{"id":3956,"date":"2015-08-21T11:52:44","date_gmt":"2015-08-21T02:52:44","guid":{"rendered":"https:\/\/ec2-54-238-200-5.ap-northeast-1.compute.amazonaws.com\/blog\/?p=3956"},"modified":"2022-07-27T18:15:24","modified_gmt":"2022-07-27T09:15:24","slug":"%e3%83%a1%e3%83%bc%e3%83%ab%e3%81%ae%e5%86%8d%e9%80%81%e3%81%a7%e9%96%8b%e5%b0%81%e7%8e%87%e3%81%8c%e4%b8%8a%e3%81%8c%e3%82%8b%ef%bc%9f%e3%81%9d%e3%81%ae%e3%83%87%e3%83%a1%e3%83%aa%e3%83%83%e3%83%88","status":"publish","type":"post","link":"https:\/\/sendgrid.kke.co.jp\/blog\/?p=3956","title":{"rendered":"\u30e1\u30fc\u30eb\u306e\u518d\u9001\u3067\u958b\u5c01\u7387\u304c\u4e0a\u304c\u308b\uff1f\u305d\u306e\u30c7\u30e1\u30ea\u30c3\u30c8\u3068\u5bfe\u7b56"},"content":{"rendered":"<p style=\"margin-bottom: 0;\"><img decoding=\"async\" style=\"margin: 0;\" alt=\"\u30e1\u30fc\u30eb\u304c\u6e9c\u307e\u3063\u305f\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2015\/08\/10988720_s.jpg\" width=\"100%\" \/><\/p>\n<blockquote>\n<p>\u3053\u306e\u8a18\u4e8b\u306f <a href=\"https:\/\/sendgrid.com\/blog\/resending-email-good-idea-terrible-idea\/\" target=\"_blank\">Resending Email: Good Idea or Terrible Idea?<\/a> \u306e\u6284\u8a33\u3067\u3059\u3002<\/p>\n<\/blockquote>\n<div style=\"clear: both; width: auto; height: 40px;\"><\/div>\n<h4><strong>\u30e1\u30fc\u30eb\u518d\u9001\u306b\u3064\u3044\u3066\u306e\u8abf\u67fb\u7d50\u679c<\/strong><\/h4>\n<p>\u300c<a href=\"http:\/\/www.forbes.com\/sites\/nealtaparia\/2014\/09\/04\/a-simple-way-to-increase-your-email-reach-by-54-7-today\/\" target=\"_blank\">A Simple Way To Increase Your Email Reach By 54.7% Today<\/a>\u300d\u306e\u8abf\u67fb\u7d50\u679c\u306b\u3088\u308b\u3068\u3001\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u306a\u304b\u3063\u305f\u4eba\u306b\u307b\u307c\u540c\u3058\u30e1\u30fc\u30eb\u3092\u518d\u9001\u3059\u308b\u3053\u3068\u306b\u3088\u3063\u3066\u3001\u958b\u5c01\u8005\u7387\u304c53.2%\u4ee5\u4e0a\u5897\u52a0\u3057\u3001\u7d2f\u8a08\u306732.6%\u3068\u306a\u3063\u305f\u305d\u3046\u3067\u3059\u3002<br \/>\n\u8208\u5473\u6df1\u3044\u6570\u5024\u3067\u3059\u304c\u3001\u5148\u8d70\u3089\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002\u5168\u3066\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u540c\u3058\u6226\u7565\u3092\u53d6\u3063\u305f\u3089\u3069\u3046\u306a\u3063\u3066\u3057\u307e\u3046\u3067\u3057\u3087\u3046\u304b\uff1f<br \/>\n\u3059\u3067\u306b\u4e16\u754c\u4e2d\u306e\u30e1\u30fc\u30eb\u53d7\u4fe1\u30c8\u30ec\u30a4\u306f\u3071\u3093\u3071\u3093\u306b\u81a8\u308c\u3042\u304c\u3063\u3066\u3044\u3066\u3001<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=658#spam-trap\" target=\"_blank\">\u30b9\u30d1\u30e0\u30c8\u30e9\u30c3\u30d7<\/a>\u3082\u3069\u3093\u3069\u3093\u52b9\u7387\u7684\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u30e1\u30fc\u30eb\u306e\u518d\u9001\u306b\u3064\u3044\u3066\u306f\u672c\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0\u3067\u3088\u304f\u8003\u616e\u3057\u305f\u65b9\u304c\u3044\u3044\u3067\u3057\u3087\u3046\u3002<br \/>\n<!