{"id":4563,"date":"2015-12-18T12:23:50","date_gmt":"2015-12-18T03:23:50","guid":{"rendered":"https:\/\/ec2-54-238-200-5.ap-northeast-1.compute.amazonaws.com\/blog\/?p=4563"},"modified":"2019-03-27T17:09:44","modified_gmt":"2019-03-27T08:09:44","slug":"cta%e3%81%ae%e3%83%9d%e3%82%a4%e3%83%b3%e3%83%88%e3%82%92%e6%8a%bc%e3%81%95%e3%81%88%e3%81%a6%e8%aa%ad%e8%80%85%e3%81%ab%e3%82%a2%e3%82%af%e3%82%b7%e3%83%a7%e3%83%b3%e3%82%92%e4%bf%83%e3%81%9d","status":"publish","type":"post","link":"https:\/\/sendgrid.kke.co.jp\/blog\/?p=4563","title":{"rendered":"CTA\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u3066\u8aad\u8005\u306b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u305d\u3046"},"content":{"rendered":"<p style=\"margin-bottom: 0;\"><img decoding=\"async\" style=\"margin: 0;\" alt=\"\u30a2\u30b9\u30d5\u30a1\u30eb\u30c8\u306b\u5857\u88c5\u3055\u308c\u305fCTA\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2015\/12\/38964909_s.jpg\" width=\"100%\" \/><\/p>\n<blockquote>\n<p>\u3053\u306e\u8a18\u4e8b\u306f <a href=\"https:\/\/sendgrid.com\/blog\/calls-to-action-what-we-ask-of-our-subscribers\/\" target=\"_blank\">Calls To Action: What We Ask of Our Subscribers<\/a> \u306e\u6284\u8a33\u3067\u3059\u3002<\/p>\n<\/blockquote>\n<p>\u30e1\u30fc\u30eb\u306e\u53d7\u4fe1\u30c8\u30ec\u30a4\u306f\u65e5\u3005\u8aad\u3093\u3067\u3044\u3066\u3082\u3001\u3059\u3050\u3044\u3063\u3071\u3044\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3082\u306e\u3067\u3059\u3002<br \/>\n\u53d7\u4fe1\u30c8\u30ec\u30a4\u306e\u76ee\u306b\u5165\u308b\u30b9\u30da\u30fc\u30b9\u3092\u3001\u53cb\u4eba\u3084\u540c\u50da\u3084\u30de\u30fc\u30b1\u30bf\u30fc\u306a\u3069\u304c\u596a\u3044\u3042\u3063\u3066\u3044\u307e\u3059\u3002\u30e1\u30fc\u30eb\u3092\u5927\u91cf\u914d\u4fe1\u3059\u308b\u4eba\u306f\u305d\u306e\u3053\u3068\u3092\u8a8d\u8b58\u3057\u305f\u3046\u3048\u3067\u3001\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u9001\u308b\u969b\u306b\u3001\u8aad\u8005\u306b\u4f55\u3092\u3057\u3066\u307b\u3057\u3044\u306e\u304b\u6c7a\u3081\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>CTA\uff08Call To Action\uff09\u3068\u306f\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e2d\u3067\u8aad\u8005\u306b\u5177\u4f53\u7684\u306a\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u3059\u3082\u306e\u3067\u3059\u3002\u305d\u3057\u3066\u3001CTA\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306f\u3001\u610f\u56f3\u3092\u306f\u3063\u304d\u308a\u3055\u305b\u3066\u6570\u3092\u7d5e\u308b\u3053\u3068\u3067\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30e1\u30fc\u30eb\u3092\u57f7\u7b46\u3057\u3066\u30c7\u30b6\u30a4\u30f3\u3059\u308b\u969b\u306b\u6c17\u306b\u7559\u3081\u3066\u307b\u3057\u3044\u3001CTA\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u4e09\u3064\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p><!