![\"\u3010\u307e\u3068\u3081\u3011\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3092\u53ce\u96c6\u3059\u308b\u305f\u3081\u306e6\u3064\u306e\u65b9\u6cd5\u301c\u5229\u70b9\u3068\u30ea\u30b9\u30af\u301c\"](\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2016\/10\/36921280_s.jpg\")
<\/p>\n<\/p>\n
\u3053\u306e\u8a18\u4e8b\u306f You Forgot to Say Please: A Simple Guide to Email Address Collection Methodology<\/a> \u306e\u6284\u8a33\u3067\u3059\u3002<\/p><\/blockquote>\n
\u5b9b\u5148\u30ea\u30b9\u30c8\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u300c\u30e1\u30fc\u30eb\u3068\u3044\u3046\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3092\u5229\u7528\u3059\u308b\u969b\u306b\u6b20\u304b\u305b\u306a\u3044\u3082\u306e\u300d\u3067\u3042\u308a\u3001\u9001\u4fe1\u8005\u3068\u53d7\u4fe1\u8005\u306e\u95a2\u4fc2\u304c\u4fe1\u983c\u6027\u3068\u900f\u660e\u6027\u306b\u57fa\u3065\u3044\u3066\u3044\u308b\u3053\u3068<\/strong>\u304c\u6700\u3082\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u305f\u3081\u306e\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u8cfc\u8aad\u7533\u8fbc\u3092\u3059\u308b\u6bb5\u968e\u3001\u3064\u307e\u308a\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3092\u53ce\u96c6\u3059\u308b\u6bb5\u968e\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002<\/p>\n
\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3092\u3069\u306e\u3088\u3046\u306b\u53ce\u96c6\u3059\u308b\u304b<\/strong>\u306f\u3001\u5b9b\u5148\u30ea\u30b9\u30c8\u306e\u8cea\u3092\u5de6\u53f3\u3059\u308b\u3060\u3051\u3067\u306a\u304f\u5230\u9054\u7387\u306b\u3082\u5f71\u97ff\u3092\u53ca\u307c\u3057\u307e\u3059\u3002\u672c\u8a18\u4e8b\u3067\u306f\u30016\u3064\u306e\u53ce\u96c6\u65b9\u6cd5\u3068\u3001\u305d\u308c\u305e\u308c\u306e\u5229\u70b9\u3068\u30ea\u30b9\u30af\u3082\u3042\u308f\u305b\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n
<\/p>\n
\uff11\uff0e\u30b7\u30f3\u30b0\u30eb\u30aa\u30d7\u30c8\u30a4\u30f3\uff08Single Opt-in\uff09<\/strong><\/h3>\n
\u3053\u306e\u65b9\u6cd5\u3067\u306f\u3001\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u5165\u529b\u3084\u30c1\u30a7\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u306e\u9078\u629e\u306a\u3069\u30011\u30b9\u30c6\u30c3\u30d7\u3067\u8cfc\u8aad\u7533\u8fbc\u304c\u5b8c\u4e86\u3057\u307e\u3059\u3002\u30b7\u30f3\u30b0\u30eb\u30aa\u30d7\u30c8\u30a4\u30f3\u306f\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u5165\u529b\u30df\u30b9\u3084\u865a\u507d\u306e\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u5165\u529b\u3092\u9632\u6b62\u3059\u308b\u624b\u7acb\u3066\u304c\u306a\u304f\u3001\u9001\u4fe1\u8005\u306b\u3068\u3063\u3066\u5371\u967a\u3067\u3059\u3002\u5230\u9054\u7387\u3068\u30ec\u30d4\u30e5\u30c6\u30fc\u30b7\u30e7\u30f3\u306b\u5bfe\u3059\u308b\u30ea\u30b9\u30af\u3068\u3057\u3066\u306f\u3001\u30d0\u30a6\u30f3\u30b9\u306e\u5927\u91cf\u767a\u751f\u3060\u3051\u3067\u306a\u304f\u30b9\u30d1\u30e0\u30c8\u30e9\u30c3\u30d7\u306b\u3088\u308b\u30d6\u30e9\u30c3\u30af\u30ea\u30b9\u30c8\u3078\u306e\u63b2\u8f09\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n
