{"id":4462,"date":"2015-12-01T12:28:13","date_gmt":"2015-12-01T03:28:13","guid":{"rendered":"https:\/\/ec2-54-238-200-5.ap-northeast-1.compute.amazonaws.com\/blog\/?p=4462"},"modified":"2019-03-27T17:10:51","modified_gmt":"2019-03-27T08:10:51","slug":"%e3%83%a1%e3%83%bc%e3%83%ab%e9%80%81%e4%bf%a1%e5%89%8d%e3%81%ab%e3%83%81%e3%82%a7%e3%83%83%e3%82%af%e3%81%99%e3%81%b9%e3%81%8d5%e3%81%a4%e3%81%ae%e6%a0%a1%e6%ad%a3%e3%83%9d%e3%82%a4%e3%83%b3%e3%83%88","status":"publish","type":"post","link":"https:\/\/sendgrid.kke.co.jp\/blog\/?p=4462","title":{"rendered":"\u30e1\u30fc\u30eb\u9001\u4fe1\u524d\u306b\u30c1\u30a7\u30c3\u30af\u3059\u3079\u304d5\u3064\u306e\u6821\u6b63\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"<p style=\"margin-bottom: 0;\"><img decoding=\"async\" class=\"size-full wp-image-4465\" style=\"margin: auto; background-color:#FFFFFF;\" alt=\"\u30e1\u30fc\u30eb\u9001\u4fe1\u524d\u306b\u30c1\u30a7\u30c3\u30af\u3059\u3079\u304d5\u3064\u306e\u6821\u6b63\u30dd\u30a4\u30f3\u30c8\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2015\/12\/47092286_s.jpg\" width=\"100%\" srcset=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2015\/12\/47092286_s.jpg 450w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2015\/12\/47092286_s-225x150.jpg 225w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2015\/12\/47092286_s-300x200.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<blockquote>\n<p>\u3053\u306e\u8a18\u4e8b\u306f <a href=\"https:\/\/sendgrid.com\/blog\/5-rules-writing-polished-email-marketing-copy\/\" target=\"_blank\">5 Rules for Writing Polished Email Marketing Copy<\/a> \u306e\u6284\u8a33\u3067\u3059\u3002<\/p>\n<\/blockquote>\n<p>\u30e1\u30fc\u30eb\u306e\u6587\u7ae0\u3092\u6821\u6b63\u3059\u308b\u969b\u306b\u306f\u62bc\u3055\u3048\u308b\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u8aa4\u5b57\u8131\u5b57\u3084\u53e5\u8aad\u70b9\u306e\u30df\u30b9\u306f\u3088\u304f\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u308c\u4ee5\u5916\u3067\u3082\u3001\u30b9\u30bf\u30a4\u30eb\u306e\u3061\u3087\u3063\u3068\u3057\u305f\u554f\u984c\uff08\u4e0d\u7d71\u4e00\u6027\u3084\u8aad\u307f\u306b\u304f\u3055\u306a\u3069\uff09\u304c\u983b\u7e41\u306b\u898b\u3089\u308c\u307e\u3059\u3002\u305d\u3053\u3067\u4eca\u56de\u306f\u3001\u305f\u304f\u3055\u3093\u3042\u308b\u30dd\u30a4\u30f3\u30c8\u306e\u4e2d\u304b\u3089\u91cd\u8981\u306a\u3082\u306e\u30925\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u300c\u9001\u4fe1\u300d\u30dc\u30bf\u30f3\u3092\u62bc\u3059\u524d\u306b\u3053\u308c\u3089\u3092\u898b\u3064\u3051\u3001\u5bfe\u5fdc\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><!--more--><\/p>\n<div style=\"clear: both; width: auto; height: 40px;\"><\/div>\n<h4><strong>1. \u5358\u8a9e\u306e\u8868\u8a18\u304c\u7d71\u4e00\u3055\u308c\u3066\u3044\u306a\u3044<\/strong><\/h4>\n<p>\u8868\u8a18\u304c\u7d71\u4e00\u3055\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u3068\u3057\u3066\u3082\u6587\u7ae0\u306e\u610f\u5473\u306f\u901a\u308b\u306e\u3067\u3001\u3053\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u898b\u843d\u3068\u3055\u308c\u304c\u3061\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u4e00\u8cab\u6027\u304c\u306a\u3044\u3068\u3001\u304d\u3061\u3