{"id":18280,"date":"2024-09-05T14:12:40","date_gmt":"2024-09-05T05:12:40","guid":{"rendered":"https:\/\/sendgrid.kke.co.jp\/blog\/?p=18280"},"modified":"2026-04-02T13:28:32","modified_gmt":"2026-04-02T04:28:32","slug":"%e5%88%9d%e5%bf%83%e8%80%85%e5%bf%85%e8%a6%8b%ef%bc%81%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e5%85%a5%e9%96%80","status":"publish","type":"post","link":"https:\/\/sendgrid.kke.co.jp\/blog\/?p=18280","title":{"rendered":"\u521d\u5fc3\u8005\u5fc5\u898b\uff01\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5165\u9580"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2024\/09\/20240905_blog.png\" alt=\"\u521d\u5fc3\u8005\u5fc5\u898b\uff01\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5165\u9580\" width=\"100%\" class=\"aligncenter size-full wp-image-18281\" srcset=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2024\/09\/20240905_blog.png 650w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2024\/09\/20240905_blog-300x185.png 300w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2024\/09\/20240905_blog-225x139.png 225w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<blockquote>\n<p>\u3053\u306e\u8a18\u4e8b\u306f <a href=\"https:\/\/www.twilio.com\/en-us\/blog\/insights\/what-is-email-marketing\" target=\"_blank\">What Is Email Marketing? A Guide for Beginners<\/a> \u306e\u6284\u8a33\u3067\u3059\u3002<\/p>\n<\/blockquote>\n<p>\u30e1\u30fc\u30eb\u306e\u53d7\u4fe1\u30c8\u30ec\u30a4\u3092\u898b\u3066\u307f\u308b\u3068\u3001\u300c\u304a\u3059\u3059\u3081\u306e\u30a2\u30a6\u30c8\u30c9\u30a2\u7528\u54c1\u304c20%\u30aa\u30d5\u300d\u300c\u30c8\u30ed\u30d4\u30ab\u30eb\u306a\u65c5\u884c\u3092\u304a\u5f97\u306b\u300d\u300c4\u6708\u306b\u8aad\u307f\u305f\u3044\u672c\u300d\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u4ef6\u540d\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u304c\u6df7\u5728\u3057\u3066\u3044\u308b\u3053\u3068\u3068\u601d\u3044\u307e\u3059\u3002\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u7a2e\u985e\u304c\u8c4a\u5bcc\u3067\u3001\u305d\u308c\u305e\u308c\u306b\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u304c\u3042\u308a\u3001\u3084\u308a\u65b9\u3082\u5fae\u5999\u306b\u7570\u306a\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u7d50\u5c40\u306e\u3068\u3053\u308d\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6b21\u306e\u3088\u3046\u306b\u307e\u3068\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u300c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u30e1\u30fc\u30eb\u3092\u4ecb\u3057\u3066\u6f5c\u5728\u9867\u5ba2\u3084\u65e2\u5b58\u9867\u5ba2\u3068\u95a2\u308f\u308a\u3092\u6301\u3064\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3042\u308b\u3002\u300d<\/p>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f1970\u5e74\u4ee3\u304b\u3089\u5b58\u5728\u3057\u3066\u304a\u308a\u3001\u6700\u521d\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u304c\u9001\u4fe1\u3055\u308c\u305f\u306e\u306f1978\u5e74\u3067\u3057\u305f\u3002\u305d\u306e\u5f8c\u3082\u30e1\u30fc\u30eb\u306f\u6d17\u7df4\u3055\u308c\u7d9a\u3051\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u305d\u306e\u52b9\u679c\u306b\u8870\u3048\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u5b9f\u969b\u3001<a