\uff12\uff0e\u30b3\u30f3\u30d5\u30a1\u30fc\u30e0\u30c9\u30aa\u30d7\u30c8\u30a4\u30f3\uff08Confirmed Opt-in\uff09<\/strong><\/h3>\n
\u3053\u306e\u65b9\u6cd5\u3067\u306f\u3001\u8cfc\u8aad\u7533\u3057\u8fbc\u307f\u3092\u3059\u308b\u3068\u30a6\u30a7\u30eb\u30ab\u30e0\u30e1\u30fc\u30eb\u306a\u3069\u304c\u9001\u4fe1\u3055\u308c\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u53d7\u4fe1\u8005\u306e\u8cfc\u8aad\u5e0c\u671b\u3092\u78ba\u8a8d\u3067\u304d\u3001\u6c17\u304c\u5909\u308f\u3063\u3066\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3057\u305f\u304f\u306a\u304f\u306a\u3063\u305f\u53d7\u4fe1\u8005\u306e\u78ba\u8a8d\u3082\u3067\u304d\u307e\u3059\u3002\u3088\u3063\u3066\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u306e\u5b9b\u5148\u30ea\u30b9\u30c8\u304b\u3089\u5916\u308c\u305f\u3044\u3068\u601d\u3063\u3066\u3044\u308b\u4eba\u3092\u3044\u3061\u65e9\u304f\u77e5\u308b\u3053\u3068\u304c\u53ef\u80fd\u3068\u306a\u308a\u3001\u307e\u305f\u3001\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u5b58\u5728\u78ba\u8a8d\u3082\u53ef\u80fd\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u30b9\u30d1\u30e0\u30c8\u30e9\u30c3\u30d7\u306e\u53ef\u80fd\u6027\u304c\u3042\u308b\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9<\/a>\uff08\u5165\u529b\u30df\u30b9\u3084\u53e4\u3044\u30a2\u30c9\u30ec\u30b9\uff09\u306b\u65e9\u3044\u6bb5\u968e\u3067\u6c17\u3065\u304f\u3053\u3068\u3082\u3067\u304d\u307e\u3059\u3002<\/p>\n
\uff13\uff0e\u30d7\u30ec\u30bb\u30ec\u30af\u30c6\u30c3\u30c9\u30aa\u30d7\u30c8\u30a4\u30f3\uff08Pre-Selected Opt-in\uff09<\/strong><\/h3>\n
\u3053\u306e\u65b9\u6cd5\u306f\u3001\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3092\u5165\u529b\u3057\u305f\u969b\uff08EC\u30b5\u30a4\u30c8\u3067\u306e\u8cfc\u5165\u624b\u7d9a\u304d\u306a\u3069\uff09\u306b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30e1\u30fc\u30eb\u306e\u8cfc\u8aad\u30c1\u30a7\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u304c\u65e2\u306b\u9078\u629e\u3055\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u3082\u306e\u3067\u3059\u3002\u30c1\u30a7\u30c3\u30af\u3092\u306f\u305a\u3055\u306a\u3051\u308c\u3070\u30e6\u30fc\u30b6\u306f\u30e1\u30fc\u30eb\u306e\u53d7\u4fe1\u306b\u540c\u610f\u3057\u305f\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u3057\u304b\u3057\u306a\u304c\u3089\u3001\u8cfc\u8aad\u306b\u540c\u610f\u3057\u305f\u3053\u3068\u306b\u6c17\u3065\u304b\u306a\u3044\u30e6\u30fc\u30b6\u3082\u3044\u308b\u305