093\u3068\u3057\u3066\u3044\u306a\u3044\u3001\u3044\u3044\u52a0\u6e1b\u3060\u3001\u3068\u3044\u3046\u5370\u8c61\u3092\u6301\u305f\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u8868\u8a18\u3092\u7d71\u4e00\u3057\u3066\u30e1\u30fc\u30eb\u5168\u4f53\u306b\u4e00\u8cab\u6027\u3092\u6301\u305f\u305b\u308b\u3053\u3068\u306f\u5927\u5207\u3067\u3059\u3002\u5358\u8a9e\u3092\u3069\u306e\u3088\u3046\u306b\u8868\u8a18\u3059\u308b\u306e\u304b\u3092\u5b9a\u7fa9\u3057\u3001\u305d\u308c\u306b\u5247\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n<p style=\"margin-bottom:12px;\">\uff1c\u3088\u304f\u3042\u308b\u4e0d\u7d71\u4e00\u306e\u4f8b\uff1e<\/p>\n<ul style=\"background-image:none;list-style-type:disc;margin-left:20px;margin-bottom:10px\">\n<li style=\"background-image:none;\">\u30e1\u30fc\u30eb\u3001E\u30e1\u30fc\u30eb<\/li>\n<li style=\"background-image:none;\">\u6f2b\u753b\u3001\u307e\u3093\u304c\u3001\u30de\u30f3\u30ac<\/li>\n<\/ul>\n<div style=\"clear: both; width: auto; height: 40px;\"><\/div>\n<h4><strong>2. \u6bb5\u843d\u306e\u9577\u3055\u304c\u30d0\u30e9\u30d0\u30e9<\/strong><\/h4>\n<p>\u30e1\u30fc\u30eb\u306f\u3001\u3067\u304d\u308b\u3060\u3051\u8aad\u307f\u3084\u3059\u304f\u3059\u308b\u3088\u3046\u52aa\u3081\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u305d\u306e\u4e2d\u3067\u3082\u6bb5\u843d\u306e\u9577\u3055\u306f\u8aad\u307f\u3084\u3059\u3055\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u306e\u3067\u3001\u6975\u7aef\u306b\u9577\u3055\u306e\u7570\u306a\u308b\u6bb5\u843d\u306f\u4f5c\u3089\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u305f\u3060\u3057\u3001\u610f\u56f3\u7684\u306b\u5f37\u8abf\u3059\u308b\u5834\u5408\u306a\u3069\u306f\u4f8b\u5916\u3067\u3059\u3002\uff08\u4f8b\uff1a\u91cd\u8981\u306a\u3053\u3068\u3092\u76ee\u7acb\u305f\u305b\u308b\u305f\u3081\u306b\u3001\u305d\u306e\u6bb5\u843d\u3092\u6975\u7aef\u306b\u77ed\u304f\uff081\u884c\u307b\u3069\u306b\uff09\u3059\u308b\uff09<br \/>\n\u9069\u5ea6\u306a\u9577\u3055\u306b\u306a\u308b\u3088\u3046\u3001\u6bb5\u843d\u5206\u3051\u3068\u7b87\u6761\u66f8\u304d\u3092\u3046\u307e\u304f\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div style=\"clear: both; width: auto; height: 40px;\"><\/div>\n<h4><strong>3. \u592a\u5b57\u306e\u591a\u7528<\/strong><\/h4>\n<p>\u30de\u30fc\u30b1\u30bf\u30fc\u3084\u30e9\u30a4\u30bf\u30fc\u306f\u8aad\u8005\u306e\u6ce8\u76ee\u3092\u8981\u70b9\u306b\u96c6\u3081\u305f\u3044\u3068\u8003\u3048\u308b\u3082\u306e\u3067\u3059\u304c\u3001\u592a\u5b57\u3067\u5f37\u8abf\u3059\u308b\u306e\u306f\u6700\u3082\u91cd\u8981\u306a\u5358\u8a9e\u3082\u3057\u304f\u306f\u6587\u7ae0\u306e1\u7b87\u6240\u306e\u307f\u306b\u3057\u307e\u3057\u3087\u3046\uff08\u6587\u7ae0\u304c\u9577\u3051\u308c\u30702\u7b87\u6240\u3067\u3082\u69cb\u3044\u307e\u305b\u3093\uff09\u30021\u3064\u306e\u6587\u7ae0\u3054\u3068\u306b\u592a\u5b57\u3092\u4f7f\u7528\u3059\u308b\u3088\u3046\u306a\u65b9\u6cd5\u3067\u306f\u3001\u8981\u70b9\u304c\u307c\u3084\u3051\u3066\u8aad\u8005\u306e\u6ce8\u76ee\u306f\u672c\u7b4b\u304b\u3089\u9038\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u3053\u306e\u3088\u3046\u306b<strong>\u592a\u5b57\u3092\u591a\u7528<\/strong>\u3059\u308b\u3068\u8aad\u8005\u306f<strong>\u300c\u5927\u58f0\u3067\u308f\u3081\u304b\u308c\u3066\u3044\u308b\u300d<\/strong>\u3088\u3046\u306b\u3082\u611f\u3058\u307e\u3059\u3002<strong>\u8ab0\u3082\u308f\u3081\u304b\u308c\u305f\u304f\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/strong><br \/>\n\uff08\u82f1\u8a9e\u8868\u8a18\u306b\u304a\u3044\u3066\u5168\u3066\u3092\u5927\u6587\u5b57\u306b\u3059\u308b\u3053\u3068\u3082\u540c\u69d8\u3067\u3059\u3002NO ONE WANTS TO BE YELLED OUT.