{"id":4681,"date":"2016-01-15T12:08:05","date_gmt":"2016-01-15T03:08:05","guid":{"rendered":"https:\/\/ec2-54-238-200-5.ap-northeast-1.compute.amazonaws.com\/blog\/?p=4681"},"modified":"2019-03-27T17:08:14","modified_gmt":"2019-03-27T08:08:14","slug":"%e3%82%88%e3%81%8f%e3%81%82%e3%82%8b%e8%b3%aa%e5%95%8f-%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e7%b7%a8","status":"publish","type":"post","link":"https:\/\/sendgrid.kke.co.jp\/blog\/?p=4681","title":{"rendered":"\u3088\u304f\u3042\u308b\u8cea\u554f \u2013 \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7de8"},"content":{"rendered":"<p style=\"background-color: #ffffff; margin: 0; padding: 0;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-1522 noshadow\" style=\"margin: auto; display: block;\" alt=\"\u3088\u304f\u3042\u308b\u8cea\u554f - \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7de8\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2014\/07\/17671519_s.jpg\" height=\"300\" srcset=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2014\/07\/17671519_s.jpg 450w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2014\/07\/17671519_s-150x150.jpg 150w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2014\/07\/17671519_s-300x300.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<blockquote>\n<p>\u3053\u306e\u8a18\u4e8b\u306f <a href=\"https:\/\/sendgrid.com\/blog\/anatomy-marketing-email-qa\/\" target=\"_blank\">Anatomy of a Marketing Email \u2013 Q&amp;A<\/a>\u306e\u6284\u8a33\u3067\u3059\u3002<\/p>\n<\/blockquote>\n<p>\u30e1\u30fc\u30eb\u914d\u4fe1\u306e\u5230\u9054\u6027\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u4eca\u65e5\u3067\u306f\u3001\u4e00\u6b69\u9032\u3093\u3067\u300c\u30e1\u30fc\u30eb\u3092\u5229\u7528\u3057\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3053\u3068\u300d\u304c\u91cd\u8981\u3068\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<br \/>\n\u672c\u8a18\u4e8b\u3067\u306f\u3001\u30e1\u30fc\u30eb\u3092\u5229\u7528\u3057\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308bQ&amp;A\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002<\/p>\n<p><!--more--><\/p>\n<div style=\"clear: both; width: auto; height: 30px;\"><\/div>\n<p style=\"margin-bottom: 12px;\"><strong>Q: \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u306e\u9001\u4fe1\u983b\u5ea6\u306f\u3069\u308c\u304f\u3089\u3044\u304c\u9069\u5207\u3067\u3059\u304b\uff1f<\/strong><\/p>\n<p style=\"margin-left: 20px;\">A: \u9001\u4fe1\u983b\u5ea6\u306f\u3001\u5404\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u72d9\u3044\u306b\u5fdc\u3058\u3066\u8a2d\u5b9a\u3059\u308b\u3079\u304d\u3067\u3059\u3057\u3001\u307e\u305f\u3001\u53d7\u4fe1\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3082\u8003\u616e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u9069\u5207\u306a\u983b\u5ea6\uff08\u9031\u306b1\u5ea6\u3001\u3082\u3057\u304f\u306f\u6bce\u65e5\u306a\u3069\uff09\u3092\u898b\u6975\u3081\u308b\u305f\u3081\u306b\u3001\u983b\u5ea6\u3092\u5909\u3048\u305f\u5834\u5408\u306e\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u3092\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p style=\"margin-bottom: 12px;\"><strong>Q: CTA\uff08Call To Action\uff09\u306f\u3069\u306e\u8fba\u308a\u306b\u914d\u7f6e\u3059\u308b\u306e\u304c\u52b9\u679c\u7684\u3067\u3059\u304b\uff1f<\/strong><\/p>\n<p style=\"margin-left: 20px;\">A: CTA\u306f\u30e1\u30fc\u30eb\u306e\u4e0a\u90e830~40%\u4ee5\u5185\u306b\u914d\u7f6e\u3059\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002\u305d\u3046\u3059\u308c\u3070\u3001\u307b\u3068\u3093\u3069\u306e\u30e1\u30fc\u30e9\u30fc\u306e\u30d7\u30ec\u30d3\u30e5\u30fc\u3084\u30e2\u30d0\u30a4\u30eb\u7aef\u672b\u3067\u3082\u4e00\u76ee\u3067\u78ba\u8a8d\u3067\u304d\u308b\u3067\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u91cd\u8981\u306aCTA\u3092\u3067\u304d\u308b\u3060\u3051\u30e1\u30fc\u30eb\u4e0a\u90e8\u306b\u914d\u7f6e\u3059\u308b\u3053\u3068\u3067\u3001\u53d7\u4fe1\u8005\u306b\u3088\u308a\u30a2\u30af\u30b7\u30e7\u30f3\u3057\u3066\u3082\u3089\u3044\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p