{"id":21425,"date":"2026-10-23T11:30:26","date_gmt":"2026-10-23T02:30:26","guid":{"rendered":"https:\/\/sendgrid.kke.co.jp\/blog\/?p=21425"},"modified":"2026-10-23T14:40:42","modified_gmt":"2026-10-23T05:40:42","slug":"%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%a7%e6%b3%a8%e7%9b%ae%e3%81%97%e3%81%9f%e3%81%8413%e3%81%aekpi","status":"publish","type":"post","link":"https:\/\/sendgrid.kke.co.jp\/blog\/?p=21425","title":{"rendered":"\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6ce8\u76ee\u3057\u305f\u304413\u306eKPI"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2026\/10\/20261023_blog.png\" alt=\"\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u6ce8\u76ee\u3057\u305f\u304413\u306eKPI\" width=\"100%\" class=\"aligncenter size-full wp-image-21426\" srcset=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2026\/10\/20261023_blog.png 1200w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2026\/10\/20261023_blog-300x185.png 300w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2026\/10\/20261023_blog-1024x630.png 1024w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2026\/10\/20261023_blog-768x472.png 768w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2026\/10\/20261023_blog-225x139.png 225w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<blockquote>\n<p>\u3053\u306e\u8a18\u4e8b\u306f <a href=\"https:\/\/www.twilio.com\/en-us\/blog\/insights\/13-email-marketing-kpis-to-watch-closely-in-2024\" target=\"_blank\">13 email marketing KPIs to watch closely in 2026<\/a> \u306e\u6284\u8a33\u3067\u3059\u3002<\/p>\n<\/blockquote>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001KPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u306f\u3068\u3066\u3082\u91cd\u8981\u3067\u3059\u304c\u3001\u3059\u3079\u3066\u306e\u6307\u6a19\u3092\u624b\u5f53\u305f\u308a\u6b21\u7b2c\u306b\u78ba\u8a8d\u3057\u7d9a\u3051\u308b\u306e\u306f\u73fe\u5b9f\u7684\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u60c5\u5831\u53ce\u96c6\u3084\u8abf\u67fb\u3092\u884c\u3063\u305f\u3046\u3048\u3067\u3001\u512a\u5148\u7684\u306b\u78ba\u8a8d\u3059\u3079\u304d\u6307\u6a19\u3092\u6c7a\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u73fe\u5728\u3001\u4e16\u754c\u3067\u306f1\u65e5\u306b3,330\u5104\u901a\u3082\u306e\u30e1\u30fc\u30eb\u304c\u9001\u4fe1\u3055\u308c\u3066\u304a\u308a\u3001\u4eca\u3084\u30e1\u30fc\u30eb\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3051\u308b\u6700\u3082\u5f37\u529b\u3067\u6709\u7528\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u306e\u4e00\u3064\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30011\u30c9\u30eb\u306e\u6295\u8cc7\u306b\u3064\u304d36\u30c9\u30eb\u3082\u306eROI\u3092\u3082\u305f\u3089\u3059<\/li>\n<li>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6bce\u5e74100\u5104\u30c9\u30eb\u306e\u53ce\u76ca\u3092\u751f\u307f\u51fa\u3059<\/li>\n<li>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3088\u308a\u3082\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u9ad8\u3044<\/li>\n<li>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u958b\u5c01\u7387\u306f\u5e74\u3005\u4e0a\u6607\u3057\u3066\u3044\u308b<\/li>\n<li>\u4f01\u696d\u306e\u7d0480%\u304c\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u4e00\u74b0\u3068\u3057\u3066\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u30e1\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b<\/li>\n<\/ul>\n<p><small>\u51fa\u5178\uff1a<a href=\"https:\/\/www.statista.com\/statistics\/804656\/email-roi-perception\/\" rel=\"noopener\" target=\"_blank\">Email