href=\"https:\/\/www.litmus.com\/wp-content\/uploads\/pdf\/2021-state-of-email-report.pdf\" rel=\"noopener\" target=\"_blank\">Litmus\u306e\u30ec\u30dd\u30fc\u30c8<\/a>\u306b\u3088\u308c\u3070\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306e90%\u304c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306b\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u308b\u305d\u3046\u3067\u3059\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u6b20\u304b\u305b\u306a\u3044\u7406\u7531\u3001\u30e1\u30ea\u30c3\u30c8\u3001\u7a2e\u985e\u3001\u305d\u3057\u3066\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u308b\u969b\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u8aac\u660e\u3057\u307e\u3059\u3002 <\/p>\n<h3>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8<\/h3>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8\u3060\u3051\u3067\u8a18\u4e8b\u3092\u4e00\u672c\u66f8\u304f\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u304c\uff08\u5b9f\u969b\u3001<a href=\"https:\/\/www.twilio.com\/en-us\/blog\/insights\/why-email-marketing-is-important\" rel=\"noopener\" target=\"_blank\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u91cd\u8981\u306a\u7406\u7531\u306f25\u3082\u3042\u308a\u307e\u3059<\/a>\uff09\u3001\u3053\u3053\u3067\u306f\u3044\u304f\u3064\u304b\u306b\u7d5e\u3063\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h4>1. \u53ce\u76ca\u6027\u304c\u9ad8\u3044<\/h4>\n<p><a href=\"https:\/\/firstpagesage.com\/reports\/conversion-rate-by-channel\/\" rel=\"noopener\" target=\"_blank\">FirstPageSage<\/a>\u306e\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308b\u3068\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306fB2C\u30d6\u30e9\u30f3\u30c9\u30672.8%\u3001B2B\u4f01\u696d\u30672.4%\u3068\u9ad8\u304f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u4fc3\u9032\u306b\u9069\u3057\u305f\u30c1\u30e3\u30cd\u30eb\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u9ad8\u3044\u3046\u3048\u306b\u4fa1\u683c\u304c\u5b89\u3044\u305f\u3081\u30e1\u30fc\u30eb\u306eROI\uff08\u6295\u8cc7\u53ce\u76ca\u7387\uff09\u306f\u3068\u3066\u3082\u9ad8\u304f\u3001<a href=\"https:\/\/www.statista.com\/statistics\/804656\/email-roi-perception\/\" rel=\"noopener\" target=\"_blank\">1\u30c9\u30eb\u306e\u6295\u8cc7\u306736\u301c45\u30c9\u30eb\u306e\u5229\u76ca<\/a>\u304c\u5f97\u3089\u308c\u307e\u3059\u3002<\/p>\n<h4>2. \u4f4e\u30b3\u30b9\u30c8\u3067\u3042\u308b<\/h4>\n<p>SNS\u5e83\u544a\u3001SEM\uff08\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff09\u3001\u5370\u5237\u5e83\u544a\u306a\u3069\u306b\u6bd4\u3079\u308b\u3068\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5b89\u4fa1\u3067\u3059\u3002\u30e1\u30fc\u30eb\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u3084\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3059\u308b\u5834\u5408\u3001\u4fdd\u6709\u3057\u3066\u3044\u308b\u5b9b\u5148\u306e\u6570\u306b\u3088\u3063\u3066\u5229\u7528\u6599\u304c\u5909\u308f\u308b\u306e\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n<h4>3. \u30c0\u30a4\u30ec\u30af\u30c8\u306b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u3067\u304d\u308b<\/h4>\n<p>\u30e1\u30fc\u30eb\u306f\u6d88\u8cbb\u8005\u3068\u76f4\u63a5\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3067\u304d\u308b\u6570\u5c11\u306a\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3067\u3059\u3002SNS\u3084\u30c6\u30ec\u30d3\u5e83\u544a\u306a\u3069\u306e\u4ed6\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u306f\u3001\u72d9\u3063\u305f\u9867\u5ba2\u304c\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u76ee\u306b\u3057\u3066\u304f\u308c\u308b\u4fdd\u8a3c\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<h4>4. \u30bf\u30fc