\uff09<\/p>\n<div style=\"clear: both; width: auto; height: 40px;\"><\/div>\n<h4><strong>4. \u7e70\u308a\u8fd4\u3057\u306e\u3057\u3059\u304e<\/strong><\/h4>\n<p>\u65b0\u6a5f\u80fd\u306e\u7d39\u4ecb\u3084\u30bb\u30fc\u30eb\u306e\u6848\u5185\u3001\u3055\u3089\u306b\u306f\u5358\u306a\u308b\u624b\u7d9a\u304d\u306e\u30e1\u30fc\u30eb\u3067\u3082\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u3084\u30e9\u30a4\u30bf\u30fc\u306f\u5927\u3005\u7684\u306b\u4f1d\u3048\u3066\u3057\u307e\u3044\u304c\u3061\u3067\u3001\u5927\u3052\u3055\u3059\u304e\u308b\u8868\u73fe\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002\u540c\u3058\u5185\u5bb9\u3092\u7e70\u308a\u8fd4\u3057\u8a18\u8f09\u3059\u308b\u3053\u3068\u306f\u6709\u5bb3\u7121\u76ca\u3067\u3059\u3002\uff08\u4f8b\uff1a\u30a4\u30d9\u30f3\u30c8\u3092\u5ba3\u4f1d\u3059\u308b\u5834\u5408\u3001\u958b\u50ac\u65e5\u6642\u3092\u30bf\u30a4\u30c8\u30eb\u3084\u30d8\u30c3\u30c0\u30fc\u306e\u753b\u50cf\u3001\u30dc\u30c7\u30a3\u306e\u6587\u7ae0\u3001CTA\u3001\u3055\u3089\u306b\u306f\u5f8c\u66f8\u304d\u306b\u307e\u3067\u8a18\u8f09\u3059\u308b\uff09<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u7e70\u308a\u8fd4\u3059\u3053\u3068\u3067\u8aad\u8005\u306e\u52a9\u3051\u3068\u306a\u308b\u3082\u306e\u306f\u826f\u3044\u306e\u3067\u3059\u304c\u3001\u6ce8\u610f\u304c\u305d\u308c\u3066\u3057\u307e\u3046\u3088\u3046\u306a\u3082\u306e\u306f\u907f\u3051\u307e\u3057\u3087\u3046\u3002\u8981\u70b9\u3092\u7406\u89e3\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u7e70\u308a\u8fd4\u3057\u8a18\u8f09\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u610f\u56f3\u7684\u306b2\u7b87\u6240\u3092\u9078\u3093\u3067\u6b8b\u3057\u3001\u305d\u308c\u4ee5\u5916\u306f\u524a\u9664\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div style=\"clear: both; width: auto; height: 40px;\"><\/div>\n<h4><strong>5. \u6821\u6b63\u3092\u8ab0\u306b\u3082\u4f9d\u983c\u3057\u306a\u3044<\/strong><\/h4>\n<p>\u540c\u50da\u306b\u30e1\u30fc\u30eb\u306e\u6821\u6b63\u3092\u4f9d\u983c\u3057\u307e\u3057\u3087\u3046\u3002\u6587\u7ae0\u4f5c\u6210\u306b\u6163\u308c\u3066\u3044\u308b\u4eba\u3067\u3042\u3063\u3066\u3082\u3001\u4e0a\u8a18\u306b\u3042\u3052\u305f\u3088\u3046\u306a\u30b9\u30bf\u30a4\u30eb\u306e\u554f\u984c\u306f\u898b\u843d\u3068\u3057\u304c\u3061\u3067\u3059\u3002\u3082\u3057\u6821\u6b63\u3059\u308b\u4eba\uff08\u30ec\u30d3\u30e5\u30a2\u30fc\uff09\u304c\u3044\u306a\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u6d17\u7df4\u3055\u308c\u305f\u30e1\u30fc\u30eb\u4f5c\u6210\u306e\u305f\u3081\u306b\u8aa4\u5b57\u8131\u5b57\u3084\u6587\u6cd5\u30df\u30b9\u3092\u6821\u6b63\u3057\u3066\u304f\u308c\u308b\u4eba\u6750\u3092\u78ba\u4fdd\u3059\u308b\u52aa\u529b\u3092\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001\u30b7\u30f3\u30d7\u30eb\u3067\u3042\u308b\u3053\u3