{"id":18715,"date":"2025-01-23T11:30:24","date_gmt":"2025-01-23T02:30:24","guid":{"rendered":"https:\/\/sendgrid.kke.co.jp\/blog\/?p=18715"},"modified":"2026-04-02T11:46:25","modified_gmt":"2026-04-02T02:46:25","slug":"7%e3%82%b9%e3%83%86%e3%83%83%e3%83%97%ef%bc%81%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%ae%e3%83%97%e3%83%a9%e3%83%b3%e3%82%92%e7%ab%8b%e3%81%a6","status":"publish","type":"post","link":"https:\/\/sendgrid.kke.co.jp\/blog\/?p=18715","title":{"rendered":"7\u30b9\u30c6\u30c3\u30d7\uff01\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30e9\u30f3\u3092\u7acb\u3066\u3088\u3046"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/01\/20250123_blog.png\" alt=\"7\u30b9\u30c6\u30c3\u30d7\uff01\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30e9\u30f3\u3092\u7acb\u3066\u3088\u3046\" width=\"100%\"  class=\"aligncenter size-full wp-image-18716\" srcset=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/01\/20250123_blog.png 650w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/01\/20250123_blog-300x185.png 300w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2025\/01\/20250123_blog-225x139.png 225w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<blockquote>\n<p>\u3053\u306e\u8a18\u4e8b\u306f <a href=\"https:\/\/sendgrid.com\/en-us\/blog\/email-marketing-plan0\" target=\"_blank\">Your 7-Step Email Marketing Plan<\/a> \u306e\u6284\u8a33\u3067\u3059\u3002<\/p>\n<\/blockquote>\n<p>\u3053\u306e\u8a18\u4e8b\u3092\u3054\u89a7\u306e\u7686\u69d8\u306f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3053\u308c\u304b\u3089\u59cb\u3081\u3088\u3046\u3068\u6c7a\u5fc3\u3055\u308c\u305f\u65b9\u304b\u3001\u3082\u3057\u304f\u306f\u3001\u3059\u3067\u306b\u30e1\u30fc\u30eb\u3092\u9001\u3063\u3066\u3044\u308b\u3051\u308c\u3069\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u3082\u3063\u3068\u4f53\u7cfb\u5316\u3057\u305f\u3044\u3068\u304a\u8003\u3048\u306e\u65b9\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30e9\u30f3\u3092\u4f5c\u3063\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u3088\u308a\u6210\u529f\u306b\u8fd1\u3065\u3051\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u4ee5\u4e0b\u306e7\u3064\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<ol>\n<li>\u76ee\u6a19\u306e\u8a2d\u5b9a<\/li>\n<li>\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u628a\u63e1\uff08\u304a\u3088\u3073\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\uff09<\/li>\n<li>\u5b9b\u5148\u30ea\u30b9\u30c8\u306e\u4f5c\u6210<\/li>\n<li>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u4f5c\u6210<\/li>\n<li>\u30e1\u30fc\u30eb\u30ab\u30ec\u30f3\u30c0\u30fc\u306e\u4f5c\u6210<\/li>\n<li>\u9b45\u529b\u7684\u306a\u30e1\u30fc\u30eb\u306e\u4f5c\u6210<\/li>\n<li>\u7d50\u679c\u306e\u8ffd\u8de1\u3068\u5206\u6790<\/li>\n<\/ol>\n<p>\u305d\u308c\u3067\u306f\u3001\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\uff01<\/p>\n<h3>1. \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b<\/h3>\n<p>\u512a\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30e9\u30f3\u306e\u571f\u53f0\u3068\u306a\u308b\u306e\u304c\u300c\u76ee\u6a19\u300d\u3067\u3059\u3002\u65b9\u5411\u6027\u3092\u5b9a\u3081\u3066\u7bc4\u56f2\u3092\u7d5e\u308a\u8fbc\u3080\u3053\u3068\u3067\u3001\u672c\u5f53\u306b\u91cd\u8981\u306a\u3053\u3068\u306b\u96c6\u4e2d\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