\u30b2\u30c3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u3067\u304d\u308b<\/h4>\n<p>\u88fd\u54c1\u3078\u306e\u95a2\u5fc3\u3001\u9867\u5ba2\u30bf\u30a4\u30d7\u3001\u4eba\u53e3\u7d71\u8a08\u306a\u3069\u3067\u5b9b\u5148\u30ea\u30b9\u30c8\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b\u3053\u3068\u3067\u3001\u7279\u5b9a\u306e\u30b0\u30eb\u30fc\u30d7\u306b\u5bfe\u3057\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306a\u3001\u3044\u308f\u3086\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff08\uff1d\u53d7\u4fe1\u8005\u3068\u306e\u7d50\u3073\u3064\u304d\uff09\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3092\u5411\u4e0a\u3055\u305b\u307e\u3059\u3002<\/p>\n<h4>5. \u6210\u679c\u3092\u6e2c\u308a\u3084\u3059\u3044<\/h4>\n<p>\u30e1\u30fc\u30eb\u306b\u306f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u679c\u3092\u6e2c\u308b\u306e\u306b\u4f7f\u3048\u308b\u6307\u6a19\u304c\u305f\u304f\u3055\u3093\u3042\u308a\u307e\u3059\u3002\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u306a\u3069\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u30c8\u30d4\u30c3\u30af\u304c\u76f8\u624b\u306b\u5171\u611f\u3055\u308c\u305f\u304b\u304c\u5206\u304b\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h4>6. \u95a2\u4fc2\u5f37\u5316\u3092\u56f3\u308c\u308b<\/h4>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u3044\u3046\u3068\u8ca9\u58f2\u4fc3\u9032\u3092\u601d\u3044\u6d6e\u304b\u3079\u304c\u3061\u3067\u3059\u304c\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u9867\u5ba2\u3084\u6f5c\u5728\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u5f37\u5316\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u30a6\u30a7\u30eb\u30ab\u30e0\u30e1\u30fc\u30eb\u3084\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3001\u304a\u793c\u30e1\u30fc\u30eb\u306a\u3069\u3001\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u306e\u30e1\u30fc\u30eb\u3092\u9001\u308b\u3053\u3068\u3067\u3001\u904e\u5270\u306a\u55b6\u696d\u3068\u601d\u308f\u308c\u308b\u3053\u3068\u306a\u304f\u5b9a\u671f\u7684\u306b\u30d6\u30e9\u30f3\u30c9\u3092\u518d\u8a8d\u8b58\u3057\u3066\u3082\u3089\u3048\u307e\u3059\u3002<\/p>\n<h3>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7a2e\u985e<\/h3>\n<p>\u524d\u8ff0\u306e\u901a\u308a\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u7a2e\u985e\u304c\u3042\u308a\u307e\u3059\u3002\u3069\u308c\u3082\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u308b\u3082\u306e\u3067\u3059\u304c\u3001\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308b\u3053\u3068\u3092\u76f4\u63a5\u306e\u76ee\u7684\u3068\u3057\u305f\u3082\u306e\u3070\u304b\u308a\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2024\/09\/welcome_mail.png\" alt=\"\u30a6\u30a7\u30eb\u30ab\u30e0\u30e1\u30fc\u30eb\" width=\"50%\" class=\"aligncenter size-full wp-image-18299\" srcset=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2024\/09\/welcome_mail.png 620w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2024\/09\/welcome_mail-217x300.png 