marketing return on investment (ROI) in selected industries according to marketers worldwide as of June 2020 (in U.S. dollars)<\/a>\u3001<a href=\"https:\/\/www.statista.com\/topics\/1446\/e-mail-marketing\/#topicOverview\" rel=\"noopener\" target=\"_blank\">E-mail marketing worldwide &#8211; statistics &#038; facts<\/a><\/small><\/p>\n<p>\u4e0a\u8a18\u306e\u30c7\u30fc\u30bf\u304b\u3089\u308f\u304b\u308b\u3068\u304a\u308a\u3001<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=18280\" rel=\"noopener\" target=\"_blank\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u3092\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u30b3\u30b9\u30c8\u306e\u524a\u6e1b\u3084\u53ce\u76ca\u306e\u5897\u52a0\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002\u30e1\u30fc\u30eb\u306e\u5229\u7528\u62e1\u5927\u304c\u7d9a\u3044\u3066\u3044\u308b\u3053\u3068\u304b\u3089\u3001\u4eca\u5f8c\u3082\u3055\u3089\u306a\u308b\u6210\u679c\u304c\u671f\u5f85\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u5358\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u6210\u679c\u3092\u78ba\u8a8d\u3057\u3001\u6539\u5584\u306b\u3064\u306a\u3052\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<br \/>\n\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u3092\u6e2c\u308b\u3046\u3048\u3067\u62bc\u3055\u3048\u3066\u304a\u304d\u305f\u3044KPI\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308bKPI\u306e\u91cd\u8981\u6027<\/h3>\n<p>KPI\u3068\u306f\u3001\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u305f\u53d6\u308a\u7d44\u307f\u306e\u9032\u6357\u72b6\u6cc1\u3092\u5b9a\u91cf\u7684\u306b\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306e\u6307\u6a19\u3067\u3059\u3002\u7d44\u7e54\u3067\u306f\u3001\u90e8\u9580\u3084\u30c1\u30fc\u30e0\u3054\u3068\u306b\u72ec\u81ea\u306eKPI\u3092\u8a2d\u5b9a\u3057\u6d3b\u7528\u3059\u308b\u306e\u304c\u4e00\u822c\u7684\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3082\u4f8b\u5916\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u3053\u3067\u7528\u3044\u308b\u6307\u6a19\u3082\u3001<a href=\"https:\/\/www.twilio.com\/en-us\/blog\/insights\/difference-between-goals-objectives\" rel=\"noopener\" target=\"_blank\">\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3068\u5bc6\u63a5\u306b\u95a2\u9023\u3057\u3066\u3044\u308b<\/a>\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u306f\u3001KPI\u3068\u3057\u3066\u5229\u7528\u3067\u304d\u308b\u6307\u6a19\u304c\u6570\u767e\u7a2e\u985e\u3042\u308a\u307e\u3059\u3002\u5230\u9054\u7387\u3084\u958b\u5c01\u7387\u3068\u3044\u3063\u305f\u4e00\u822c\u7684\u306a\u6307\u6a19\u304b\u3089\u3001\u30d5\u30c3\u30bf\u30fc\u306eSNS\u30a2\u30a4\u30b3\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u30e6\u30fc\u30b6\u6570\u3068\u3044\u3063\u305f\u3001\u3042\u307e\u308a\u77e5\u3089\u308c\u3066\u3044\u306a\u3044\u6307\u6a19\u307e\u3067\u69d8\u3005\u3067\u3059\u3002\u305d\u308c\u3089\u306e\u4e2d\u304b\u3089\u3001\u76ee\u6a19\u9054\u6210\u306e\u305f\u3081\u306b\u306f\u3069\u308c\u304c\u6700\u3082\u91cd\u8981\u304b\u3092\u65e9\u3044\u6bb5\u968e\u3067\u898b\u6975\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u306f\u3001\u6b21\u306e\u3088\u3046\u306a\u5834\u9762\u3067\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<ul>\n<li><strong>\u52b9\u679c\u6e2c\u5b9a<\/strong>\uff1a<br \/>\u53d6\u308a\u7d44\u307f\u306e\u9032\u6357\u72b6\u6cc1\u3092\u628a\u63e1\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u30c1\u30fc\u30e0\u5168\u4f53\u3067\u5404\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3064\u3044\u3066\u306e\u5171\u901a\u8a8d\u8b58\u3092\u6301\u3061\u3001\u30c1\u30e3\u30f3\u30b9\u3084\u6210\u529f\u8981\u56e0\u304c\u3069\u3053\u306b\u3042\u308b\u306e\u304b\u5224\u65ad\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/li>\n<li><strong>\u77e5\u898b\u306e\u6d3b\u7528<\/strong>\uff1a<br \/>KPI\u304b\u3089\u5f97\u3089\u308c\u308b\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u60aa\u5f71\u97ff\u304c\u51fa\u308b\u524d\u306b\u5f31\u70b9\u3092\u898b\u3064\u3051\u3089\u308c\u307e\u3059\u3002\u540c\u69d8\u306b\u3001\u6210\u679c\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u304b\u3089\u5f97\u3089\u308c\u305f\u77e5\u898b\u3092\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5168\u4f53\u306b\u6d3b\u304b\u3059\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/li>\n<li><strong>\u6226\u7565\u306e\u6700\u9069\u5316<\/strong>\uff1a<br \/>\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30c7\u30fc\u30bf\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u78ba\u4fe1\u3092\u6301\u3063\u305f\u610f\u601d\u6c7a\u5b9a\u3092\u8fc5\u901f\u306b\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30c7\u30fc\u30bf\u306f\u3001\u73fe\u5728\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3060\u3051\u3067\u306a\u304f\u3001\u4eca\u5f8c\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3082\u6d3b\u304b\u305b\u307e\u3059\u3002<\/li>\n<\/ul>\n<p>KPI\u306b\u306f\u3001\u591a\u304f\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u5171\u901a\u3057\u3066\u5229\u7528\u3055\u308c\u308b\u3082\u306e\u3082\u3042\u308c\u3070\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3088\u3063\u3066\u4f7f\u3044\u5206\u3051\u308b\u3082\u306e\u3082\u3042\u308a\u307e\u3059\u3002\u91cd\u8981\u306a\u306e\u306f\u3001\u305d\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u76ee\u7684\u306b\u3042\u3063\u305f\u6307\u6a19\u304c\u304d\u3061\u3093\u3068\u63a1\u7528\u3055\u308c\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3067\u3059\u3002<\/p>\n<h3>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u304a\u3059\u3059\u3081\u306eKPI <\/h3>\n<p>\u3053\u3053\u304b\u3089\u306f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u7279\u306b\u91cd\u8981\u306a\u6307\u6a19\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002\u3053\u308c\u3089\u306e\u6307\u6a19\u3092\u30c1\u30a7\u30c3\u30af\u3059\u308c\u3070\u3001\u76ee\u6a19\u9054\u6210\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u3092\u5f97\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<h4>1. \u914d\u4fe1\u7387<\/h4>\n<p>\u305d\u3082\u305d\u3082\u30e1\u30fc\u30eb\u304c\u5b9b\u5148\u30b5\u30fc\u30d0\u306b\u5c4a\u304b\u306a\u3051\u308c\u3070\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u679c\u306f\u671f\u5f85\u3067\u304d\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u3001\u914d\u4fe1\u7387\u306f\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u914d\u4fe1\u7387\u3068\u306f\u3001<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=8893\" rel=\"noopener\" target=\"_blank\">\u5b9b\u5148\u30b5\u30fc\u30d0\u307e\u3067\u5c4a\u3044\u305f\u30e1\u30fc\u30eb<\/a>\u306e\u5272\u5408\u3092\u6307\u3057\u307e\u3059\u3002\u9ad8\u3044\u914d\u4fe1\u7387\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u306f\u3001<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=11941\" rel=\"noopener\" target=\"_blank\">\u5b9b\u5148\u30ea\u30b9\u30c8\u3092\u30af\u30ea\u30fc\u30f3\u306b\u4fdd\u3061<\/a>\u3001\u9ad8\u3044\u30ec\u30d4\u30e5\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u7dad\u6301\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