{"id":5414,"date":"2016-08-23T12:03:42","date_gmt":"2016-08-23T03:03:42","guid":{"rendered":"https:\/\/ec2-54-238-200-5.ap-northeast-1.compute.amazonaws.com\/blog\/?p=5414"},"modified":"2019-03-27T15:57:57","modified_gmt":"2019-03-27T06:57:57","slug":"fitbit%e3%81%ae%e3%83%a1%e3%83%bc%e3%83%ab%e3%81%8b%e3%82%89%e8%aa%ad%e3%81%bf%e8%a7%a3%e3%81%8f%e3%80%81%e3%83%a1%e3%83%bc%e3%83%ab%e3%83%9e%e3%83%bc%e3%82%b1%e3%83%86%e3%82%a3%e3%83%b3%e3%82%b0","status":"publish","type":"post","link":"https:\/\/sendgrid.kke.co.jp\/blog\/?p=5414","title":{"rendered":"Fitbit\u306e\u30e1\u30fc\u30eb\u304b\u3089\u8aad\u307f\u89e3\u304f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"<blockquote>\n<p>\u3053\u306e\u8a18\u4e8b\u306f <a href=\"https:\/\/sendgrid.com\/blog\/email-marketing-were-geeking-out-about-fitbit\/\" target=\"_blank\">Email Marketing We\u2019re Geeking Out About: Fitbit<\/a> \u306e\u6284\u8a33\u3067\u3059\u3002<\/p>\n<\/blockquote>\n<p><a href=\"http:\/\/www.fitbit.com\/home\" target=\"_blank\">Fitbit<\/a>\u3092\u304a\u6301\u3061\u306e\u65b9\u3067\u3042\u308c\u3070\u3001\u76ee\u6a19\u9054\u6210\u3092\u77e5\u3089\u305b\u308b\u5408\u56f3\u304c\u3042\u3063\u305f\u3068\u304d\u306e\u6e80\u8db3\u611f\u306b\u3064\u3044\u3066\u306f\u3054\u5b58\u77e5\u306e\u3053\u3068\u3067\u3057\u3087\u3046\u3002Fitbit\u306f\u3001\u5065\u5eb7\u306b\u306a\u308b\u305f\u3081\u306e\u52aa\u529b\u3092\u8a55\u4fa1\u3057\u3066\u304f\u308c\u308b\u3001\u975e\u5e38\u306b\u512a\u308c\u305f\u74b0\u5883\u3067\u3059\u3002\u53cb\u4eba\u304b\u3089\u306e\u5fdc\u63f4\u304c\u3042\u3063\u305f\u308a\u3001\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u3067\u30d0\u30c3\u30b8\u3092\u7372\u5f97\u3067\u304d\u305f\u308a\u3001\u30e6\u30fc\u30b6\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7dad\u6301\u3057\u3001\u6c17\u6301\u3088\u304f\u904b\u52d5\u3092\u7d9a\u3051\u3089\u308c\u308b\u4ed5\u7d44\u307f\u304cFitbit\u306b\u306f\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u3067\u306f\u3001\u3053\u306e\u7d20\u6674\u3089\u3057\u3044Fitbit\u306e\u30e1\u30fc\u30eb\u306b\u3064\u3044\u3066\u8a73\u3057\u304f\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/08\/Email-Marketing-Were-Geeking-Out-About-FitBit-2.png\" alt=\"Fitbit\u306e\u30e1\u30fc\u30eb\u304b\u3089\u8aad\u307f\u89e3\u304f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30dd\u30a4\u30f3\u30c8\" width=\"100%\" class=\"aligncenter size-full wp-image-5415\" srcset=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/08\/Email-Marketing-Were-Geeking-Out-About-FitBit-2.png 1024w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/08\/Email-Marketing-Were-Geeking-Out-About-FitBit-2-300x225.png 300w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/08\/Email-Marketing-Were-Geeking-Out-About-FitBit-2-768x576.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><!--more--><\/p>\n<div style=\"clear:both;width:auto;height:40px;\"><!