217w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<h4>\u30a6\u30a7\u30eb\u30ab\u30e0\u30e1\u30fc\u30eb<\/h4>\n<p>\u30a6\u30a7\u30eb\u30ab\u30e0\u30e1\u30fc\u30eb\u306f\u3001\u30e1\u30fc\u30eb\u306e\u8cfc\u8aad\u5e0c\u671b\u3092\u3057\u305f\u4eba\u304c\u6700\u521d\u306b\u53d7\u3051\u53d6\u308b\u30e1\u30fc\u30eb\u3067\u3059\u3002\u4eca\u5f8c\u914d\u4fe1\u3059\u308b\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306e\u6982\u8981\u3084\u9001\u4fe1\u983b\u5ea6\u306b\u3064\u3044\u3066\u8aac\u660e\u3057\u3066\u3082\u826f\u3044\u3067\u3059\u3057\u3001\u8cfc\u5165\u3092\u4fc3\u3059\u305f\u3081\u306e\u5272\u5f15\u30b3\u30fc\u30c9\u3092\u5165\u308c\u3066\u3082\u826f\u3044\u3067\u3057\u3087\u3046\u3002\u3069\u306e\u3088\u3046\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u53d6\u308b\u306b\u305b\u3088\u3001\u65b0\u898f\u8cfc\u8aad\u8005\u306b\u81ea\u5df1\u7d39\u4ecb\u3057\u3001\u4eca\u5f8c\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u57fa\u6e96\u3068\u306a\u308b\u30a6\u30a7\u30eb\u30ab\u30e0\u30e1\u30fc\u30eb\u306f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2024\/09\/promotionmail.png\" alt=\"\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\" width=\"50%\" class=\"aligncenter size-full wp-image-18296\" srcset=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2024\/09\/promotionmail.png 624w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2024\/09\/promotionmail-156x300.png 156w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2024\/09\/promotionmail-532x1024.png 532w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<h4>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb<\/h4>\n<p>\u3044\u308f\u3086\u308b\u55b6\u696d\u30e1\u30fc\u30eb\u3067\u3059\u3002\u300c\u5168\u54c150%\u30aa\u30d5\u300d\u3084\u300c1\u3064\u8cb7\u3046\u30681\u3064\u7121\u6599\u300d\u306a\u3069\u3001\u8ca9\u58f2\u3092\u4fc3\u9032\u3059\u308b\u3082\u306e\u3067\u3059\u3002\u5272\u5f15\u30e1\u30fc\u30eb\u306f\u597d\u307e\u308c\u307e\u3059\u304c\u3001\u30e1\u30fc\u30eb\u306e\u4ef6\u540d\u306b\u3001\u5272\u5f15\u7387\u3001\u611f\u5606\u7b26\u3001\u7dca\u6025\u6027\u3092\u8a34\u3048\u308b\u8a00\u8449\u3092\u5165\u308c\u308b\u5834\u5408\u306f\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u3046\u3044\u3063\u305f\u8a00\u8449\u3092\u4f7f\u7528\u3059\u308b\u3068\u8ff7\u60d1\u30e1\u30fc\u30eb\u30d5\u30a3\u30eb\u30bf\u306b\u5f15\u3063\u304b\u304b\u308a\u3001\u53d7\u4fe1\u30c8\u30ec\u30a4\u3067\u306f\u306a\u304f\u8ff7\u60d1\u30e1\u30fc\u30eb\u30d5\u30a9\u30eb\u30c0\u306b\u632f\u308a\u5206\u3051\u3089\u308c\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h4>\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e1\u30fc\u30eb<\/h4>\n<p><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=9089\" rel=\"noopener\" target=\"_blank\">\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e1\u30fc\u30eb<\/a>\u306f\u3001\u3057\u3070\u3089\u304f\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u4eba\u306e\u6c17\u3092\u5f15\u304d\u3001\u95a2\u4fc2\u3092\u7d99\u7d9a\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e1\u30fc\u30eb\u306b\u306f\u3044\u304f\u3064\u304b\u306e\u5f62\u5f0f\u304c\u3042\u308a\u3001\u914d\u4fe1\u505c\u6b62\u306e\u9078\u629e\u80a2\u3092\u63d0\u793a\u3059\u308b\u3053\u3068\u3082\u305d\u306e\u4e00\u3064\u3067\u3059\u3002<\/p>\n<h4>\u30ab\u30b4\u843d\u3061\u30e1\u30fc\u30eb<\/h4>\n<p>\u30af\u30ec\u30b8\u30c3\u30c8\u30ab\u30fc\u30c9\u3092\u53d6\u308a\u51fa\u3059\u5fc5\u8981\u304c\u3042\u3063\u305f\u308a\u3001\u4ed6\u306e\u3053\u3068\u306b\u6c17\u3092\u53d6\u3089\u308c\u305f\u308a\u3057\u3066\u3001\u5546\u54c1\u3092\u5165\u308c\u305f\u30ab\u30fc\u30c8\u3092\u305d\u306e\u307e\u307e\u653e\u7f6e\u3057\u3066\u3057\u307e\u3063\u305f\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u304b\uff1f\u30ec\u30b8\u306b\u5411\u304b\u304a\u3046\u3068\u3057\u3066\u3044\u305f\u306e\u306b\u4f55\u304b\u306b\u6c17\u3092\u53d6\u3089\u308c\u3066\u30ab\u30fc\u30c8\u3092\u305d\u306e\u307e\u307e\u306b\u3057\u3066\u3057\u307e\u3063\u305f\u30b1\u30fc\u30b9\u3067\u306f\u3001<a