--more--><\/p>\n<div style=\"clear: both; width: auto; height: 40px;\"><\/div>\n<h4><strong>\u6b63\u78ba\u306b<\/strong><\/h4>\n<p>\u8aad\u8005\u306b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u3059\u305f\u3081\u306e\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3068\u3057\u3066\u300c\u30af\u30ea\u30c3\u30af\u300d\u3092\u3088\u304f\u76ee\u306b\u3057\u307e\u3059\u304c\u3001\u3053\u308c\u306f\u6628\u4eca\u306e\u74b0\u5883\u3067\u306f\u907f\u3051\u305f\u65b9\u304c\u3044\u3044\u3067\u3057\u3087\u3046\u3002\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3084\u30bf\u30d6\u30ec\u30c3\u30c8\u3067\u30e1\u30fc\u30eb\u3092\u8aad\u307f\u66f8\u304d\u3059\u308b\u4eba\u306f\u683c\u6bb5\u306b\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u3054\u5b58\u77e5\u306e\u3088\u3046\u306b\u5f7c\u3089\u306f\u300c\u30af\u30ea\u30c3\u30af\u300d\u3067\u306f\u306a\u304f\u300c\u30bf\u30c3\u30c1\u300d\u3059\u308b\u306e\u3067\u3059\u3002<br \/>\n\u3068\u304d\u306b\u9001\u4fe1\u8005\u306f\u3001\u5b9f\u969b\u306b\u306f\u8aad\u8005\u304c\u3069\u3046\u3084\u3063\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u89e6\u308c\u308b\u306e\u304b\u5fd8\u308c\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u8aad\u8005\u306e\u632f\u308b\u821e\u3044\u3092\u6b63\u78ba\u306b\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u826f\u3044\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<div style=\"clear: both; width: auto; height: 40px;\"><\/div>\n<h4><strong>\u660e\u793a\u3057\u3066<\/strong><\/h4>\n<p>\u8aad\u8005\u304c\u300c\u30af\u30ea\u30c3\u30af\u300d\u3059\u308b\u306e\u304b\u300c\u30bf\u30c3\u30c1\u300d\u3059\u308b\u306e\u304b\u306b\u95a2\u308f\u3089\u305a\u3001\u76ee\u7684\u3092\u660e\u793a\u3059\u308b\u3053\u3068\u3082\u5927\u5207\u3067\u3059\u3002\u5ba3\u4f1d\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u5c0e\u7dda\u306b\u66d6\u6627\u3055\u304c\u3042\u3063\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002CTA\u306f\u53d6\u5f15\u3084\u60c5\u5831\u306b\u76f4\u63a5\u3064\u306a\u304c\u308b\u3082\u306e\u3067\u3059\u3002\u3082\u3057\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u3066\u8cb7\u3044\u7269\u3057\u3066\u307b\u3057\u3044\u306a\u3089\u3001\u305d\u3046\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u306b\u66f8\u304d\u307e\u3057\u3087\u3046\u3002\u3082\u3057\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u7d4c\u7531\u3067\u30b7\u30a7\u30a2\u3057\u3066\u307b\u3057\u3044\u306a\u3089\u3001\u305d\u3046\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u306b\u66f8\u304d\u307e\u3057\u3087\u3046\u3002<br \/>\nCTA\u3092\u4f5c\u6210\u3059\u308b\u969b\u306f\u3001\u30e1\u30fc\u30eb\u306e\u4ef6\u540d\u3084\u672c\u6587\u3068\u76f4\u63a5\u95a2\u9023\u3055\u305b\u308b\u3088\u3046\u306b\u5fc3\u304c\u3051\u3066\u304f\u3060\u3055\u3044\u3002\u77db\u76fe\u3059\u308bCTA\u3084\u3001\u591a\u3059\u304e\u308bCTA\u306b\u3088\u3063\u3066\u3001\u8aad\u8005\u3092\u6df7\u4e71\u3055\u305b\u305f\u304f\u306f\u306a\u3044\u306f\u305a\u3067\u3059\u3002<\/p>\n<p>SendGrid\u306e\u30c7\u30fc\u30bf\u30b5\u30a4\u30a8\u30f3\u30b9\u30c1\u30fc\u30e0\u304c1770\u4e07\u901a\u306e\u30e1\u30fc\u30eb\u3092\u5206\u6790\u3057\u305f\u3068\u3053\u308