{"id":4805,"date":"2016-02-12T13:56:29","date_gmt":"2016-02-12T04:56:29","guid":{"rendered":"https:\/\/ec2-54-238-200-5.ap-northeast-1.compute.amazonaws.com\/blog\/?p=4805"},"modified":"2025-08-04T15:28:24","modified_gmt":"2025-08-04T06:28:24","slug":"%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0%e3%81%8c%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%81%ae%e5%91%bd%e9%81%8b%e3%82%92%e5%b7%a6%e5%8f%b3%e3%81%99","status":"publish","type":"post","link":"https:\/\/sendgrid.kke.co.jp\/blog\/?p=4805","title":{"rendered":"\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u547d\u904b\u3092\u5de6\u53f3\u3059\u308b\u3068\u8003\u3048\u3089\u308c\u308b4\u3064\u306e\u7406\u7531"},"content":{"rendered":"<p style=\"background-color:#F06E73;margin:0;padding:0;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/02\/42796457_s.jpg\" alt=\"\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u30d3\u30b8\u30cd\u30b9\u306e\u547d\u904b\u3092\u5de6\u53f3\u3059\u308b\u3068\u8003\u3048\u3089\u308c\u308b4\u3064\u306e\u7406\u7531\" width=\"450\" height=\"317\" class=\"alignnone size-full wp-image-4806 noshadow\" style=\"margin:0;display: block; margin: auto;\" srcset=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/02\/42796457_s.jpg 450w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/02\/42796457_s-300x211.jpg 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<blockquote>\n<p>\u3053\u306e\u8a18\u4e8b\u306f <a href=\"https:\/\/sendgrid.com\/blog\/the-benefits-of-email-marketing-in-2016\/\" target=\"_blank\">The Benefits of Email Marketing in 2016<\/a> \u306e\u6284\u8a33\u3067\u3059\u3002<\/p>\n<\/blockquote>\n<p>\u3044\u307e\u3084\u30e1\u30fc\u30eb\u306f\u5f53\u305f\u308a\u524d\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u624b\u6bb5\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u69d8\u3005\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c1\u30e3\u30cd\u30eb\u3092\u5229\u7528\u3067\u304d\u308b\u4eca\u3067\u306f\u3001\u6642\u4ee3\u9045\u308c\u306a\u3082\u306e\u306e\u3088\u3046\u306b\u601d\u308f\u308c\u304c\u3061\u3067\u3059\u3002<br \/>\n\u305d\u306e\u8003\u3048\u306f\u5b8c\u5168\u306a\u9593\u9055\u3044\u3068\u3044\u3046\u8a33\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u4eca\u306a\u304a\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f<strong>\u30d3\u30b8\u30cd\u30b9\u6210\u529f\u306e\u8981<\/strong>\u3067\u3042\u308a\u3001\u3053\u308c\u306b\u306f\u7d44\u7e54\u898f\u6a21\u306e\u5927\u5c0f\u306f\u95a2\u4fc2\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u306a\u305c\u3001\u30e1\u30fc\u30eb\u304c\u305d\u308c\u307b\u3069\u91cd\u8981\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c2016\u5e74\u306e\u30d3\u30b8\u30cd\u30b9\u306e\u547d\u904b\u3092\u5de6\u53f3\u3059\u308b\u3082\u306e\u3067\u3042\u308a\u3001\u305d\u308c\u304c\u4e00\u904e\u6027\u306e\u3082\u306e\u3067\u306f\u306a\u3044\u3068\u8003\u3048\u3089\u308c\u308b\u7406\u7531\u306b\u3064\u3044\u3066\u3001\u3044\u304f\u3064\u304b\u30d4\u30c3\u30af\u30a2\u30c3\u30d7\u3057\u3066\u3054\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p><!--more--><\/p>\n<div style=\"clear:both;width:auto;height:40px;\"><!----><\/div>\n<h4><strong>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3089\u3001\u52b9\u679c\u6e2c\u5b9a\u304c\u53ef\u80fd<\/strong><\/h4>\n<p style=\"margin-bottom:12px;\">\u30c0\u30a4\u30ec\u30af\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u90f5\u4fbf\u7269\u7b49\u3092\u4f7f\u3046\u65b9\u6cd5\u3068\u306f\u9055\u3044\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u5b9f\u969b\u306eROI\u3092\u6e2c\u5b9a\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5177\u4f53\u7684\u306b\u306f\u6b21\u306e\u3088\u3046\u306a\u9805\u76ee\u306e<strong>\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0<\/strong>\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<ul