----><\/div>\n<h4><strong>#1. \u3061\u3083\u3093\u3068\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3055\u308c\u3066\u3044\u308b<\/strong><\/h4>\n<p>\u30e1\u30fc\u30eb\u306e\u53d7\u4fe1\u8005\u304c\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u306e\u4e00\u89a7\u3092\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u3066\u3044\u308b\u9593\u3002\u305d\u306e\u307b\u3093\u306e\u6570\u79d2\u304c\u3001\u9001\u4fe1\u8005\u306b\u3068\u3063\u3066\u306f\u904b\u547d\u306e\u5206\u304b\u308c\u9053\u3067\u3059\u3002\u305d\u3053\u3067\u5e78\u904b\u306b\u3082\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u3066\u3082\u3089\u3048\u305f\u306a\u3089\u3001\u305b\u3063\u304b\u304f\u958b\u3044\u3066\u3082\u3089\u3063\u305f\u30e1\u30fc\u30eb\u304c\u3059\u3050\u306b\u4ed6\u306b\u7d1b\u308c\u3066\u3057\u307e\u3046\u3088\u3046\u306a\u52ff\u4f53\u306a\u3044\u3053\u3068\u3092\u3057\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u3088\u304f\u898b\u3048\u308b\u3068\u3053\u308d\u306b\u30ed\u30b4\u3092\u914d\u7f6e\u3057\u3001\u5168\u4f53\u7684\u306a\u898b\u305f\u76ee\uff08\u8272\u3084\u30d5\u30a9\u30f3\u30c8\u7b49\uff09\u306b\u3064\u3044\u3066\u3082\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3067\u7d71\u4e00\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<div style=\"clear:both;width:auto;height:40px;\"><!----><\/div>\n<h4><strong>#2. \u753b\u50cf\u306e\u6d3b\u7528<\/strong><\/h4>\n<p>\u3088\u304f\u76ee\u7acb\u3064\u753b\u50cf\u304c\u914d\u7f6e\u3055\u308c\u3066\u3044\u307e\u3059\u306d\u3002\u5206\u304b\u308a\u3084\u3059\u304f\u3066\u3001\u660e\u308b\u304f\u3066\u3001\u5185\u5bb9\u306b\u3074\u3063\u305f\u308a\u3067\u3059\u3002<br \/>\n\u3072\u3068\u3064\u5fc3\u306b\u7559\u3081\u3066\u304a\u3044\u3066\u3044\u305f\u3060\u304d\u305f\u3044\u306e\u3067\u3059\u304c\u3001\u3053\u308c\u3089\u306e\u753b\u50cf\u306fFitbit\u3060\u304b\u3089\u826f\u3044\u306e\u3067\u3042\u3063\u3066\u3001\u3042\u306a\u305f\u306e\u30e1\u30fc\u30eb\u306e\u914d\u4fe1\u5148\u306b\u3082\u6709\u52b9\u3067\u3042\u308b\u4fdd\u8a3c\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30e1\u30fc\u30eb\u696d\u52d9\u306b\u304a\u3044\u3066\u306f\u3001<a href=\"https:\/\/sendgrid.com\/blog\/ab-testing-emails\/\" target=\"_blank\">\u3069\u3093\u306a\u3053\u3068\u3067\u3082\u30c6\u30b9\u30c8\u306e\u5b9f\u65bd<\/a>\u3092\u5fd8\u308c\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002<\/p>\n<div style=\"clear:both;width:auto;height:40px;\"><!----><\/div>\n<h4><strong>#3. \u9762\u767d\u3044\u30b3\u30d4\u30fc<\/strong><\/h4>\n<p>\u7372\u5f97\u3057\u305f\u30d0\u30c3\u30b8\u306e\u7a2e\u985e\u3054\u3068\u306b\u7570\u306a\u308b\u898b\u51fa\u3057\u304c\u4f7f\u308f\u308c\u3066\u3044\u308b\u306a\u3069\u5de5\u592b\u304c\u51dd\u3089\u3055\u308c\u3066\u304a\u308a\u3001\u305d\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u304c\u6642\u9593\u3092\u304b\u3051\u3066\u4e01\u5be7\u306b\u4f5c\u308a\u4e0a\u3052\u3089\u308c\u305f\u3053\u3068\u304c\u53d7\u3051\u624b\u306b\u3082\u4f1d\u308f\u308a\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u7372\u5f97\u3057\u305f\u30d0\u30c3\u30b8\u306e\u5185\u5bb9\u304c\u6539\u3081\u3066\u8aac\u660e\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u3061\u3087\u3063\u3068\u8aad\u307f\u3065\u3089\u3044\u3067\u3059\u304c\u3001\u30bb\u30ec\u30f3\u30b2\u30c6\u30a3\u30d0\u30c3\u30b8(\u771f\u3093\u4e2d\u306e\u30d0\u30c3\u30b8)\u306e\u30b3\u30d4\u30fc\u306b\u306f\u3053\u3093\u306a\u3053\u3068\u304c\u66f8\u3044\u3066\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><em>\u300c\u3053\u306e\u65c5\u3067\u306f\u30ab\u30e2\u30b7\u30ab\u3082\u30ad\u30ea\u30f3\u3082\u30b7\u30de\u30a6\u30de\u3082\u898b\u3066\u3044\u306a\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u3042\u306a\u305f\u306f\u4e16\u754c\u81ea\u7136\u4e03\u4e0d\u601d\u8b70\u306e1\u3064\u3067\u3042\u308b\u30bb\u30ec\u30f3\u30b2\u30c6\u30a3\u307e\u3067\u306e\u8ddd\u96e2\u3001500\u30de\u30a4\u30eb\u3092\u6b69\u304d\u307e\u3057\u305f\u3002\u300d<\/em><\/p>\n<div style=\"clear:both;width:auto;height:40px;\"><!