068\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u666e\u6bb5\u79c1\u305f\u3061\u304c\u8a71\u3057\u3066\u3044\u308b\u5185\u5bb9\u306f\u8a00\u8449\u3092\u534a\u5206\u306b\u6e1b\u3089\u3057\u3066\u3082\u8aac\u660e\u3067\u304d\u307e\u3059\u3057\u3001\u7279\u306b\u30de\u30fc\u30b1\u30bf\u30fc\u3084\u30e9\u30a4\u30bf\u30fc\u306f\u904e\u5270\u306a\u8aac\u660e\u3092\u3057\u304c\u3061\u3067\u3059\u3002\u30ec\u30d3\u30e5\u30a2\u30fc\u306b\u3001\u6587\u7ae0\u4e2d\u306b\u7701\u7565\u53ef\u80fd\u306a\u90e8\u5206\u304c\u306a\u3044\u304b\u3082\u898b\u3066\u3082\u3089\u3044\u307e\u3057\u3087\u3046\u3002\u6279\u5224\u7684\u306a\u8996\u70b9\u3067\u3001\u3042\u306a\u305f\u304c\u610f\u56f3\u3057\u305f\u5185\u5bb9\u304c\u9069\u5207\u306b\u4f1d\u308f\u308b\u304b\u3092\u78ba\u8a8d\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n<div style=\"clear: both; width: auto; height: 40px;\"><\/div>\n<h4><strong>\u3055\u3044\u3054\u306b<\/strong><\/h4>\n<p>\u3054\u7d39\u4ecb\u3057\u305f\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u305f\u6821\u6b63\u30d7\u30ed\u30bb\u30b9\u3092\u30e1\u30fc\u30eb\u306e\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u306b\u8ffd\u52a0\u3059\u308c\u3070\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u306e\u6210\u679c\u306b\u3082\u3064\u306a\u304c\u308b\u3067\u3057\u3087\u3046\u3002\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b3\u30d4\u30fc\u306b\u3064\u3044\u3066\u3082\u3063\u3068\u77e5\u308a\u305f\u3044\u5834\u5408\u306f\u3001\u53c2\u8003\u8a18\u4e8b\u3082\u304a\u3059\u3059\u3081\u3067\u3059\u3002\u305c\u3072\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><strong>\u53c2\u8003<\/strong><br \/>\n\u30fb<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=2792\" target=\"_blank\">\u52b9\u679c\u7684\u306aCTA\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5 \u2013 \u30b3\u30d4\u30fc\u7de8<\/a><br \/>\n\u30fb<a href=\"http:\/\/www.slideshare.net\/sendgrid\/email-marketing-content-101\" target=\"_blank\">Email Marketing Content: 101<\/a>\uff08\u82f1\u8a9e\uff09<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u306e\u8a18\u4e8b\u306f 5 Rules for Writing Polished Email Marketing Copy \u306e\u6284\u8a33\u3067\u3059\u3002 \u30e1\u30fc\u30eb\u306e\u6587\u7ae0\u3092\u6821\u6b63\u3059\u308b\u969b\u306b\u306f\u62bc\u3055\u3048\u308b\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u304c\u3042\u308a\u307e\u3059\u3002 \u8aa4\u5b57\u8131\u5b57\u3084\u53e5\u8aad\u70b9\u306e\u30df\u30b9\u306f\u3088\u304f\u3042\u308a <a class=\"read-more\" href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=4462\">&#8230;\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":2,"featured_media":4465,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,15],"tags":[],"class_list":["post-4462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-email-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4462"}],"version-history":[{"count":1,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4462\/revisions"}],"predecessor-version":[{"id":11037,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4462\/revisions\/11037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/media\/4465"}],"wp:attachment":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}