h4>2. \u30d0\u30a6\u30f3\u30b9\u7387<\/h4>\n<p>\u5b9b\u5148\u30b5\u30fc\u30d0\u306b\u3088\u3063\u3066\u300c\u914d\u4fe1\u4e0d\u80fd\u300d\u3068\u5224\u65ad\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306e\u5272\u5408\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u767b\u9332\u30d5\u30a9\u30fc\u30e0\u3067\u8cfc\u8aad\u8005\u304c\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3092\u8aa4\u3063\u3066\u5165\u529b\u3057\u305f\u5834\u5408\u3001\u305d\u306e\u8cfc\u8aad\u8005\u306b\u30e1\u30fc\u30eb\u306f\u5c4a\u304b\u305a\u3001\u9001\u4fe1\u5143\u306b\u300c\u30d0\u30a6\u30f3\u30b9\u300d\u3068\u3057\u3066\u623b\u3063\u3066\u304d\u307e\u3059\u3002\u30d0\u30a6\u30f3\u30b9\u306e\u8a73\u7d30\u306b\u3064\u3044\u3066\u306f<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=17622\" rel=\"noopener\" target=\"_blank\">\u3053\u3061\u3089<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<h4>3. \u8ff7\u60d1\u30e1\u30fc\u30eb\u5831\u544a\u7387<\/h4>\n<p>\u53d7\u4fe1\u8005\u304c\u30e1\u30fc\u30eb\u3092\u300c\u8ff7\u60d1\u30e1\u30fc\u30eb\u300d\u3068\u3057\u3066\u5831\u544a\u3057\u305f\u5272\u5408\u3067\u3059\u3002\u8ff7\u60d1\u30e1\u30fc\u30eb\u5831\u544a\u7387\u304c\u9ad8\u304f\u306a\u308b\u3068\u3001\u9001\u4fe1\u8005\u306e<a href=\"https:\/\/support.sendgrid.kke.co.jp\/hc\/ja\/articles\/25050550861593\" rel=\"noopener\" target=\"_blank\">\u30ec\u30d4\u30e5\u30c6\u30fc\u30b7\u30e7\u30f3<\/a>\u304c\u4f4e\u4e0b\u3057\u3001\u4eca\u5f8c\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3082\u652f\u969c\u3092\u304d\u305f\u3059\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=19081\" rel=\"noopener\" target=\"_blank\">\u30c0\u30d6\u30eb\u30aa\u30d7\u30c8\u30a4\u30f3<\/a>\u3092\u63a1\u7528\u3057\u3001\u95a2\u9023\u6027\u3084\u54c1\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3057\u3066\u3001\u8ff7\u60d1\u30e1\u30fc\u30eb\u5831\u544a\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>4. \u958b\u5c01\u7387<\/h4>\n<p>\u5b9b\u5148\u306b\u5c4a\u3044\u305f\u30e1\u30fc\u30eb\u306e\u3046\u3061\u3001\u958b\u5c01\u3055\u308c\u305f\u30e1\u30fc\u30eb\u306e\u5272\u5408\u3067\u3059\u3002\u4ef6\u540d\u306e\u6709\u52b9\u6027\u3084\u3001\u8aad\u8005\u304c\u3069\u308c\u3060\u3051\u30e1\u30fc\u30eb\u306b\u8208\u5473\u3092\u6301\u3063\u305f\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>5. \u30af\u30ea\u30c3\u30af\u7387\uff08CTR\uff09<\/h4>\n<p>\u30e1\u30fc\u30eb\u672c\u6587\u306e\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u5272\u5408\u3067\u3059\u3002\u30af\u30ea\u30c3\u30af\u7387\u304c\u9ad8\u3044\u307b\u3069\u3001<a href=\"https:\/\/www.twilio.com\/en-us\/blog\/insights\/value-proposition-statements\" rel=\"noopener\" target=\"_blank\">\u30b5\u30fc\u30d3\u30b9\u306e\u4fa1\u5024<\/a>\u304c\u52b9\u679c\u7684\u306b\u4f1d\u308f\u3063\u3066\u3044\u308b\u3068\u5224\u65ad\u3067\u304d\u308b\u305f\u3081\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6210\u529f\u306b\u3068\u3063\u3066\u306f\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h4>6. \u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387<\/h4>\n<p>\u5546\u54c1\u306e\u8cfc\u5165\u3084\u30a4\u30d9\u30f3\u30c8\u3078\u306e\u767b\u9332\u306a\u3069\u3001\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u76ee\u7684\u306b\u6cbf\u3046\u884c\u52d5\u3092\u3068\u3063\u305f\u53d7\u4fe1\u8005\u306e\u5272\u5408\u3067\u3059\u3002\u3053\u306e\u6307\u6a19\u306b\u6ce8\u76ee\u3057\u306a\u304c\u3089\u3001\u69d8\u3005\u306a\u30c7\u30b6\u30a4\u30f3\u3084\u898b\u51fa\u3057\u3001CTA\u3092\u30c6\u30b9\u30c8\u3057\u3066\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u3064\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>7. 