----><\/div>\n<h4><strong>#4. CTA\uff08Call to Action\uff09\u3068\u3057\u3066\u30bd\u30fc\u30b7\u30e3\u30eb\u30dc\u30bf\u30f3\u3092\u914d\u7f6e<\/strong><\/h4>\n<p>\u795d\u798f\u306e\u30e1\u30fc\u30eb\u306a\u3089\u8ab0\u3060\u3063\u3066\u53d7\u3051\u53d6\u308a\u305f\u3044\u3082\u306e\u3067\u3059\u3088\u306d\uff1f\u524d\u8ff0\u306e\u6c17\u306e\u5229\u3044\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u53d7\u3051\u53d6\u3063\u305f\u5f8c\u306f\u3001\u30bd\u30fc\u30b7\u30e3\u30eb\u306e\u300c\u30d5\u30a9\u30ed\u30fc\u3059\u308b\u300d\u300c\u53cb\u9054\u306b\u306a\u308b\u300d\u3092\u3057\u3066\u304f\u308c\u308b\u53ef\u80fd\u6027\u304c\u3082\u306e\u3059\u3054\u304f\u9ad8\u307e\u3063\u3066\u3044\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u305f\u3063\u305f1\u56de\u30af\u30ea\u30c3\u30af\u3059\u308b\u3060\u3051\u3067\u3001\u30e6\u30fc\u30b6\u306fFitbit\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30c1\u30e3\u30cd\u30eb\u306b\u53c2\u52a0\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u3053\u308c\u3089\u306eCTA\u306f\u3042\u307e\u308a\u76ee\u306b\u3064\u304b\u306a\u3044\u3068\u3053\u308d\u306b\u5165\u308c\u305f\u65b9\u304c\u826f\u3044\u3067\u3057\u3087\u3046\u3002\u30dc\u30bf\u30f3\u306f\u5c0f\u3055\u304f\u3057\u3001\u30e1\u30fc\u30eb\u306e\u4e0b\u306e\u65b9\u306b\u914d\u7f6e\u3059\u308b\u306e\u304c\u3053\u306e\u5834\u5408\u306f\u76f8\u5fdc\u3057\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u3053\u308c\u3089\u306f\u5fc5\u305a\u3057\u3082\u53d7\u4fe1\u8005\u306e\u30af\u30ea\u30c3\u30af\u3092\u4fc3\u3059\u8a33\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u30e6\u30fc\u30b6\u304c\u6c17\u6301\u3088\u304f\u305d\u306e\u30d7\u30ed\u30c0\u30af\u30c8\u3092\u4f7f\u3044\u7d9a\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u3059\u308b\u3068\u3044\u3046\u306e\u304c\u76ee\u7684\u3067\u3059\u3002\uff08CTA\u306e\u914d\u7f6e\u3084\u30b3\u30d4\u30fc\u6587\u306b\u3064\u3044\u3066\u306f\u3001<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=4563\" target=\"_blank\" title=\"CTA\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u62bc\u3055\u3048\u3066\u8aad\u8005\u306b\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u305d\u3046\">\u3053\u3061\u3089\u306e\u8a18\u4e8b<\/a>\u3082\u30c1\u30a7\u30c3\u30af\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\uff09<\/p>\n<p>\u307e\u305f\u3001<strong>\u5168\u3066\u306e\u30e1\u30fc\u30eb\u3067\u30e6\u30fc\u30b6\u306b\u4f55\u304b\u3092\u4f9d\u983c\u3059\u308b\u3088\u3046\u306a\u3053\u3068\u306f\u907f\u3051\u307e\u3057\u3087\u3046\u3002<\/strong>\u305d\u3046\u3044\u3063\u305f\u30e1\u30fc\u30eb\u306f\u3001\u3053\u3053\u305e\u3068\u3044\u3046\u6642\u306b\u305f\u307e\u306b\u53d7\u3051\u53d6\u308b\u3050\u3089\u3044\u304c\u65b0\u9bae\u3067\u3059\u3002<\/p>\n<div style=\"clear:both;width:auto;height:40px;\"><!