href=\"https:\/\/www.twilio.com\/en-us\/blog\/insights\/best-practices\/abandoned-cart-recovery-strategies\" rel=\"noopener\" target=\"_blank\">\u30ab\u30b4\u843d\u3061\u30e1\u30fc\u30eb<\/a>\u306f\u975e\u5e38\u306b\u52b9\u679c\u7684\u3067\u3059\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2024\/09\/newsletter.png\" alt=\"\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\" width=\"50%\" class=\"aligncenter size-full wp-image-18297\" srcset=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2024\/09\/newsletter.png 630w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2024\/09\/newsletter-157x300.png 157w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2024\/09\/newsletter-536x1024.png 536w\" sizes=\"(max-width: 630px) 100vw, 630px\" \/><\/p>\n<h4>\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc<\/h4>\n<p>\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306f\u901a\u5e38\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7684\u306a\u6027\u8cea\u3092\u6301\u3061\u307e\u305b\u3093\u3002\u8cc7\u6599\u3084\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u3092\u63d0\u4f9b\u3057\u3001\u305d\u306e\u696d\u754c\u306e\u95a2\u9023\u30c8\u30d4\u30c3\u30af\u306b\u8a73\u3057\u304f\u306a\u3063\u3066\u3082\u3089\u3046\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002\u904e\u5ea6\u306b\u55b6\u696d\u7684\u306a\u5370\u8c61\u3092\u4e0e\u3048\u308b\u3053\u3068\u306a\u304f\u3001\u6f5c\u5728\u9867\u5ba2\u306b\u6700\u65b0\u60c5\u5831\u3092\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/h3>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u79d1\u5b66\u3067\u3042\u308b\u3068\u540c\u6642\u306b\u82b8\u8853\u3067\u3082\u3042\u308a\u307e\u3059\u3002\u8aad\u8005\u3092\u7406\u89e3\u3057\u3001\u6587\u7ae0\u3084\u30c7\u30b6\u30a4\u30f3\u3092\u7df4\u308a\u4e0a\u3052\u3066\u30c6\u30b9\u30c8\u3057\u3001\u76f8\u624b\u306b\u5408\u308f\u305b\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u69cb\u7bc9\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<a href=\"https:\/\/www.twilio.com\/en-us\/resource-center\/email-marketing-best-practices-tips\" rel=\"noopener\" target=\"_blank\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9<\/a>\u306f\u6570\u591a\u304f\u3042\u308a\u307e\u3059\u304c\u3001\u4eca\u56de\u306f\u30c6\u30c3\u30d1\u30f3\u6226\u7565\u3092\u3044\u304f\u3064\u304b\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h4>\u8a31\u53ef\u3092\u5f97\u308b<\/h4>\n<p><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=2989\" rel=\"noopener\" target=\"_blank\">\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb<\/a>\u3068\u306f\u9055\u3044\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u306e\u5834\u5408\u306f\u8aad\u8005\u306b<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=4619\" rel=\"noopener\" target=\"_blank\">\u30aa\u30d7\u30c8\u30a4\u30f3<\/a>\u3092\u6c42\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30aa\u30d7\u30c8\u30a4\u30f3\u306f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u91cd\u8981\u306a\u624b\u9806\u3067\u3059\u3002\u3053\u306e\u624b\u9806\u3092\u8e0f\u3080\u3053\u3068\u3067\u76f8\u624b\u304c\u5b9f\u969b\u306b\u30e1\u30fc\u30eb\u306e\u53d7\u4fe1\u3092\u5e0c\u671b\u3057\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u78ba\u8a8d\u3067\u304d\u3001\u8ff7\u60d1\u30e1\u30fc\u30eb\u5831\u544a\u3092\u9632\u304e\u3001\u3072\