u4eca\u3042\u308b\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u632f\u308a\u8fd4\u308a\u3001\u6700\u9069\u5316\u3067\u304d\u308b\u3068\u3053\u308d\u3092\u898b\u3064\u3051\u307e\u3057\u3087\u3046\u3002\u307e\u3060\u59cb\u3081\u305f\u3070\u304b\u308a\u306a\u306e\u3067\u3042\u308c\u3070\u300c\u6bce\u9031\u30e1\u30fc\u30eb\u3092\u9001\u308b\u3053\u3068\u300d\u3092\u76ee\u6a19\u3068\u3057\u3066\u3082\u826f\u3044\u3067\u3059\u306d\u3002\u3059\u3067\u306b\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u300c\u958b\u5c01\u7387\u309210%\u4e0a\u3052\u3001\u5e74\u672b\u307e\u3067\u306b\u8cfc\u8aad\u8005\u30ea\u30b9\u30c8\u309215%\u5897\u3084\u3059\u300d\u306a\u3069\u3067\u3059\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u3092\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u3001\u76ee\u6a19\u8a2d\u5b9a\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u300cSMART\u300d\u3092\u6d3b\u7528\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002\u300c\u76ee\u6a19\u306f\u30e1\u30fc\u30eb\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3053\u3068\u3067\u3059\u300d\u3068\u8a00\u3046\u306e\u306f\u3068\u3066\u3082\u7c21\u5358\u3067\u3059\u304c\u3001\u305d\u308c\u306f\u5177\u4f53\u7684\u306b\u4f55\u3092\u610f\u5473\u3057\u3066\u3044\u3066\u3001\u3069\u306e\u6307\u6a19\u3092\u3001\u3069\u306e\u3050\u3089\u3044\u306e\u671f\u9593\u3067\u3001\u3069\u306e\u7a0b\u5ea6\u9ad8\u3081\u305f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>S\uff08Specific\uff1a\u5177\u4f53\u7684\u306b\uff09<br \/>\nM\uff08Measurable\uff1a\u6e2c\u5b9a\u53ef\u80fd\u306a\uff09<br \/>\nA\uff08Achievable\uff1a\u9054\u6210\u53ef\u80fd\u306a\uff09<br \/>\nR\uff08Relevant\uff1a\u95a2\u9023\u6027\u304c\u3042\u308a\uff09<br \/>\nT\uff08Time-bound\uff1a\u671f\u9650\u304c\u5b9a\u3081\u3089\u308c\u3066\u3044\u308b\uff09<\/p>\n<p>\u3092\u4f7f\u3063\u3066\u3001\u5177\u4f53\u7684\u306a\u76ee\u6a19\u3092\u5b9a\u3081\u307e\u3057\u3087\u3046\u3002\u300c\u30e1\u30fc\u30eb\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u300d\u3067\u306f\u306a\u304f\u3001\u300c\u7b2c3\u56db\u534a\u671f\u4e2d\u306b\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u309210%\u5411\u4e0a\u3055\u305b\u308b\u300d\u3068\u3044\u3063\u305f\u5177\u5408\u3067\u3059\u3002<\/p>\n<h3>2. \u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u628a\u63e1\u3059\u308b<\/h3>\n<p>\u76ee\u6a19\u304c\u6c7a\u307e\u3063\u305f\u3089\u3001\u6b21\u306f\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u308a\u307e\u3059\u3002\u7406\u60f3\u7684\u306a\u9867\u5ba2\u50cf\uff08\u9867\u5ba2\u30da\u30eb\u30bd\u30ca\uff09\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u5b9f\u969b\u306e\u9867\u5ba2\u304b\u3089\u3067\u304d\u308b\u3060\u3051\u591a\u304f\u306e\u60c5\u5831\u3092\u96c6\u3081\u307e\u3057\u3087\u3046\u3002\u3069\u306e\u3088\u3046\u306a\u554f\u984c\u3092\u89e3\u6c7a\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u4f4f\u3093\u3067\u3044\u308b\u5834\u6240\u3084\u6642\u9593\u306e\u4f7f\u3044\u65b9\u3001\u597d\u307e\u308c\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u65b9\u6cd5\u306a\u3069\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u60c5\u5831\u306f\u3001Web\u30b5\u30a4\u30c8\u3067\u306e\u884c\u52d5\u3092\u8ffd\u8de1\u3057\u305f\u308a\u3001\u904e\u53bb\u306e\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