style=\"background-image:none;list-style-type:disc;margin-left:20px;\">\n<li style=\"background-image:none;\">\u8ab0\u304c\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u305f\u306e\u304b<\/li>\n<li style=\"background-image:none;\">\u3069\u3093\u306a\u30e1\u30fc\u30eb\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u304c\u4f7f\u308f\u308c\u305f\u306e\u304b<\/li>\n<li style=\"background-image:none;\">\u3044\u3064\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u767a\u751f\u3057\u305f\u306e\u304b<\/li>\n<li style=\"background-image:none;\">\u3069\u306e\u30ea\u30f3\u30af\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u306e\u304b<\/li>\n<\/ul>\n<div style=\"clear:both;width:auto;height:20px;\"><!----><\/div>\n<h4><strong>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3089\u3001\u500b\u3005\u4eba\u3054\u3068\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u304c\u53ef\u80fd<\/strong><\/h4>\n<p>\u591a\u304f\u306e\u4eba\u306e\u53cd\u97ff\u3092\u5f97\u3089\u308c\u308b\u30e1\u30fc\u30eb\u3068\u306f\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u306a\u306e\u304b\uff1f\u982d\u3067\u8003\u3048\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306b\u5b9b\u5148\u3092<strong>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/strong>\u3057\u3001<a href=\"https:\/\/sendgrid.kke.co.jp\/docs\/API_Reference\/SMTP_API\/substitution_tags.html\" target=\"_blank\">Substitution Tag(\u5c5e\u6027\u306e\u5dee\u3057\u8fbc\u307f\u6a5f\u80fd)<\/a>\u3092\u4f7f\u3063\u3066\u76f4\u63a5\u8aad\u8005\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u8aad\u8005\u4e00\u4eba\u4e00\u4eba\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<div style=\"clear:both;width:auto;height:20px;\"><!----><\/div>\n<h4><strong>\u30e1\u30fc\u30eb\u306f\u3001\u8aad\u8005\u306b\u3068\u3063\u3066\u300c\u53d7\u3051\u53d6\u308a\u305f\u3044\u300d\u3082\u306e<\/strong><\/h4>\n<p>Adobe\u793e\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b Email marketing must be reimagined \u306b\u3088\u308b\u3068\u300163%\u306e\u4eba\u306f\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5ba3\u4f1d\u5e83\u544a\u3084\u7279\u5178\u3092\u300c\u30e1\u30fc\u30eb\u3067\u53d7\u3051\u53d6\u308a\u305f\u3044\u300d\u3068\u8003\u3048\u3066\u3044\u308b\u305d\u3046\u3067\u3059\u3002\u3064\u307e\u308a\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u30e1\u30fc\u30eb\u306f\u5358\u306b\u300c\u6765\u3066\u3082\u826f\u3044\u300d\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u300c\u6765\u3066\u6b32\u3057\u3044\u300d\u3082\u306e\u3067\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<br \/>\n\u30b5\u30a4\u30c8\u304b\u3089<strong>\u30e1\u30fc\u30eb\u8cfc\u8aad\u306e\u7533\u3057\u8fbc\u307f<\/strong>\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u3001\u5f7c\u3089\u304c\u3069\u3093\u306a\u3053\u3068\u306b\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u308b\u304b\u3092\u77e5\u308b\u305f\u3081\u306b<a href=\"http:\/\/sendgrid.com\/blog\/need-email-preference-center\/\" target=\"_blank\">preference center(\u53d7\u3051\u53d6\u308b\u30e1\u30fc\u30eb\u306e\u7a2e\u985e\u3084\u914d\u4fe1\u983b\u5ea6\u3092\u8a2d\u5b9a\u3059\u308b\u753b\u9762)<\/a>\u3082\u7528\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div style=\"clear:both;width:auto;height:20px;\"><!----><\/div>\n<h4><strong>\u30e1\u30fc\u30eb\u306f\u3001\u30e2\u30d0\u30a4\u30eb\u3067\u3044\u3064\u3067\u3082\u30c1\u30a7\u30c3\u30af\u3067\u304d\u308b<\/strong><\/h4>\n<p><a href=\"http:\/\/www.hubspot.com\/\" target=\"_blank\">HubSpot<\/a>\u306b\u3088\u308b\u3068\u3001<a href=\"http:\/\/blog.hubspot.com\/marketing\/optimize-emails-different-email-clients\" target=\"_blank\">53%\u306e\u4eba\u306f\u30e2\u30d0\u30a4\u30eb\u3067\u30e1\u30fc\u30eb\u3092\u30c1\u30a7\u30c3\u30af\u3057\u3066\u3044\u308b<\/a>\u305d\u3046\u3067\u3059\u3002\u3053\u308c\u306f\u3064\u307e\u308a\u3001\u9867\u5ba2\u306f\u3044\u3064\u3067\u3082\u90fd\u5408\u306e\u826f\u3044\u3068\u304d\u306b\u3001\u30e1\u30fc\u30eb\u30c1\u30a7\u30c3\u30af\u3084\u30cd\u30c3\u30c8\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u62c5\u5f53\u8005\u306f\u3001<strong>\u30e2\u30d0\u30a4\u30eb\u5bfe\u5fdc<\/strong>\u306e\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<div style=\"clear:both;width:auto;height:50px;\"><!