u3044\u3066\u306f\u5065\u5168\u306a\u5b9b\u5148\u30ea\u30b9\u30c8\u306e\u4f5c\u6210\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n<h4>\u914d\u4fe1\u505c\u6b62\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3066\u304a\u304f<\/h4>\n<p>\u53d7\u4fe1\u8005\u306b\u306f\u81ea\u5206\u306e\u8003\u3048\u3092\u5909\u3048\u308b\u6a29\u5229\u304c\u3042\u308a\u307e\u3059\u3002\u30e1\u30fc\u30eb\u306b\u306f\u5fc5\u305a\u3001<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=8081\" rel=\"noopener\" target=\"_blank\">\u30d7\u30ea\u30d5\u30a1\u30ec\u30f3\u30b9\u30bb\u30f3\u30bf\u30fc<\/a>\u3084\u914d\u4fe1\u505c\u6b62\u30ea\u30f3\u30af\u3092\u5165\u308c\u307e\u3057\u3087\u3046\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u8ff7\u60d1\u30e1\u30fc\u30eb\u5831\u544a\u3092\u9632\u304e\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9ad8\u3044\u30ea\u30b9\u30c8\u3092\u7dad\u6301\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b<\/h4>\n<p><a href=\"https:\/\/www.twilio.com\/en-us\/resource-center\/the-essential-guide-to-email-segmentation\" rel=\"noopener\" target=\"_blank\">\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3059\u308b<\/a>\u3053\u3068\u306b\u3088\u308a\u3001\u3055\u307e\u3056\u307e\u306a\u5b9b\u5148\u306b\u5408\u308f\u305b\u3066\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u3092\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3067\u304d\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u88fd\u54c1\u306b\u95a2\u3057\u3066\u8a73\u3057\u3044\u77e5\u8b58\u3092\u6301\u3063\u3066\u3044\u308b\u9867\u5ba2\u3068\u3001\u305d\u308c\u307b\u3069\u8a73\u3057\u304f\u306a\u3044\u898b\u8fbc\u307f\u5ba2\u3067\u306f\u3001\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u3092\u5909\u3048\u305f\u3044\u3067\u3059\u3088\u306d\u3002<\/p>\n<h4>\u30e2\u30d0\u30a4\u30eb\u30c7\u30b6\u30a4\u30f3\u3092\u512a\u5148\u3059\u308b<\/h4>\n<p>Litmus\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u958b\u5c01\u306e40%\u4ee5\u4e0a\u304c\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u7d4c\u7531\u3067\u3057\u305f\u3002\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3059\u308b\u969b\u306f\u30e2\u30d0\u30a4\u30eb\u30c7\u30b6\u30a4\u30f3\u306b\u7559\u610f\u3057\u3001\u9577\u3059\u304e\u308b\u30e1\u30fc\u30eb\u3084\u5927\u304d\u306a\u753b\u50cf\u306f\u907f\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>\u5b9b\u5148\u30ea\u30b9\u30c8\u3092\u30af\u30ea\u30fc\u30f3\u306b\u4fdd\u3064<\/h4>\n<p><a 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target=\"_blank\">\u30af\u30ea\u30fc\u30f3\u306a\u5b9b\u5148\u30ea\u30b9\u30c8<\/a>\u306f\u5065\u5168\u306a\u30e1\u30fc\u30eb\u914d\u4fe1\u306e\u9375\u3067\u3059\u3002\u6570\u30f6\u6708\u3054\u3068\u306b\u30ea\u30b9\u30c8\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3001\u3057\u3070\u3089\u304f\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u3066\u3044\u306a\u3044\u5b9b\u5148\u306b\u306f\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u30e1\u30fc\u30eb\u3092\u9001\u308a\u307e\u3057\u3087\u3046\u3002\u305d\u308c\u3067\u3082\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u306a\u3044\u5b9b\u5148\u306f\u30ea\u30b9\u30c8\u304b\u3089\u524a\u9664\u3057\u307e\u3059\u3002\u76f4\u611f\u306b\u53cd\u3059\u308b\u3088\u3046\u306b\u601d\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u53cd\u5fdc\u304c\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u3042\u306a\u305f\u306e\u30e1\u30fc\u30eb\u306b\u8208\u5473\u304c\