u78ba\u8a8d\u3057\u305f\u308a\u3001\u8cfc\u5165\u30d1\u30bf\u30fc\u30f3\u3092\u5206\u6790\u3057\u305f\u308a\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u3067\u76f4\u63a5\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u898b\u3048\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>\u9867\u5ba2\u30da\u30eb\u30bd\u30ca\u304c\u660e\u78ba\u306b\u306a\u3063\u305f\u3089\u3001\u6b21\u306f\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5168\u4f53\u306b\u5171\u901a\u3059\u308b\u7279\u5fb4\u304c\u306a\u3044\u304b\u8abf\u3079\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u306b\u5171\u901a\u70b9\u306f\u3042\u308a\u307e\u3059\u304b\uff1f\u30bf\u30a4\u30e0\u30be\u30fc\u30f3\u306f\uff1f\u7279\u5b9a\u306e\u88fd\u54c1\u306b\u3057\u304b\u8208\u5473\u304c\u306a\u3044\u3068\u3044\u3046\u4eba\u3082\u4e00\u5b9a\u6570\u3044\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u96c6\u3081\u305f\u60c5\u5831\u3092\u4f7f\u3063\u3066\u5bfe\u8c61\u3092\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u76f8\u624b\u306b\u3088\u3063\u3066\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u305f\u308a\u3001\u95a2\u9023\u6027\u306e\u975e\u5e38\u306b\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>3. \u5b9b\u5148\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n<p>\u5730\u7403\u4e0a\u3067\u6700\u9ad8\u306e\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3067\u304d\u305f\u3068\u3057\u3066\u3082\u3001\u9001\u308a\u5148\u304c\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u5b9b\u5148\u30ea\u30b9\u30c8\u306f\u3001\u8cfc\u5165\u3059\u308b\u3088\u308a\u3082\u81ea\u7136\u306b\u5897\u3084\u3059\u65b9\u304c\u9065\u304b\u306b\u5b89\u5168\u3067\u5065\u5168\u3067\u3059\u3002<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=7863\" rel=\"noopener\" target=\"_blank\">\u30ea\u30b9\u30c8\u3092\u8cfc\u5165<\/a>\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u88fd\u54c1\u306b\u95a2\u5fc3\u306e\u306a\u3044\u4eba\u3084<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=12747\" rel=\"noopener\" target=\"_blank\">\u30b9\u30d1\u30e0\u30c8\u30e9\u30c3\u30d7<\/a>\u304c\u5165\u308a\u8fbc\u3093\u3067\u3057\u307e\u3046\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30ea\u30b9\u30c8\u3092\u81ea\u7136\u306b\u5897\u3084\u3059\u305f\u3081\u306b\u3001\u6b21\u306e\u3088\u3046\u306a\u30aa\u30d7\u30c8\u30a4\u30f3\u6226\u7565\u3092\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<ul>\n<li><strong>Web\u30b5\u30a4\u30c8\u306b\u30e1\u30fc\u30eb\u8cfc\u8aad\u30d5\u30a9\u30fc\u30e0\u3092\u8a2d\u7f6e\u3059\u308b<\/strong><br \/>\n\t    \u30af\u30fc\u30dd\u30f3\u30b3\u30fc\u30c9\u3068\u5f15\u304d\u63db\u3048\u306b\u3057\u305f\u308a\u3001\u30d6\u30ed\u30b0\u3067\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3092\u8868\u793a\u3055\u305b\u305f\u308a\u3001\u30b5\u30a4\u30c8\u306e\u30d5\u30c3\u30bf\u306b\u542b\u3081\u305f\u308a\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><strong>\u5f79\u7acb\u3064\u8cc7\u6599\u3092\u4f5c\u6210\u3059\u308b<\/strong><br \/>\n\t    \u30a6\u30a7\u30d3\u30ca\u30fc\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u8cc7\u6599\u3001\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3001\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u306a\u3069\u306e\u300c\u30ea\u30fc\u30c9\u30de\u30b0\u30cd\u30c3\u30c8\u300d\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3067\u3001\u30ea\u30b9\u30c8\u3092\u81ea\u7136\u306b\u5897\u3084\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/li>\n<\/ul>\n<h3>4. \u5927\u307e\u304b\u306a\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u6c7a\u3081\u308b<\/h3>\n<p>\u5927\u307e\u304b\u306a<a href=\"https:\/\/sendgrid.com\/en-us\/blog\/email-marketing-strategy\" rel=\"noopener\" target=\"_blank\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565<\/a>\u3092\u6c7a\u3081\u308b\u524d\u306b\u3001\u4f01\u696d\u5168\u4f53\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u6a19\u3084\u30b9\u30c6\u30c3\u30d71\u3067\u8a2d\u5b9a\u3057\u305f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u76ee\u6a19\u3092\u518d\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u76ee\u6a19\u304c\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u304b\u306b\u3088\u3063\u3066\u3001\u3069\u306e\u7a2e\u985e\u306e\u30e1\u30fc\u30eb\u306b\u91cd\u70b9\u3092\u7f6e\u304f\u306e\u304c\u6700\u3082\u5408\u7406\u7684\u304b\u304c\u898b\u3048\u3066\u304d\u307e\u3059\uff08\u901a\u5e38\u306f\u3042\u3089\u3086\u308b\u7a2e\u985e\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u307e\u3059\u304c\u3001\u30e1\u30fc\u30eb\u3092\u30c1\u30e3\u30cd\u30eb\u3068\u3057\u3066\u4f7f\u3044\u59cb\u3081\u305f\u3070\u304b\u308a\u306e\u5834\u5408\u306f\u305d\u308c\u304c\u73fe\u5b9f\u7684\u3067\u306f\u306a\u3044\u3053\u3068\u3082\u3042\u308b\u306e\u3067\uff09\u3002<\/p>\n<p>\u5b9b\u5148\u30ea\u30b9\u30c8\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u76ee\u6a19\u306a\u306e\u3067\u3042\u308c\u3070\u3001\u60c5\u5831\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u542b\u3080\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306b\u6642\u9593\u3092\u304b\u3051\u308b\u3079\u304d\u3067\u3059\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5897\u3084\u3059\u3053\u3068\u304c\u76ee\u6a19\u306a\u306e\u3067\u3042\u308c\u3070\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u304c\u9069\u3057\u3066\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u7a2e\u985e\u3068\u3057\u3066\u306f\u3001\u4e00\u822c\u7684\u306b\u6b21\u306e\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u30a6\u30a7\u30eb\u30ab\u30e0\u30e1\u30fc\u30eb<\/strong>\uff1a\u65b0\u3057\u304f\u30ea\u30b9\u30c8\u306b\u52a0\u308f\u3063\u305f\u65b9\u5411\u3051\u306e\u6848\u5185\u30e1\u30fc\u30eb<\/li>\n<li><strong>\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb<\/strong>\uff1a\u5272\u5f15\u3084\u30bb\u30fc\u30eb\u60c5\u5831\u306a\u3069\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u76ee\u7684\u306e\u30e1\u30fc\u30eb<\/li>\n<li><strong>\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc<\/strong>\uff1a\u5f79\u7acb\u3064\u30d2\u30f3\u30c8\u3001\u8a18\u4e8b\u3001\u8cc7\u6599\u306a\u3069\u3001\u60c5\u5831\u63d0\u4f9b\u3092\u76ee\u7684\u3068\u3057\u305f\u30e1\u30fc\u30eb<\/li>\n<li><strong>\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8<\/strong>\uff1a\u3057\u3070\u3089\u304f\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u3066\u3044\u306a\u3044\u8cfc\u8aad\u8005\u306b\u5bfe\u3057\u3066\u3001\u518d\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u56f3\u308b\u30e1\u30fc\u30eb<\/li>\n<\/ul>\n<p>\u305d\u308c\u304b\u3089\u3001\u30c1\u30fc\u30e0\u306e\u5168\u4f53\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