1\u30af\u30ea\u30c3\u30af\u3042\u305f\u308a\u306e\u53ce\u76ca<\/h4>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3068\u5bc6\u63a5\u306b\u95a2\u9023\u3059\u308b\u306e\u304c\u3001\u30af\u30ea\u30c3\u30af\u306b\u3088\u3063\u3066\u5f97\u3089\u308c\u308b\u53ce\u76ca\u3067\u3059\u3002\u53ce\u76ca\u3092\u5b9a\u91cf\u5316\u3059\u308b\u3068\u3001\u4e88\u7b97\u914d\u5206\u306e\u6c7a\u5b9a\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u53ce\u76ca\u4e88\u6e2c\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>8. \u914d\u4fe1\u505c\u6b62\u7387<\/h4>\n<p>\u7279\u5b9a\u306e\u30e1\u30fc\u30eb\u306e\u914d\u4fe1\u505c\u6b62\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u53d7\u4fe1\u8005\u306e\u5272\u5408\u3067\u3059\u3002\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u3001<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=8081\" rel=\"noopener\" target=\"_blank\">\u8aad\u8005\u306e\u597d\u307f\u306b\u5408\u308f\u305b\u305f\u914d\u4fe1\u30b9\u30b1\u30b8\u30e5\u30fc\u30eb<\/a>\u3092\u7d44\u3080\u3053\u3068\u3067\u3001\u3053\u306e\u5272\u5408\u3092\u6700\u5c0f\u9650\u306b\u6291\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<h4>9. \u8cfc\u8aad\u8005\u6570<\/h4>\n<p>\u8cfc\u8aad\u8005\u6570\u306f\u3001\u8aad\u8005\u306e\u898f\u6a21\u3092\u628a\u63e1\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4ed6\u306eKPI\u3092\u8a55\u4fa1\u3059\u308b\u969b\u306e\u91cd\u8981\u306a\u60c5\u5831\u306b\u3082\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4>10. \u8cfc\u8aad\u8005\u96e2\u8131\u7387<\/h4>\n<p>\u7279\u5b9a\u306e\u671f\u9593\u5185\u306b\u30e1\u30fc\u30eb\u306e\u8cfc\u8aad\u3092\u3084\u3081\u305f\u53d7\u4fe1\u8005\u306e\u5272\u5408\u3067\u3059\u3002\u3055\u307e\u3056\u307e\u306a\u30e1\u30fc\u30eb\u306e\u914d\u4fe1\u7d50\u679c\u3092\u8ffd\u8de1\u3057\u3001<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=21326\" rel=\"noopener\" target=\"_blank\">\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u6539\u5584\u65bd\u7b56<\/a>\u3092\u898b\u3064\u3051\u308b\u306e\u306b\u6709\u76ca\u306a\u60c5\u5831\u3067\u3059\u3002<\/p>\n<h4>11. \u30ea\u30b9\u30c8\u5185\u306e\u5b9b\u5148\u6570\u306e\u5897\u52a0\u7387<\/h4>\n<p>\u4eca\u5f8c\u306e\u6210\u9577\u3092\u898b\u636e\u3048\u308b\u3046\u3048\u3067\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u767b\u9332\u624b\u7d9a\u304d\u3092\u7c21\u5358\u306b\u3057\u305f\u308a\u3001\u8cfc\u8aad\u8005\u9650\u5b9a\u306e\u7279\u5178\u3092\u63d0\u4f9b\u3057\u305f\u308a\u3001\u4ed6\u306e\u30c1\u30e3\u30cd\u30eb\u3067\u767b\u9332\u3092\u4fc3\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u6210\u9577\u7387\u3092\u9ad8\u3081\u3089\u308c\u307e\u3059\u3002<\/p>\n<h4>12. \u8cfc\u8aad\u8005\u751f\u6daf\u4fa1\u5024<\/h4>\n<p>\u8cfc\u8aad\u3092\u7d99\u7d9a\u3057\u3066\u3044\u305f\u671f\u9593\u306b\u3001\u305d\u306e\u8cfc\u8aad\u8005\u304c\u3082\u305f\u3089\u3057\u305f\u7dcf\u53ce\u76ca\u3067\u3059\u3002\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u3088\u308a\u3082\u3001\u65e2\u5b58\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u3092\u7dad\u6301\u3059\u308b\u65b9\u304c\u52b9\u7387\u7684\u306b\u53ce\u76ca\u3092\u4e0a\u3052\u3089\u308c\u308b\u305f\u3081\u3001\u3053\u306e\u6307\u6a19\u3092\u9ad8\u3081\u308b\u3053\u3068\u3092\u76ee\u6307\u3057\u307e\u3057\u3087\u3046\u3002\u8cfc\u8aad\u8005\u751f\u6daf\u4fa1\u5024\u3092\u9ad8\u3081\u308b\u306b\u306f\u3001\u30dd\u30a4\u30f3\u30c8\u30d7\u30ed\u30b0\u30e9\u30e0\u306a\u