f\u3081\u3001\u5171\u540c\u767b\u9332\uff08\uff15\uff0e\u53c2\u7167\uff09\u3068\u540c\u69d8\u306e\u30ea\u30b9\u30af\u3092\u5b55\u3093\u3067\u3044\u307e\u3059\u3002\u30c1\u30a7\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u306b\u6c17\u3065\u304b\u306a\u304b\u3063\u305f\u30e6\u30fc\u30b6\u304c\u30e1\u30fc\u30eb\u3092\u53d7\u3051\u53d6\u3063\u305f\u5834\u5408\u3001\u8ff7\u60d1\u30e1\u30fc\u30eb\u5831\u544a\u3055\u308c\u308b\u30ea\u30b9\u30af\u304c\u9ad8\u304f\u3001\u30ec\u30d4\u30e5\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u4f01\u696d\u30a4\u30e1\u30fc\u30b8\u306e\u4f4e\u4e0b\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n
\uff14\uff0e\u78ba\u8a8d\u4ed8\u304d\u306e\u30d7\u30ec\u30bb\u30ec\u30af\u30c6\u30c3\u30c9\u30aa\u30d7\u30c8\u30a4\u30f3\uff08Pre-Selected Opt-in With Confirmation\uff09<\/strong><\/h3>\n
\u3053\u306e\u65b9\u6cd5\u3067\u306f\u3001\u30d7\u30ec\u30bb\u30ec\u30af\u30c6\u30c3\u30c9\u306e\u30c1\u30a7\u30c3\u30af\u3092\u5168\u304f\u5916\u3055\u306a\u304b\u3063\u305f\u53d7\u4fe1\u8005\u306b\u8cfc\u8aad\u610f\u5fd7\u3092\u78ba\u8a8d\u3059\u308b\u305f\u3081\u306e\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3057\u307e\u3059\u3002\u30d7\u30ec\u30bb\u30ec\u30af\u30c6\u30c3\u30c9\u30aa\u30d7\u30c8\u30a4\u30f3\u3068\u306f\u7570\u306a\u308a\u3001\u78ba\u8a8d\u30e1\u30fc\u30eb\u306b\u3088\u3063\u3066\u610f\u56f3\u305b\u305a\u30c1\u30a7\u30c3\u30af\u3092\u6b8b\u3057\u3066\u3057\u307e\u3063\u305f\u53d7\u4fe1\u8005\u3092\u6e1b\u3089\u3059\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3001\u8ff7\u60d1\u30e1\u30fc\u30eb\u5831\u544a\u3055\u308c\u308b\u30ea\u30b9\u30af\u3092\u4f4e\u6e1b\u3067\u304d\u307e\u3059\u3002<\/p>\n
\uff15\uff0e\u5171\u540c\u767b\u9332\uff08Co-registration\uff09<\/strong><\/h3>\n
\u3053\u306e\u65b9\u6cd5\u3067\u306f\u3001\u300c\u7b2c\u4e09\u8005\u304b\u3089\u306e\u30e1\u30fc\u30eb\u3092\u53d7\u4fe1\u3059\u308b\u3053\u3068\u306b\u540c\u610f\u3059\u308b\u300d\u3068\u3044\u3046\u9078\u629e\u80a2\u3092\uff08\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u5f37\u5236\u7684\u306b\uff09\u63d0\u4f9b\u3057\u307e\u3059\u3002\u5171\u540c\u767b\u9332\u306f\u30ea\u30b9\u30af\u304c\u975e\u5e38\u306b\u9ad8\u3044\u306e\u3067\u3001\u30e1\u30fc\u30eb\u53ce\u96c6\u306e\u969b\u306b\u5171\u540c\u767b\u9332\u3092\u793a\u3059\u660e\u78ba<\/strong>\u306a\u8a18\u8f09\u304c\u3042\u3063\u305f\u308a\u8cfc\u8aad\u3092\u8a31\u53ef\u3057\u306a\u3044\u9078\u629e\u304c\u53ef\u80fd\u3060\u3063\u305f\u308a\u3059\u308b\u5834\u5408\u306b\u9650\u308a\u3001\u591a\u5c11\u306e\u65e8\u5473\u304c\u3042\u308b\u3068\u3044\u3048\u307e\u3059\u3002\u5171\u540c\u767b\u9332\u306e\u30c1\u30a7\u30c3\u30af\u30dc\u30c3\u30af\u30b9\u3092\u305d\u306e\u307e\u307e\u306b\u3057\u305f\u3053\u3068\u3092\u5fd8\u308c\u3066