5143\u306b\u3001\u4e3b\u306a\u91cd\u70b9\u9818\u57df\u3084KPI\u306a\u3069\u3092\u7279\u5b9a\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3084\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u306e\u69cb\u7bc9\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u3042\u306a\u305f\u306e\u4f1a\u793e\u3067\u306f\u6bce\u5e743\u6708\u306b\u5927\u898f\u6a21\u306a\u30a4\u30d9\u30f3\u30c8\u3092\u958b\u50ac\u3057\u3066\u3044\u308b\u3068\u3057\u307e\u3059\u3002\u30a4\u30d9\u30f3\u30c8\u306b\u5148\u7acb\u3063\u3066\u62db\u5f85\u72b6\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u306e\u9001\u4fe1\u3092\u3059\u308b\u305f\u3081\u3001\u7b2c1\u56db\u534a\u671f\u306e\u4e3b\u8981\u30c6\u30fc\u30de\u306f\u305d\u306e\u30a4\u30d9\u30f3\u30c8\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u30a4\u30d9\u30f3\u30c8\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u30c7\u30fc\u30bf\u30ec\u30dd\u30fc\u30c8\u306e\u516c\u958b\u3084\u5b63\u7bc0\u306e\u30bb\u30fc\u30eb\u306b\u3064\u3044\u3066\u3082\u540c\u69d8\u3067\u3059\u30021\u5e74\u306e\u6b8b\u308a\u306e\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb\u611f\u3092\u62bc\u3055\u3048\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>5. \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30ab\u30ec\u30f3\u30c0\u30fc\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n<p>\u30b9\u30c6\u30c3\u30d74\u3067\u4f5c\u6210\u3057\u305f\u5927\u307e\u304b\u306a\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e88\u5b9a\u3092\u30ab\u30ec\u30f3\u30c0\u30fc\u306b\u66f8\u304d\u51fa\u3057\u307e\u3059\u3002\u30ab\u30ec\u30f3\u30c0\u30fc\u304c\u3042\u308c\u3070\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u9806\u8abf\u306b\u9032\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3057\u3001\u91cd\u8981\u306a\u65e5\u4ed8\u3092\u898b\u9003\u3057\u305f\u308a\u3001\u571f\u58c7\u5834\u3067\u614c\u3066\u305f\u308a\u3057\u306a\u304f\u3066\u3059\u307f\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u306f\u4eca\u3042\u308b\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304b\u3089\u59cb\u3081\u3066\u3001\u305d\u3053\u304b\u3089\u30ae\u30e3\u30c3\u30d7\u3092\u57cb\u3081\u3066\u3044\u304d\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u306e\u30e1\u30f3\u30d0\u30fc\u3068\u5354\u529b\u3057\u3066\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u9593\u3067\u9023\u643a\u3057\u3001\u60c5\u5831\u3092\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u5171\u6709\u3057\u307e\u3059\u3002<\/p>\n<h3>6. \u9b45\u529b\u7684\u306a\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3059\u308b<\/h3>\n<p>\u5b9f\u969b\u306b\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3059\u308b\u969b\u306b\u306f\u3001\u30e1\u30fc\u30eb\u306e\u69cb\u9020\u306b\u95a2\u3059\u308b\u3044\u304f\u3064\u304b\u306e\u91cd\u8981\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u9001\u4fe1\u8005\u540d<\/strong><br \/>\n\t    \u53d7\u4fe1\u30c8\u30ec\u30a4\u306b\u8868\u793a\u3055\u308c\u308b\u540d\u79f0\u3067\u3059\u3002\u30d6\u30e9\u30f3\u30c9\u540d\u306b\u3059\u308b\u3068\u8a8d\u8b58\u3055\u308c\u3084\u3059\u3044\u3067\u3059\u304c\u3001\u3088\u308a\u500b\u4eba\u7684\u306a\u5370\u8c61\u3092\u4e0e\u3048\u305f\u3044\u5834\u5408\u306f\u5f93\u696d\u54e1\u540d\u306b\u3059\u308b\u306e\u3082\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/li>\n<li><strong>\u4ef6\u540d<\/strong><br \/>\n\t    \u4ef6\u540d\u306f\u77ed\u304f\u3066\u8208\u5473\u3092\u305d\u305d\u308b\u3082\u306e\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u77ed\u3044\u307b\u3069\u958b\u5c01\u7387\u306f\u9ad8\u3044\u3053\u3068\u304c\u5206\u304b\u3063\u3066\u3044\u307e\u3059\u3002<\/li>\n<li><strong><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=9592\" rel=\"noopener\" target=\"_blank\">\u30d7\u30ec\u30d3\u30e5\u30fc\u30c6\u30ad\u30b9\u30c8<\/a><\/strong><br \/>\n\t    \u30d7\u30ec\u30d3\u30e5\u30fc\u30c6\u30ad\u30b9\u30c8\u306f\u7701\u7565\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\uff01\u3053\u306e\u8ffd\u52a0\u306e\u30b3\u30f3\u30c6\u30ad\u30b9\u30c8\u304c\u3001\u30e1\u30fc\u30eb\u3092\u958b\u304f\u304b\u3069\u3046\u304b\u306e\u5f8c\u62bc\u3057\u306b\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<li><strong>\u30e1\u30fc\u30eb\u306e\u30c7\u30b6\u30a4\u30f3<\/strong><br \/>\n\t    \u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\u30d7\u30ed\u30d0\u30a4\u30c0\u304c\u7528\u610f\u3057\u3066\u3044\u308b\u30c9\u30e9\u30c3\u30b0\uff06\u30c9\u30ed\u30c3\u30d7\u30c4\u30fc\u30eb\u3084\u30e1\u30fc\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u6d3b\u7528\u3059\u308b\u3068\u4fbf\u5229\u3067\u3059\u3002\u9577\u3044\u30c6\u30ad\u30b9\u30c8\u30d6\u30ed\u30c3\u30af\u306f\u907f\u3051\u3001\u7b87\u6761\u66f8\u304d\u3084\u753b\u50cf\u3067\u30c6\u30ad\u30b9\u30c8\u3092\u5206\u5272\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><strong>CTA\uff08Call To Action\uff09<\/strong><br \/>\n\t    CTA\u3068\u306f\u3001\u30e1\u30fc\u30eb\u3092\u958b\u3044\u305f\u5f8c\u306b\u5b9f\u884c\u3057\u3066\u3082\u3089\u3044\u305f\u3044\u30a2\u30af\u30b7\u30e7\u30f3\u3078\u306e\u8a98\u5c0e\u3067\u3059\u3002\u4f8b\u3048\u3070\u300c\u8a18\u4e8b\u3092\u8aad\u3080\u300d\u300c\u30a4\u30d9\u30f3\u30c8\u306b\u7533\u3057\u8fbc\u3080\u300d\u300c\u88fd\u54c1\u3092\u8cfc\u5165\u3059\u308b\u300d\u306a\u3069\u3067\u3059\u3002CTA\u306e\u6570\u306f\u3001\u30e1\u30fc\u30eb1\u901a\u3042\u305f\u308a1\u3064\u304b2\u3064\u306b\u7d5e\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n<\/ul>\n<h3>7. \u7d50\u679c\u3092\u78ba\u8a8d\u3057\u3066\u5206\u6790\u3059\u308b<\/h3>\n<p>\u6700\u5f8c\u306b\u3001\u6708\u672b\u3068\u56db\u534a\u671f\u306e\u7d42\u308f\u308a\u306b\u306f\u3001\u6642\u9593\u3092\u304b\u3051\u3066\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u7d50\u679c\u306e\u78ba\u8a8d\u3068\u5206\u6790\u3092\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u958b\u5c01\u7387\u3001\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6307\u6a19\u3092\u8abf\u3079\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u3088\u3046\u306a\u30c8\u30d4\u30c3\u30af\u304c\u53cd\u97ff\u3092\u547c\u3093\u3067\u3044\u308b\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5168\u4f53\u50be\u5411\u3082\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u8cfc\u8aad\u8005\u306f\u5897\u3048\u3066\u3044\u307e\u3059\u304b\uff1f\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u7387\u306f\u4e0a\u304c\u3063\u3066\u3044\u307e\u3059\u304b\uff1f<\/p>\n<p>\u305d\u3053\u304b\u3089\u5916\u308c\u5024\u3092\u8a73\u3057\u304f\u8abf\u3079\u307e\u3059\u3002\u30e1\u30fc\u30eb\u306e\u6210\u679c\u304c\u975e\u5e38\u306b\u826f\u304b\u3063\u305f\u6642\u306f\u