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u306a\u306e\u3067\u3059\u3002<\/p>\n<h4>\u6307\u6a19\u3092\u8ffd\u3046<\/h4>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u300c\u79d1\u5b66\u300d\u306e\u90e8\u5206\u3067\u3059\u3002<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=10071\" rel=\"noopener\" target=\"_blank\">A\/B\u30c6\u30b9\u30c8<\/a>\u3092\u6d3b\u7528\u3057\u3066\u76f8\u624b\u306b\u97ff\u304f\u4ef6\u540d\u3092\u7279\u5b9a\u3057\u3001\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u3001\u3069\u306e\u3088\u3046\u306a\u30c8\u30d4\u30c3\u30af\u304c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u304b\u3092\u628a\u63e1\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u3046\u307e\u304f\u4f7f\u3063\u3066\u6700\u9069\u306a\u30e1\u30fc\u30eb\u914d\u4fe1\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u3088\u3046<\/h3>\n<p>\u307e\u3060\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5c0e\u5165\u3057\u3066\u3044\u306a\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u4eca\u3059\u3050\u59cb\u3081\u307e\u3057\u3087\u3046\u3002\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u9867\u5ba2\u3084\u898b\u8fbc\u307f\u5ba2\u3068\u5b9a\u671f\u7684\u306b\u63a5\u70b9\u3092\u6301\u3061\u3001\u95a2\u5fc3\u3092\u7dad\u6301\u3057\u7d9a\u3051\u3001\u3055\u3089\u306a\u308b\u53ce\u76ca\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u59cb\u3081\u308b\u306b\u3042\u305f\u3063\u3066\u30b5\u30dd\u30fc\u30c8\u304c\u5fc5\u8981\u306a\u3089\u3001SendGrid\u304c\u304a\u624b\u4f1d\u3044\u3057\u307e\u3059\u3002SendGrid\u306a\u3089\u3001\u76f4\u611f\u7684\u306aUI\u3001\u6570\u5341\u7a2e\u985e\u306e\u30e1\u30fc\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3001\u5f37\u529b\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u6a5f\u80fd\u306a\u3069\u3001<a href=\"https:\/\/sendgrid.kke.co.jp\/about\/email-marketing\/\" rel=\"noopener\" target=\"_blank\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u306a\u3082\u306e\u304c\u3059\u3079\u3066\u63c3\u3063\u3066\u3044\u307e\u3059<\/a>\u3002<\/p>\n<p>\u307e\u305a\u306f<a href=\"https:\/\/sendgrid.kke.co.jp\/app?p=signup.index&#038;utm_source=sg&#038;utm_medium=web&#038;utm_campaign=blog\" rel=\"noopener\" target=\"_blank\">\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u767b\u9332<\/a>\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u306e\u8a18\u4e8b\u306f What Is Email Marketing? A Guide for Beginners \u306e\u6284\u8a33\u3067\u3059\u3002 \u30e1\u30fc\u30eb\u306e\u53d7\u4fe1\u30c8\u30ec\u30a4\u3092\u898b\u3066\u307f\u308b\u3068\u3001\u300c\u304a\u3059\u3059\u3081\u306e\u30a2\u30a6\u30c8\u30c9\u30a2\u7528\u54c1\u304c20%\u30aa\u30d5\u300d\u300c\u30c8\u30ed\u30d4\u30ab\u30eb\u306a\u65c5\u884c\u3092\u304a\u5f97\u306b\u300d <a class=\"read-more\" href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=18280\">&#8230;\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":2,"featured_media":18281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-18280","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/18280","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18280"}],"version-history":[{"count":14,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/18280\/revisions"}],"predecessor-version":[{"id":20518,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/18280\/revisions\/20518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/media\/18281"}],"wp:attachment":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}