3063\u3066\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<br \/>\n\u3082\u3061\u308d\u3093\u3001\u9b45\u529b\u7684\u306a\u30bb\u30fc\u30eb\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u542b\u3081\u308b\u3053\u3068\u3082\u3001\u53d7\u4fe1\u8005\u306e\u6ce8\u610f\u3092\u5f15\u304f\u305f\u3081\u306e\u78ba\u5b9f\u306a\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<h4>4. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u3078\u306e\u5f37\u3044\u95a2\u5fc3<\/h4>\n<p>\u4eca\u5e74\u306e\u8abf\u67fb\u3067\u306f\u3001\u300c\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u3092\u53d7\u3051\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306a\u3089\u3001\u30d6\u30e9\u30f3\u30c9\u3078\u306e\u3055\u3089\u306a\u308b\u500b\u4eba\u60c5\u5831\u63d0\u4f9b\u306b\u5fdc\u3058\u307e\u3059\u304b\uff1f\u300d\u3068\u3044\u3046\u8cea\u554f\u3092\u8ffd\u52a0\u3057\u307e\u3057\u305f\u300227%\u306e\u4eba\u306f\u300c\u3044\u3044\u3048\u300d\u3068\u7b54\u3048\u307e\u3057\u305f\u304c\u300151%\u3082\u306e\u4eba\u304c\u30e1\u30fc\u30eb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3059\u308b\u305f\u3081\u306a\u3089\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3068\u7b54\u3048\u307e\u3057\u305f\u3002<\/p>\n<p><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/img04.png\" rel=\"noopener\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/img04.png\" alt=\"\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u3092\u53d7\u3051\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u3089\u3001\u500b\u4eba\u60c5\u5831\u63d0\u4f9b\u306b\u5fdc\u3058\u307e\u3059\u304b\uff1f\" width=\"100%\" class=\"aligncenter size-full wp-image-16647\" srcset=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/img04.png 1558w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/img04-300x217.png 300w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/img04-768x555.png 768w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2023\/05\/img04-1024x739.png 1024w\" sizes=\"(max-width: 1558px) 100vw, 1558px\" \/><\/a><\/p>\n<p>\u82e5\u3044\u4e16\u4ee3\u307b\u3069\u305d\u306e\u5272\u5408\u306f\u9ad8\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br 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SendGrid\u306b\u306f\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u306e\u8a08\u6e2c\u3001A\/B\u30c6\u30b9\u30c8\u306e\u81ea\u52d5\u5316\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u306b\u6b20\u304b\u305b\u306a\u3044\u5c5e\u6027\u5dee\u3057\u8fbc\u307f\u306a\u3069\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u305f\u3081\u306e\u6a5f\u80fd\u304c\u63c3\u3063\u3066\u3044\u307e\u3059\u3002\u305c\u3072<a href=\"https:\/\/sendgrid.kke.co.jp\/app?p=signup.index\" rel=\"noopener\" target=\"_blank\">\u7121\u6599\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u4f5c\u6210<\/a>\u3057\u3066\u304a\u8a66\u3057\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u306e\u8a18\u4e8b\u306f 2022 Japan Messaging Engagement Report \u306e\u6284\u8a33\u3067\u3059\u3002 \u306f\u3058\u3081\u306b \u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u95a2\u3059\u308b\u6d88\u8cbb\u8005\u306e\u597d\u307f\u306f\u7d76\u3048\u305a\u5909\u5316\u3057\u3066\u304a\u308a\u3001\u5404\u4f01\u696d\u306f\u305d\u306e\u671f\u5f85\u306b\u5fdc\u3048\u7d9a\u3051\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u307f <a class=\"read-more\" href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=16642\">&#8230;\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":2,"featured_media":16643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-16642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/16642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16642"}],"version-history":[{"count":4,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/16642\/revisions"}],"predecessor-version":[{"id":16651,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/16642\/revisions\/16651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/media\/16643"}],"wp:attachment":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}