3001\u3044\u3064\u3082\u3068\u4f55\u304c\u9055\u3063\u3066\u3044\u305f\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u60aa\u304b\u3063\u305f\u6642\u3001\u305d\u306e\u539f\u56e0\u306f\u4f55\u3060\u3063\u305f\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u3053\u3046\u3044\u3063\u305f\u5206\u6790\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u4eca\u5f8c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3069\u3046\u6700\u9069\u5316\u3057\u3066\u3044\u3051\u3070\u826f\u3044\u304b\u304c\u308f\u304b\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h3>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30e9\u30f3\u3092\u7acb\u3066\u3088\u3046<\/h3>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30e9\u30f3\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u696d\u52d9\u3092\u6574\u7406\u3057\u3001\u65bd\u7b56\u3068KPI\u3092\u7e4b\u3052\u3001\u3088\u308a\u826f\u3044\u7d50\u679c\u306b\u5c0e\u304d\u307e\u3059\u3002\u4eca\u3059\u3050\u76ee\u6a19\u306b\u5408\u3063\u305f\u30d7\u30e9\u30f3\u3092\u7acb\u3066\u307e\u3057\u3087\u3046\uff01<\/p>\n<p>Twilio SendGrid\u306f\u3001\u30e1\u30fc\u30eb\u30a4\u30f3\u30d5\u30e9\u306e\u6240\u6709\u304a\u3088\u3073\u7dad\u6301\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3084\u8907\u96d1\u3055\u3092\u56de\u907f\u3057\u3001\u304a\u5ba2\u69d8\u304c\u672c\u6765\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u96c6\u4e2d\u3067\u304d\u308b\u3088\u3046\u306b\u304a\u624b\u4f1d\u3044\u3057\u307e\u3059\u3002\u307e\u305f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u3082\u5099\u3048\u3066\u304a\u308a\u3001\u30e1\u30fc\u30eb\u3092\u624b\u8efd\u306b\u4f5c\u6210\u30fb\u9001\u4fe1\u3057\u3001\u914d\u4fe1\u7d50\u679c\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>SendGrid\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u3092\u3001\u305c\u3072<a href=\"https:\/\/sendgrid.kke.co.jp\/app?p=signup.index&#038;utm_source=sg&#038;utm_medium=web&#038;utm_campaign=blog\" rel=\"noopener\" target=\"_blank\">\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb<\/a>\u304b\u3089\u304a\u8a66\u3057\u304f\u3060\u3055\u3044\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u306e\u8a18\u4e8b\u306f Your 7-Step Email Marketing Plan \u306e\u6284\u8a33\u3067\u3059\u3002 \u3053\u306e\u8a18\u4e8b\u3092\u3054\u89a7\u306e\u7686\u69d8\u306f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3053\u308c\u304b\u3089\u59cb\u3081\u3088\u3046\u3068\u6c7a\u5fc3\u3055\u308c\u305f\u65b9\u304b\u3001\u3082\u3057\u304f\u306f\u3001\u3059\u3067\u306b\u30e1\u30fc\u30eb\u3092\u9001\u3063\u3066\u3044\u308b\u3051\u308c\u3069\u30e1\u30fc\u30eb\u30de <a class=\"read-more\" href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=18715\">&#8230;\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":2,"featured_media":18716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-18715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/18715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18715"}],"version-history":[{"count":6,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/18715\/revisions"}],"predecessor-version":[{"id":20502,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/18715\/revisions\/20502"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/media\/18716"}],"wp:attachment":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}