3069\u3001\u9867\u5ba2\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u3092\u9ad8\u3081\u308b\u65bd\u7b56\u304c\u6709\u52b9\u3067\u3059\u3002<\/p>\n<h4>13. \u30ea\u30fc\u30c9\u7372\u5f97\u5358\u4fa1<\/h4>\n<p>\u30d3\u30b8\u30cd\u30b9\u3092\u5065\u5168\u306b\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u7dad\u6301\u3060\u3051\u3067\u306a\u304f\u3001\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3082\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3053\u306e\u6307\u6a19\u306f\u3001\u65b0\u898f\u306e\u898b\u8fbc\u307f\u5ba2\u30921\u4eba\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3092\u793a\u3057\u307e\u3059\u3002\u3053\u306e\u6307\u6a19\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u5b9b\u5148\u30ea\u30b9\u30c8\u3092\u6210\u9577\u3055\u305b\u308b\u65bd\u7b56\u306e\u3046\u3061\u3001\u3069\u306e\u53d6\u308a\u7d44\u307f\u304c\u6700\u3082\u9ad8\u3044ROI\u3092\u3082\u305f\u3089\u3059\u306e\u304b\u628a\u63e1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u6307\u6a19\u306f\u4e0a\u8a18\u304c\u3059\u3079\u3066\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001KPI\u3068\u3057\u3066\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u3053\u308c\u3089\u3092\u6d3b\u7528\u3057\u3066\u3001\u4eca\u5f8c\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u57fa\u76e4\u3092\u7bc9\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>SendGrid\u3067\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u3092\u7ba1\u7406\u3057\u3088\u3046<\/h3>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u3092\u7ba1\u7406\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u70b9\u306b\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002\u30c7\u30fc\u30bf\u3092\u6709\u52b9\u6d3b\u7528\u3057\u3001\u4eca\u5f8c\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u6700\u9069\u5316\u3067\u304d\u307e\u3059\u3002<\/p>\n<ul>\n<li>\u5177\u4f53\u7684\u3067\u6e2c\u5b9a\u3057\u3084\u3059\u3044\u76ee\u6a19\u3092\u8a2d\u5b9a\u3059\u308b<\/li>\n<li>\u76ee\u6a19\u9054\u6210\u306b\u5411\u3051\u3066\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u5f79\u5272\u3092\u6301\u3064KPI\u3092\u9078\u3076<\/li>\n<li>KPI\u306f\u5168\u90e8\u306712\u500b\u4ee5\u5185\u306b\u6291\u3048\u308b\uff08\u76ee\u6a19\u3054\u3068\u306b2\uff5e3\u500b\u306eKPI\u3092\u8a2d\u5b9a\u3059\u308b\uff09<\/li>\n<li>\u30c1\u30fc\u30e0\u3067KPI\u30c7\u30fc\u30bf\u3092\u5171\u6709\u3059\u308b\u4ed5\u7d44\u307f\u3092\u6574\u3048\u308b<\/li>\n<li>\u5f97\u3089\u308c\u305f\u77e5\u898b\u3092\u7d99\u7d9a\u7684\u306b\u53d6\u308a\u5165\u308c\u308b<\/li>\n<li>\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30e1\u30fc\u30eb\u306e\u91cd\u8981\u306a\u8981\u7d20\u3059\u3079\u3066\u3067<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=10071\" rel=\"noopener\" target=\"_blank\">A\/B\u30c6\u30b9\u30c8<\/a>\u3092\u5b9f\u65bd\u3059\u308b<\/li>\n<li>\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u3001\u76ee\u6a19\u3084KPI\u3092\u9069\u5b9c\u8abf\u6574\u3059\u308b<\/li>\n<\/ul>\n<p>KPI\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u30fb\u5206\u6790\u306b\u306f\u3001\u4ed5\u7d44\u307f\u304c\u5fc5\u8981\u3067\u3059\u3002\u304b\u3064\u3066\u306f\u624b\u4f5c\u696d\u3067\u884c\u308f\u308c\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u591a\u5927\u306a\u52b4\u529b\u304c\u304b\u304b\u308b\u3046\u3048\u3001\u4eba\u70ba\u7684\u306a\u30df\u30b9\u304c\u767a\u751f\u3059\u308b\u30ea\u30b9\u30af\u304c\u5e38\u306b\u3042\u308a\u307e\u3057\u305f\u3002\u3055\u3089\u306b\u3001\u5f97\u3089\u308c\u305f\u30c7\u30fc\u30bf\u306