d\u3001HTML\u30e1\u30fc\u30eb\u306b\u542b\u307e\u308c\u308b\u30ea\u30f3\u30af\u6570\u3068\u30af\u30ea\u30c3\u30af\u7387\u306b\u306f\u76f8\u95a2\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u4e0b\u56f3\u306e\u3068\u304a\u308a\u3001\u30ea\u30f3\u30af\u6570\u304c\u5897\u3048\u308b\u307b\u3069\u30af\u30ea\u30c3\u30af\u7387\u306f\u6709\u610f\u306b\u6e1b\u3063\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3053\u3068\u304b\u3089\u3001\u4e00\u3064\u306e\u30e1\u30fc\u30eb\u306b\u542b\u3081\u308b\u30ea\u30f3\u30af\u6570\u306b\u3064\u3044\u3066\u306f\u3088\u304f\u691c\u8a0e\u3059\u3079\u304d\u3060\u3068\u3044\u3046\u3053\u3068\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/p>\n<div><img decoding=\"async\" alt=\"\u30ea\u30f3\u30af\u6570\u3068\u30af\u30ea\u30c3\u30af\u7387\u306e\u76f8\u95a2\u56f3\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2015\/12\/CTASandCTRGraph.png\" width=\"100%\"\/><\/div>\n<p>\u307e\u305f\u5225\u306e\u6ce8\u610f\u70b9\u3068\u3057\u3066\u3001\u30ea\u30f3\u30af\u6570\u304c\u591a\u3059\u304e\u308b\u3068\u30e1\u30fc\u30eb\u306e\u30c7\u30fc\u30bf\u30b5\u30a4\u30ba\u3082\u81a8\u308c\u3042\u304c\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u3068\u304f\u306b\u30af\u30ea\u30c3\u30af\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u30ea\u30f3\u30af\u4e00\u3064\u4e00\u3064\u306e\u5206\u3060\u3051\u30b5\u30a4\u30ba\u304c\u5927\u304d\u304f\u306a\u308b\u3053\u3068\u306b\u6ce8\u610f\u3057\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\nGmail\u3067\u306f\u3001\u5168\u4f53\u306e\u30b5\u30a4\u30ba\u304c\u5927\u304d\u3059\u304e\u308b\u30e1\u30fc\u30eb\u306f\u300c\u30af\u30ea\u30c3\u30d7\u300d\u3055\u308c\u3066\u3001\u30e1\u30fc\u30eb\u306e\u4e00\u90e8\u3057\u304b\u8868\u793a\u3055\u308c\u306a\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u8a73\u3057\u304f\u306f\u300e<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=2798\" target=\"_blank\">\u52b9\u679c\u7684\u306aCTA\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5 \u2013 \u30c7\u30b6\u30a4\u30f3\u7de8<\/a>\u300f\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<div style=\"clear: both; width: auto; height: 40px;\"><\/div>\n<h4><strong>\u30d6\u30e9\u30f3\u30c9\u4ed8\u3051\u3092<\/strong><\/h4>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5c02\u9580\u5bb6Chad White\u6c0f\u306f\u3001\u8457\u66f8\u300e<a href=\"http:\/\/www.emailmarketingrules.com\/email-marketing-rules\/\" target=\"_blank\">Email Marketing Rules<\/a>\u300f\u306b\u3066\u300c\uff08\u8aad\u8005\u306f\uff09\u30d8\u30c3\u30c0\u3084\u30d8\u30c3\u30c9\u30e9\u30a4\u30f3\u3084\u753b\u50cf\u306e\u30ed\u30b4\u3092\u898b\u307e\u3059\u2026\uff08\u4e2d\u7565\uff09\u2026\u3053\u308c\u3089\u306e\u8981\u7d20\u3092\u3067\u304d\u308b\u3060\u3051\u30af\u30ea\u30c3\u30af\u53ef\u80fd\u306b\u3057\u3066\u3001\u8aad\u8005\u304c\u62b1\u3044\u3066\u304f\u308c\u305f\u8208\u5473\u3092\u6700\u5927\u9650\u306b\u6d3b\u304b\u3057\u307e\u3057\u3087\u3046\u300d\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002<br \/>\nCTA\u306e\u8272\u5f69\u30fb\u8a9e\u8abf\u30fb\u4e3b\u5f35\u3092\u30b5\u30a4\u30c8\u3068\u5408\u308f\u305b\u3066\u30d6\u30e9\u30f3\u30c9\u4ed8\u3051\u3057\u3001\u304d\u3061\u3093\u3068\u30ed\u30b4\u3092\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u306a\u3082\u306e\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div style=\"clear: both; width: auto; height: 40px;\"><\/div>\n<h4><strong>\u307e\u3068\u3081<\/strong><\/h4>\n<p>\u6982\u3057\u3066CTA\u306e\u4f5c\u6210\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u30e6\u30fc\u30b6\u4f53\u9a13\u3092\u8003\u3048\u306a\u304a\u3059\u826f\u3044\u6a5f\u4f1a\u3067\u3059\u3002\u8aad\u8005\u306b\u591a\u304f\u306e\u3053\u3068\u3092\u6c42\u3081\u3059\u304e\u305a\u3001\u300c\u6b63\u78ba\u306b\u300d\u300c\u660e\u793a\u3057\u3066\u300d\u300c\u30d6\u30e9\u30f3\u30c9\u4ed8\u3051\u3092\u300d\u3059\u308b\u3053\u3068\u3067\u3001CTA\u3092\u6700\u5927\u9650\u306b\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div style=\"clear: both; width: auto; height: 40px;\"><\/div>\n<h4><strong>\u95a2\u9023\u8a18\u4e8b<\/strong><\/h4>\n<ul style=\"background-image: none; list-style-type: disc; margin-left: 20px;\">\n<li style=\"background-image: none;\"><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=2739\" target=\"_blank\">\u52b9\u679c\u7684\u306aCTA\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5 \u2013 \u914d\u7f6e\u5834\u6240\u7de8<\/a><\/li>\n<li style=\"background-image: none;\"><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=2792\" target=\"_blank\">\u52b9\u679c\u7684\u306aCTA\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5 \u2013 \u30b3\u30d4\u30fc\u7de8<\/a><\/li>\n<li style=\"background-image: none;\"><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=2798\" target=\"_blank\">\u52b9\u679c\u7684\u306aCTA\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u65b9\u6cd5 \u2013 \u30c7\u30b6\u30a4\u30f3\u7de8<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u306e\u8a18\u4e8b\u306f Calls To Action: What We Ask of Our Subscribers \u306e\u6284\u8a33\u3067\u3059\u3002 \u30e1\u30fc\u30eb\u306e\u53d7\u4fe1\u30c8\u30ec\u30a4\u306f\u65e5\u3005\u8aad\u3093\u3067\u3044\u3066\u3082\u3001\u3059\u3050\u3044\u3063\u3071\u3044\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3082\u306e\u3067\u3059\u3002 \u53d7\u4fe1\u30c8\u30ec\u30a4\u306e\u76ee\u306b\u5165\u308b\u30b9 <a class=\"read-more\" href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=4563\">&#8230;\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":2,"featured_media":6407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-4563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4563"}],"version-history":[{"count":1,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4563\/revisions"}],"predecessor-version":[{"id":6575,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4563\/revisions\/6575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/media\/6407"}],"wp:attachment":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}