--more--><\/p>\n<div style=\"clear: both; width: auto; height: 40px;\"><\/div>\n<h4><strong>\u30e1\u30fc\u30eb\u518d\u9001\u3092\u7d9a\u3051\u308b\u3053\u3068\u306e\u30c7\u30e1\u30ea\u30c3\u30c8<\/strong><\/h4>\n<p>\u305f\u3068\u3048\u518d\u9001\u6642\u306e\u8cfc\u8aad\u89e3\u9664\u7387\u3092\u4f4e\u304f\u7dad\u6301\u3067\u304d\u305f\u3068\u3057\u3066\u3082\u3001\u8cfc\u8aad\u89e3\u9664\u8005\u306e\u7dcf\u6570\u306f\u5897\u3084\u3057\u3066\u3044\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u602a\u3057\u3044\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u540c\u69d8\u306b\u3001\u521d\u3081\u306e\u6570\u56de\u306f\u3046\u307e\u304f\u3044\u304f\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u305d\u308c\u3092\u7d9a\u3051\u3089\u308c\u308b\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\n\u307b\u307c\u540c\u3058\u30e1\u30fc\u30eb\u3092\u518d\u9001\u3059\u308b\u3053\u3068\u306b\u306f\u3001\u53d7\u4fe1\u8005\u306b\u30e1\u30fc\u30eb\u75b2\u308c\u3092\u5f15\u304d\u8d77\u3053\u3057\u305f\u308a\u3001\u30b9\u30d1\u30e0\u6271\u3044\u3055\u308c\u305f\u308a\u3001<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=658#blacklist\" target=\"_blank\">\u30d6\u30e9\u30c3\u30af\u30ea\u30b9\u30c8<\/a>\u5165\u308a\u3059\u308b\u30ea\u30b9\u30af\u304c\u4f34\u3044\u307e\u3059\u3002\u958b\u5c01\u3057\u306a\u304b\u3063\u305f\u4eba\u306b\u306e\u307f\u518d\u9001\u3057\u3066\u3044\u308b\u306e\u3060\u3068\u3057\u3066\u3082\u3001\u53d7\u4fe1\u8005\u306f\u521d\u3081\u306e\u30e1\u30fc\u30eb\u3092\u610f\u56f3\u7684\u306b\u6368\u3066\u305f\u306e\u304b\u3082\u3057\u308c\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n<div style=\"clear: both; width: auto; height: 40px;\"><\/div>\n<h4><strong>\u30e1\u30fc\u30eb\u518d\u9001\u306b\u3088\u308b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u4f4e\u4e0b<\/strong><\/h4>\n<p>\u7d39\u4ecb\u3057\u305f\u8a18\u4e8b\u3067\u306f\u3001\u30e1\u30fc\u30eb\u306e\u30bf\u30a4\u30c8\u30eb\u3001\u914d\u7f6e\u3001\u30dc\u30bf\u30f3\u306e\u8272\u306a\u3069\u3092\u5c11\u3057\u3060\u3051\u5909\u66f4\u3057\u3066\u518d\u9001\u3059\u308b\u3053\u3068\u3092\u52e7\u3081\u3066\u3044\u307e\u3059\u3002\u3057\u304b\u3057\u3001\u3082\u3057\u53d7\u4fe1\u8005\u304c1\u901a\u76ee\u3067\u30e1\u30fc\u30eb\u3092\u6368\u3066\u3066\u3044\u305f\u5834\u5408\u3001\u4e8c\u5ea6\u8aad\u307e\u3055\u308c\u3066\u6012\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u3075\u305f\u305f\u3073\u6368\u3066\u3089\u308c\u308b\u3069\u3053\u308d\u304b\u8cfc\u8aad\u89e3\u9664\u3055\u308c\u3066\u3057\u307e\u3046\u53ef\u80fd\u6027\u3082\u3042\u308a\u307e\u3059\u3002<br \/>\n\u7d39\u4ecb\u3057\u305f\u8a18\u4e8b\u3067\u6700\u3082\u8208\u5473\u6df1\u3044\u7d50\u679c\u306f\u3001\u518d\u9001\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u3068\u30af\u30ea\u30c3\u30af\u7387\u306b\u3064\u3044\u3066\u3067\u3059\u3002<\/p>\n<blockquote cite=\"http:\/\/www.forbes.com\/sites\/nealtaparia\/2014\/09\/04\/a-simple-way-to-increase-your-email-reach-by-54-7-today\/\"><p>\nThe follow up email never performs as strong as the first. Analyzing a few sample email campaigns, we\u2019ve seen a 44% drop in open rate, and 46% drop in click-through rate on the second email. This is likely because the follow up group represents more of your inactive readers.\n<\/p><\/blockquote>\n<p style=\"border-left: 4px solid #666666; padding: 10px 10px 10px 20px; margin-bottom: 