f\u5171\u6709\u3059\u308b\u306e\u304c\u96e3\u3057\u304f\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u624b\u6bb5\u3082\u30c1\u30fc\u30e0\u3054\u3068\u306b\u5927\u304d\u304f\u7570\u306a\u3063\u3066\u3044\u305f\u305f\u3081\u3001\u30c1\u30fc\u30e0\u9593\u306e\u9023\u643a\u304c\u3057\u3065\u3089\u3044\u72b6\u6cc1\u304c\u591a\u304f\u767a\u751f\u3057\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u5e78\u3044\u306a\u3053\u3068\u306b\u3001\u73fe\u5728\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u306f\u9762\u5012\u306a\u4f5c\u696d\u3092\u3059\u3079\u3066\u4ee3\u884c\u3057\u3066\u304f\u308c\u308b\u305f\u3081\u3001\u6226\u7565\u7acb\u6848\u306b\u96c6\u4e2d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u8cea\u306e\u9ad8\u3044\u30c7\u30fc\u30bf\u3068\u624b\u9593\u306e\u8efd\u6e1b\u304c\u3001\u30c1\u30fc\u30e0\u9593\u306e\u9023\u643a\u3068\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u9577\u3092\u5f8c\u62bc\u3057\u3057\u307e\u3059\u3002<\/p>\n<p>Twilio SendGrid\u306f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306eKPI\u3092\u6d3b\u7528\u3057\u3066\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u6a5f\u80fd\u3092\u591a\u6570\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002\u53d7\u4fe1\u8005\u306e\u597d\u307f\u306b\u5fdc\u3058\u305f\u914d\u4fe1\u8a2d\u5b9a\u3092\u7c21\u5358\u306b\u884c\u3048\u3066\u3001<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=1601\" rel=\"noopener\" target=\"_blank\">\u8ff7\u60d1\u30e1\u30fc\u30eb\u3092\u898f\u5236\u3059\u308b\u6cd5\u5f8b<\/a>\u306b\u3082\u5bfe\u5fdc\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u300197%\u3068\u3044\u3046\u696d\u754c\u6700\u9ad8\u6c34\u6e96\u306e\u5230\u9054\u7387\u3092\u5b9f\u73fe\u3057\u3066\u304a\u308a\u3001\u7af6\u5408\u4ed6\u793e\u306e\u591a\u304f\u304c\u516c\u8868\u3057\u3066\u3044\u308b85%\u3092\u5927\u304d\u304f\u4e0a\u56de\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>KPI\u3092\u76e3\u8996\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6210\u529f\u3078\u3068\u5c0e\u304f\u305f\u3081\u306e\u6a5f\u80fd\u3082\u5145\u5b9f\u3057\u3066\u3044\u307e\u3059\u3002<br \/>\n\u5b9f\u969b\u306b\u4f53\u9a13\u3057\u3066\u307f\u305f\u3044\u65b9\u306f\u3001\u4eca\u3059\u3050<a href=\"https:\/\/sendgrid.kke.co.jp\/app?p=signup.index\" rel=\"noopener\" target=\"_blank\">\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb<\/a>\u3092\u59cb\u3081\u307e\u3057\u3087\u3046\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u306e\u8a18\u4e8b\u306f 13 email marketing KPIs to watch closely in 2026 \u306e\u6284\u8a33\u3067\u3059\u3002 \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3044\u3066\u3001KPI\uff08\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3092\u76e3\u8996\u3059\u308b\u3053\u3068\u306f\u3068\u3066\u3082\u91cd\u8981\u3067\u3059\u304c\u3001\u3059\u3079\u3066 <a class=\"read-more\" href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=21425\">&#8230;\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":2,"featured_media":21426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-21425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/21425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21425"}],"version-history":[{"count":5,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/21425\/revisions"}],"predecessor-version":[{"id":21431,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/21425\/revisions\/21431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/media\/21426"}],"wp:attachment":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}