style=\"margin-bottom: 12px;\"><strong>Q: \u51dd\u3063\u305f\u30ec\u30a4\u30a2\u30a6\u30c8\u3067\u306f\u306a\u304f\u3001\u975e\u5e38\u306b\u30b7\u30f3\u30d7\u30eb\u306a\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3057\u3066\u3044\u307e\u3059\u3002\u6cd5\u4eba\u304b\u3089\u306e\u30e1\u30fc\u30eb\u3068\u3044\u3046\u3088\u308a\u306f\u3001\u500b\u4eba\u9593\u3067\u3084\u308a\u53d6\u308a\u3059\u308b\u3088\u3046\u306a\u30e1\u30fc\u30eb\u306a\u306e\u3067\u3059\u304c\u3001\u3053\u306e\u307e\u307e\u3067\u3082\u826f\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/p>\n<p style=\"margin-left: 20px;\">A: \u4eca\u306e\u65b9\u6cd5\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u5408\u3063\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u5909\u3048\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\uff01\u305f\u3060\u3001CAN-SPAM\u6cd5\u306b\u6cbf\u3063\u3066\u3001\u30e1\u30fc\u30eb\u4e0b\u90e8\u306b\u914d\u4fe1\u505c\u6b62\u30ea\u30f3\u30af\u3068\u4f1a\u793e\u6240\u5728\u5730\u3092\u8a18\u8f09\u3059\u308b\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3088\u3046\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002\uff08\u65e5\u672c\u306e\u6cd5\u5f8b\u306b\u3064\u3044\u3066\u306f<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=1601\" target=\"_blank\">\u3053\u3061\u3089<\/a>\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\uff09<\/p>\n<p style=\"margin-bottom: 12px;\"><strong>Q: \u30e1\u30fc\u30eb\u5185\u306e\u753b\u50cf\u306e\u30c9\u30e1\u30a4\u30f3\u3068\u9001\u4fe1\u5143\u306e\u30c9\u30e1\u30a4\u30f3\u304c\u5b8c\u5168\u306b\u4e00\u81f4\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u3001\u8ff7\u60d1\u30e1\u30fc\u30eb\u5831\u544a\u7387\u306b\u60aa\u5f71\u97ff\u3092\u53ca\u307c\u3059\u3053\u3068\u306f\u3042\u308a\u307e\u3059\u304b\uff1f\u4f8b\u3048\u3070\u3001\u753b\u50cf\u306e\u30bd\u30fc\u30b9\u304cwww.mydomain.com\/image\/myimage.jpg\u3067\u3001\u9001\u4fe1\u5143\u30c9\u30e1\u30a4\u30f3\u304cservices.mydomain.com\u3067\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/p>\n<p style=\"margin-left: 20px;\">A: \u753b\u50cf\u306e\u30bd\u30fc\u30b9\u3068\u30db\u30b9\u30c6\u30a3\u30f3\u30b0\u74b0\u5883\u306f\u3001\u8ff7\u60d1\u30e1\u30fc\u30eb\u5831\u544a\u7387\u306b\u5f71\u97ff\u3092\u53ca\u307c\u3055\u306a\u3044\u3067\u3057\u3087\u3046\u3002\u4e00\u65b9\u3001\u753b\u50cf\u306b\u30ea\u30f3\u30af\u3092\u8cbc\u3063\u3066Web\u30da\u30fc\u30b8\u306b\u8a98\u5c0e\u3057\u305f\u3044\u5834\u5408\u3001\u30ea\u30f3\u30af\u5148\u306eURL\u3068\u9001\u4fe1\u5143\u30c9\u30e1\u30a4\u30f3\u306f\u4e00\u81f4\u3057\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4ed6\u793e\u306eWeb\u30b5\u30a4\u30c8\u3092\u8a18\u8f09\u3057\u305f\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3059\u308b\u969b\u306f\u3001\u305d\u306e\u30c9\u30e1\u30a4\u30f3\u304c\u30d6\u30e9\u30c3\u30af\u30ea\u30b9\u30c8\u306b\u8f09\u3063\u3066\u3044\u306a\u3044\u304b\u3001\u3082\u3057\u304f\u306f<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=4424\" target=\"_blank\">\u30c9\u30e1\u30a4\u30f3\u30ec\u30d4\u30e5\u30c6\u30fc\u30b7\u30e7\u30f3<\/a>\u304c\u4f4e\u304f\u306a\u3044\u304b\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u8a55\u5224\u306e\u60aa\u3044\u30c9\u30e1\u30a4\u30f3\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u3068\u3001\u5230\u9054\u7387\u306e\u4f4e\u4e0b\u3084\u8ff7\u60d1\u30e1\u30fc\u30eb\u5831\u544a\u306e\u5897\u52a0\u3092\u62db\u3044\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p style=\"margin-bottom: 12px;\"><strong>Q: \u30e1\u30eb\u30de\u30ac\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u91cf\u306b\u3064\u3044\u3066\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u30e1\u30eb\u30de\u30ac\u306b\u5168\u3066\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8a18\u8f09\u3059\u308b\u306e\u3068\u3001\u30e1\u30eb\u30de\u30ac\u81ea\u4f53\u306f\u30b7\u30f3\u30d7\u30eb\u306b\u3057\u3066\u304a\u3044\u3066Web\u30b5\u30a4\u30c8\u306b\u8a98\u5c0e\u3059\u308b\u306e\u3067\u306f\u3001\u3069\u3061\u3089\u304c\u826f\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<\/strong><\/p>\n<p