40px;\">\u518d\u9001\u30e1\u30fc\u30eb\u306f\u30011\u901a\u76ee\u3068\u540c\u3058\u3088\u3046\u306b\u306f\u3044\u304d\u307e\u305b\u3093\u3002\u3044\u304f\u3064\u304b\u306e\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u30b5\u30f3\u30d7\u30ea\u30f3\u30b0\u3057\u305f\u3068\u3053\u308d\u3001\u518d\u9001\u6642\u306e\u958b\u5c01\u7387\u306f44%\u4f4e\u4e0b\u3001\u30af\u30ea\u30c3\u30af\u7387\u306f46%\u4f4e\u4e0b\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u3064\u307e\u308a1\u901a\u76ee\u3092\u958b\u5c01\u3057\u306a\u304b\u3063\u305f\u305f\u3081\u518d\u9001\u5bfe\u8c61\u3068\u306a\u3063\u305f\u4eba\u3005\u306f\u3001\u30a2\u30af\u30c6\u30a3\u30d6\u3067\u306a\u3044\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u958b\u5c01\u7387\u3068\u30af\u30ea\u30c3\u30af\u7387\u306e\u5927\u5e45\u306a\u4f4e\u4e0b\u306f\u3001\u5230\u9054\u7387\u306b\u9577\u3089\u304f\u60aa\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=658#engagement\" target=\"_blank\">\u30a8\u30f3\u30b2\u30fc\u30b8<\/a>\u3057\u306a\u3044\u30e1\u30fc\u30eb\u3092\u9001\u308a\u3064\u3065\u3051\u3066\u3044\u308b\u3068<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=658#isp\" target=\"_blank\">ISP<\/a>\u3084ESP\uff08\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\u4e8b\u696d\u8005\uff09\u304c\u5224\u65ad\u3057\u305f\u5834\u5408\u3001<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=658#reputation\" target=\"_blank\">\u30ec\u30d4\u30e5\u30c6\u30fc\u30b7\u30e7\u30f3<\/a>\u306f\u4e0b\u304c\u3063\u3066\u3057\u307e\u3046\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u305d\u306e\u3088\u3046\u306a\u30ea\u30b9\u30af\u3092\u5192\u3059\u3053\u3068\u306f\u8ce2\u660e\u306a\u5224\u65ad\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<div style=\"clear: both; width: auto; height: 40px;\"><\/div>\n<h4><strong>\u30e1\u30fc\u30eb\u518d\u9001\u306b\u4ee3\u308f\u308b\u65b9\u6cd5<\/strong><\/h4>\n<p>\u9001\u4fe1\u983b\u5ea6\u3092\u5897\u3084\u3059\u3053\u3068\u3067\u53d7\u4fe1\u8005\u306e\u76ee\u306b\u7559\u3081\u3055\u305b\u3088\u3046\u3068\u3059\u308b\u3088\u308a\u3082\u3001\u30e1\u30fc\u30eb\u306e\u9001\u4fe1\u6642\u523b\u3092\u6539\u5584\u3059\u308b\u3053\u3068\u3067\u5230\u9054\u7387\u3092\u4e0a\u3052\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<br \/>\n\u518d\u9001\u30e1\u30fc\u30eb\u306f\u30ea\u30de\u30a4\u30f3\u30c0\u3068\u3057\u3066\u6a5f\u80fd\u3059\u308b\u3068\u3044\u3046\u4e3b\u5f35\u306f\u3042\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u306a\u3089\u3070\u521d\u3081\u304b\u3089\u53d7\u4fe1\u8005\u306b\u8aad\u307e\u308c\u308b\u3067\u3042\u308d\u3046\u6642\u9593\u306b\u9001\u308c\u3070\u3044\u3044\u306e\u3067\u3059\u3002\u305d\u3046\u3059\u308c\u3070\u3001\u518d\u9001\u3057\u3066\u30e1\u30fc\u30eb\u304c\u91cd\u8907\u3057\u3066\u3044\u308b\u3068\u5224\u5b9a\u3055\u308c\u308b\u30ea\u30b9\u30af\u3082\u306a\u304f\u306a\u308a\u307e\u3059\u3002<br \/>\n\u9867\u5ba2\u306b\u6bce\u65e5\u30e1\u30fc\u30eb\u3092\u9001\u3063\u3066\u3044\u308b\u4f1a\u793e\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u308c\u306f24\u6642\u9593\u4ee5\u5185\u306b\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3084\u30af\u30ea\u30c3\u30af\u3057\u305f\u76f8\u624b\u306b\u306e\u307f\u9001\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002\u53d7\u4fe1\u30c8\u30ec\u30a4\u3092\u6ea2\u308c\u3055\u305b\u306a\u3044\u3088\u3046\u306b\u6c17\u3092\u4f7f\u3046\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u307e\u3063\u305f\u304f\u30a8\u30f3\u30b2\u30fc\u30b8\u3057\u306a\u3044\u53d7\u4fe1\u8005\u306b\u306f\u3001\u3057\u3070\u3089\u304f\u4f11\u606f\u671f\u9593\u3092\u3082\u3046\u3051\u305f\u306e\u3061\u306b\u3001\u6709\u76ca\u306a\u30e1\u30fc\u30eb\u3067\u30d5\u30a9\u30ed\u30fc\u3059\u308b\u3053\u3068\u304c\u826f\u3044\u6226\u7565\u3068\u306a\u308b\u3067\u3057\u3087\u3046\u3002<br \/>\n\u518d\u9001\u306b\u3088\u3063\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u6570\u3092\u5897\u3084\u305d\u3046\u3068\u3059\u308b\u3088\u308a\u3082\u3001\u6b21\u306e\u3088\u3046\u306a\u624b\u6cd5\u3092\u53d6\u3063\u305f\u65b9\u304c\u3001\u3088\u3063\u307d\u3069\u502b\u7406\u7684\u304b\u3064\u52b9\u679c\u7684\u3067\u3001\u3055\u3089\u306b\u306f\u4f4e\u30ea\u30b9\u30af\u3067\u3059\u3002<\/p>\n<ul style=\"background-image: none; list-style-type: disc; margin-left: 20px;\">\n<li style=\"background-image: none;\">\u8aad\u307e\u308c\u3084\u3059\u3044\u6642\u9593\u3092\u5206\u6790\u3059\u308b\u3002<\/li>\n<li style=\"background-image: none;\">\u30e1\u30fc\u30eb\u306e\u30ab\u30c6\u30b4\u30ea\u3084\u983b\u5ea6\u3092\u30aa\u30d7\u30c8\u30a4\u30f3\u6642\u306b\u78ba\u8a8d\u3059\u308b\u3002<\/li>\n<li style=\"background-image: none;\">\u30e1\u30fc\u30eb\u306e\u30ab\u30c6\u30b4\u30ea\u3084\u983b\u5ea6\u3092\u53d7\u4fe1\u8005\u304c\u5909\u66f4\u3067\u304d\u308b\u8a2d\u5b9a\u753b\u9762\u3092\u7528\u610f\u3059\u308b\u3002<\/li>\n<\/ul>\n<p>\u305d\u3057\u3066\u3001\u3044\u3064\u3082\u901a\u308a\u30e1\u30fc\u30eb\u306e\u9001\u4fe1\u6642\u523b\u3084\u30bf\u30a4\u30c8\u30eb\u306a\u3069\u306e\u8af8\u3005\u306b\u3064\u3044\u3066\u8a66\u884c\u932f\u8aa4\u3057\u306a\u304c\u3089\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u3092\u52b9\u7387\u3088\u304f\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<div style=\"clear: both; width: auto; height: 40px;\"><\/div>\n<h4><strong>\u95a2\u9023\u8a18\u4e8b<\/strong><\/h4>\n<ul style=\"background-image: none; list-style-type: disc; margin-left: 20px;\">\n<li style=\"background-image: none;\"><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=11357\" target=\"_blank\">\u30d6\u30e9\u30c3\u30af\u30ea\u30b9\u30c8\u306e\u57fa\u790e\u77e5\u8b58\u3068\u5bfe\u51e6\u6cd5<\/a><\/li>\n<li style=\"background-image: none;\"><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=894\" target=\"_blank\">\u914d\u4fe1\u5230\u9054\u6027\u3092\u4e0a\u3052\u308b \u201c\u30d1\u30fc\u30df\u30c3\u30b7\u30e7\u30f3\u30ea\u30de\u30a4\u30f3\u30c0\u30fc\u201d<\/a><\/li>\n<li style=\"background-image: none;\"><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=2671\" target=\"_blank\">\u5584\u826f\u306a\u9001\u4fe1\u8005\u306b\u306a\u308b\u305f\u3081\u306b\u6c17\u3092\u3064\u3051\u308b\u3079\u304d\u3053\u3068<\/a><\/li>\n<li style=\"background-image: none;\"><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=2847\" target=\"_blank\">\u30ec\u30d4\u30e5\u30c6\u30fc\u30b7\u30e7\u30f3\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0\u306b\u3064\u3044\u3066<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u306e\u8a18\u4e8b\u306f Resending Email: Good Idea or Terrible Idea? \u306e\u6284\u8a33\u3067\u3059\u3002 \u30e1\u30fc\u30eb\u518d\u9001\u306b\u3064\u3044\u3066\u306e\u8abf\u67fb\u7d50\u679c \u300cA Simple Way To Increase Your Email  <a class=\"read-more\" href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=3956\">&#8230;\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":2,"featured_media":6384,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-3956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3956"}],"version-history":[{"count":3,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3956\/revisions"}],"predecessor-version":[{"id":15659,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3956\/revisions\/15659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/media\/6384"}],"wp:attachment":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}