----><\/div>\n<p><strong>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u306f\u3082\u306f\u3084\u3001\u8ff7\u60d1\u30e1\u30fc\u30eb\u306a\u3069\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u53d7\u4fe1\u8005\u304c\u5f85\u3061\u671b\u3080\u3001\u307e\u3055\u306b\u300e\u8ca9\u58f2\u4fc3\u9032\u300f\u306e\u305f\u3081\u306e\u30c4\u30fc\u30eb\u306a\u306e\u3067\u3059\u3002<\/strong>\u307e\u3060\u306e\u65b9\u306f\u4eca\u3053\u305d\u3001\u30e2\u30c0\u30f3\u3067\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u59cb\u3081\u307e\u3057\u3087\u3046\uff01<br \/>\nSendGrid\u306e\u300c<a href=\"https:\/\/sendgrid.kke.co.jp\/docs\/Tutorials\/B_Marketing_Mail\/marketing_campaigns0.html\" target=\"_blank\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u6a5f\u80fd<\/a>\u300d\u3092\u4f7f\u3048\u3070\u3001\u30d7\u30ed\u30b0\u30e9\u30df\u30f3\u30b0\u304c\u5206\u304b\u3089\u306a\u3044\u4eba\u3067\u3082\u7c21\u5358\u306b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u3092\u4e00\u6589\u9001\u4fe1\u3067\u304d\u307e\u3059\u3002\u305c\u3072\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<div style=\"clear:both;width:auto;height:40px;\"><!----><\/div>\n<h4><strong>\u95a2\u9023\u8a18\u4e8b<\/strong><\/h4>\n<ul style=\"background-image:none;list-style-type:disc;margin-left:20px;\">\n<li style=\"background-image:none;\"><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=310\" target=\"_blank\">\u8ff7\u60d1\u30e1\u30fc\u30eb\u5224\u5b9a\u3092\u56de\u907f\u3059\u308b\u306b\u306f?<\/a><\/li>\n<li style=\"background-image:none;\"><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=2847\" target=\"_blank\">\u30ec\u30d4\u30e5\u30c6\u30fc\u30b7\u30e7\u30f3\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u8981\u56e0\u306b\u3064\u3044\u3066<\/a><\/li>\n<li style=\"background-image:none;\"><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=4287\" target=\"_blank\">\u300c\u914d\u4fe1\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u300d\u306b\u6ce8\u76ee\u3057\u305f\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u624b\u6cd5<\/a><\/li>\n<li style=\"background-image:none;\"><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=2989\" target=\"_blank\">\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u3068\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb \uff5e\u5b9a\u7fa9\u3068\u5177\u4f53\u4f8b\uff5e<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u306e\u8a18\u4e8b\u306f The Benefits of Email Marketing in 2016 \u306e\u6284\u8a33\u3067\u3059\u3002 \u3044\u307e\u3084\u30e1\u30fc\u30eb\u306f\u5f53\u305f\u308a\u524d\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u624b\u6bb5\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u69d8\u3005\u306a\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30c1\u30e3\u30cd\u30eb\u3092 <a class=\"read-more\" href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=4805\">&#8230;\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":2,"featured_media":6417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-4805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4805","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4805"}],"version-history":[{"count":6,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4805\/revisions"}],"predecessor-version":[{"id":19348,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4805\/revisions\/19348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/media\/6417"}],"wp:attachment":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}