style=\"margin-left: 20px; margin-bottom: 8px;\">A: \u30e1\u30fc\u30eb\u5168\u4f53\u306e\u9577\u3055\u3092\u8003\u616e\u3057\u3001\u9069\u5207\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u91cf\u3092\u898b\u6975\u3081\u307e\u3057\u3087\u3046\u3002\u53d7\u4fe1\u8005\u304c\u77ed\u3044\u6642\u9593\uff08\u4e00\u822c\u7684\u306b\u306f5~7\u79d2\uff09\u3067\u3056\u3063\u3068\u76ee\u3092\u901a\u3057\u3066\u8208\u5473\u306e\u6709\u7121\u3092\u5224\u65ad\u3067\u304d\u308b\u91cf\u3067\u3057\u3087\u3046\u304b\uff1f\u5168\u3066\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u3066\u3001\u30af\u30ea\u30c3\u30af\u3057\u3088\u3046\u3068\u6c7a\u5b9a\u3059\u308b\u307e\u3067\u306b\u6570\u79d2\u4ee5\u4e0a\u304b\u304b\u3063\u3066\u3057\u307e\u3046\u5834\u5408\u306f\u3001\u6b21\u306e3\u70b9\u3092\u610f\u8b58\u3057\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u898b\u76f4\u3059\u3053\u3068\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<ul style=\"background-image: none; list-style-type: disc; margin-left: 40px; margin-bottom: 8px;\">\n<li style=\"background-image: none;\">\u7d71\u5408\u3057\u3066\u77ed\u304f\u3059\u308b<\/li>\n<li style=\"background-image: none;\">\u7c21\u6f54\u306b\u3059\u308b<\/li>\n<li style=\"background-image: none;\">\u76f4\u63a5\u7684\u306aCTA\u306b\u3059\u308b<\/li>\n<\/ul>\n<p style=\"margin-left: 20px;\">\u305d\u3057\u3066\u3001\u30e1\u30fc\u30eb\u5185\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092Web\u30b5\u30a4\u30c8\u306b\u79fb\u52d5\u3055\u305b\u307e\u3057\u3087\u3046\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u308b\u3088\u3046\u3001Web\u30b5\u30a4\u30c8\u5185\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3082\u5de5\u592b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div style=\"clear: both; width: auto; height: 30px;\"><\/div>\n<h4><strong>\u3055\u3044\u3054\u306b<\/strong><\/h4>\n<p style=\"margin-bottom: 12px;\">\u3053\u306e\u4ed6\u306b\u3082\u65e5\u3005\u305f\u304f\u3055\u3093\u306e\u3054\u8cea\u554f\u3092\u9802\u3044\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n<ul style=\"background-image: none; list-style-type: disc; margin-left: 20px; margin-bottom: 12px;\">\n<li style=\"background-image: none;\"><a href=\"https:\/\/sendgrid.kke.co.jp\/?p=support.index\" target=\"_blank\">\u3088\u304f\u3042\u308b\u8cea\u554f\uff08FAQ\uff09<\/a><\/li>\n<li style=\"background-image: none;\"><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=1722\" target=\"_blank\">\u30e1\u30fc\u30eb\u3092\u78ba\u5b9f\u306b\u5c4a\u3051\u308b\u30b3\u30c4<\/a><\/li>\n<\/ul>\n<p>\u3053\u3061\u3089\u3082\u662f\u975e\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<br \/>\n\u307e\u305f\u3001\u304a\u56f0\u308a\u306e\u969b\u306f\u304a\u6c17\u8efd\u306b\u30b5\u30dd\u30fc\u30c8\u307e\u3067<a href=\"https:\/\/sendgridjp.zendesk.com\/hc\/ja\/requests\/new\" target=\"_blank\">\u304a\u554f\u3044\u5408\u308f\u305b<\/a>\u304f\u3060\u3055\u3044\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u306e\u8a18\u4e8b\u306f Anatomy of a Marketing Email \u2013 Q&amp;A\u306e\u6284\u8a33\u3067\u3059\u3002 \u30e1\u30fc\u30eb\u914d\u4fe1\u306e\u5230\u9054\u6027\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u3057\u304b\u3057\u4eca\u65e5\u3067\u306f\u3001\u4e00\u6b69\u9032\u3093\u3067\u300c\u30e1\u30fc\u30eb\u3092\u5229\u7528\u3057\u3066\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b\u3053\u3068\u300d\u304c\u91cd\u8981\u3068 <a class=\"read-more\" href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=4681\">&#8230;\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":2,"featured_media":1522,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-4681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4681"}],"version-history":[{"count":1,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4681\/revisions"}],"predecessor-version":[{"id":6523,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4681\/revisions\/6523"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/media\/1522"}],"wp:attachment":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}