----><\/div>\n<h4><strong>#5. \u4e00\u8cab\u6027\u306e\u3042\u308b\u30e6\u30fc\u30b6\u4f53\u9a13<\/strong><\/h4>\n<p>\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9\u307e\u3067\u306e\u8ddd\u96e2\u304c990\u30de\u30a4\u30eb\u3060\u306a\u3093\u3066\u3053\u3068\u3001\u79c1\u306f\u5168\u304f\u77e5\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u3053\u306e\u3088\u3046\u306a\u65b0\u3057\u3044\u77e5\u8b58\u3092\u5f97\u308b\u3053\u3068\u304c\u3067\u304d\u305f\u306e\u3082\u3001\u5168\u3066\u306f\u3053\u306e1\u901a\u306e\u30e1\u30fc\u30eb\u306e\u304a\u304b\u3052\u3067\u3059\u3002\u5408\u8a08\u30de\u30a4\u30eb\u7b49\u306e\u30b9\u30c6\u30fc\u30bf\u30b9\u3082\u3042\u307e\u308a\u983b\u7e41\u306b\u30c1\u30a7\u30c3\u30af\u3057\u306a\u3044\u306e\u3067\u3059\u304c\u3001\u3044\u3064\u3082\u30e1\u30fc\u30eb\u3067\u60c5\u5831\u3092\u5f97\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u77ed\u3044\u30e1\u30c3\u30bb\u30fc\u30b8\u306fFitbit\u30e6\u30fc\u30b6\u306e\u80cc\u4e2d\u3092\u62bc\u3057\u3001\u52aa\u529b\u3092\u8a8d\u3081\u3001\u305d\u306e\u5f8c\u3082\u305a\u3063\u3068\u7d9a\u3051\u3089\u308c\u308b\u3088\u3046\u5fdc\u63f4\u3057\u3066\u304f\u308c\u307e\u3059\u3002\u3057\u304b\u3082\u3001\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304b\u3064\u7c21\u6f54\u306b\u3067\u3059\u3002Fitbit\u3001\u3059\u3054\u3044\u3067\u3059\u306d\uff01<\/p>\n<div style=\"clear:both;width:auto;height:40px;\"><!----><\/div>\n<p style=\"margin-bottom:12px;\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30a4\u30f3\u30b9\u30d4\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u3082\u3063\u3068\u5f97\u305f\u3044\u65b9\u306f\u3001\u3053\u308c\u3089\u306e\u8a18\u4e8b\u3082\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<ul style=\"background-image:none;list-style-type:disc;margin-left:20px;\">\n<li style=\"background-image:none; margin-bottom: 5px; \"><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=4954\" target=\"_blank\">\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u91cd\u8981\u306a5\u3064\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/li>\n<li style=\"background-image:none; margin-bottom: 5px; \"><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=5242\" target=\"_blank\">2016\u5e74\u5ea6\u30d9\u30b9\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u3092\u3054\u7d39\u4ecb<\/a><\/li>\n<li style=\"background-image:none; margin-bottom: 5px; \"><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=4416\" target=\"_blank\">\u3010Fitbit\u3011\u5b63\u7bc0\u306b\u3042\u308f\u305b\u305f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u4e8b\u4f8b<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u306e\u8a18\u4e8b\u306f Email Marketing We\u2019re Geeking Out About: Fitbit \u306e\u6284\u8a33\u3067\u3059\u3002 Fitbit\u3092\u304a\u6301\u3061\u306e\u65b9\u3067\u3042\u308c\u3070\u3001\u76ee\u6a19\u9054\u6210\u3092\u77e5\u3089\u305b\u308b\u5408\u56f3\u304c\u3042\u3063\u305f\u3068\u304d\u306e\u6e80\u8db3\u611f\u306b\u3064\u3044\u3066\u306f\u3054\u5b58\u77e5\u306e\u3053\u3068 <a class=\"read-more\" href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=5414\">&#8230;\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":2,"featured_media":6454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-5414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/5414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5414"}],"version-history":[{"count":1,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/5414\/revisions"}],"predecessor-version":[{"id":11013,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/5414\/revisions\/11013"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/media\/6454"}],"wp:attachment":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}