\u3044\u308b\u53d7\u4fe1\u8005\u304c\u30e1\u30fc\u30eb\u3092\u53d7\u4fe1\u3057\u305f\u3089\u3001\u6df7\u4e71\u3059\u308b\u3067\u3057\u3087\u3046\u3002\u5b9f\u969b\u554f\u984c\u3001\u8cfc\u8aad\u3057\u305f\u899a\u3048\u306e\u306a\u3044\u30e1\u30fc\u30eb\u3092\u53d7\u3051\u53d6\u3063\u305f\u5834\u5408\u3001\u3044\u3068\u3082\u7c21\u5358\u306b\u8ff7\u60d1\u30e1\u30fc\u30eb\u5831\u544a\u3055\u308c\u5230\u9054\u7387\u306e\u554f\u984c\u3092\u5f15\u304d\u8d77\u3053\u3059\u305f\u3081\u3001\u5171\u540c\u767b\u9332\u306f\u5341\u5206\u6ce8\u610f\u3057\u3066\u63a1\u7528\u3059\u308b\u3079\u304d\u3067\u3059\u3002<\/p>\n
\uff16\uff0e\u30c0\u30d6\u30eb\u30aa\u30d7\u30c8\u30a4\u30f3\uff08Double Opt-in\uff09<\/strong><\/h3>\n
\u3053\u306e\u65b9\u6cd5\u306f\u3001\u8cfc\u8aad\u306e\u627f\u8afe\u3092\u5f97\u308b\u306e\u306b\u6700\u3082\u9069\u3057\u305f\u65b9\u6cd5\u3067\u3059\u3002\u306a\u305c\u306a\u3089\u3001\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u5165\u529b\u306b\u7d9a\u304f\u300c2\u3064\u76ee\u306e\u884c\u52d5\u300d\u3068\u3057\u3066\u3001\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u6240\u6709\u8005\u306b\u8cfc\u8aad\u306e\u627f\u8afe\u3092\u8981\u6c42\u3059\u308b\u304b\u3089\u3067\u3059\u30022\u3064\u76ee\u306e\u884c\u52d5\u306b\u306f\u3001\u8cfc\u8aad\u78ba\u8a8d\u7528\u306e\u30ea\u30f3\u30af\u3092CTA\u306b\u3059\u308b\uff08URL\u3092\u30d6\u30e9\u30a6\u30b6\u306bPOST\u3059\u308b\uff09\u3001\u306a\u3069\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u65b9\u6cd5\u3092\u63a1\u7528\u3059\u308b\u3068\u3001\u9001\u4fe1\u8005\u306f\u8cfc\u8aad\u7533\u8fbc\u307f\u8005\u304c\u30b5\u30fc\u30d3\u30b9\u3084\u30d6\u30e9\u30f3\u30c9\u304b\u3089\u306e\u30e1\u30fc\u30eb\u3092\u53d7\u3051\u53d6\u308a\u305f\u304c\u3063\u3066\u3044\u308b\u3068\u78ba\u4fe1\u3067\u304d\u3001\u307e\u305f\u3001\u53d7\u4fe1\u8005\u3068\u9001\u4fe1\u8005\u306e\u95a2\u4fc2\u3092\u826f\u3044\u72b6\u614b\u3067\u59cb\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3092\u53ce\u96c6\u3059\u308b\u306e\u306b\u7406\u60f3\u7684\u306a\u65b9\u6cd5\u3060\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n
\u3055\u3044\u3054\u306b<\/strong><\/h3>\n
\u672c\u8a18\u4e8b\u3067\u3054\u7d39\u4ecb\u3057\u305f\u3068\u304a\u308a\u3001\u3069\u306e\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u53ce\u96c6\u65b9\u6cd5\u3092\u63a1\u7528\u3059\u308b\u304b\u306b\u3088\u3063\u3066\u53d7\u4fe1\u8005\u304c\u53d7\u3051\u308b\u5370\u8c61\u306f\u5909\u308f\u3063\u3066\u304d\u307e\u3059\u3002\u30e1\u30fc\u30eb\u30c1\u30e3\u30cd\u30eb\u6226\u7565\u306e\u6e96\u5099\u6bb5\u968e\u3067\u624b\u3092\u629c\u304f\u3068\u6700\u7d42\u7684\u306b\u306f\u30ec\u30d4\u30e5\u30c6\u30fc\u30b7\u30e7\u30f3\u3084\u5230\u9054\u7387\u306b\u5f71\u97ff\u304c\u53ca\u3093\u3067\u3057\u307e\u3046\u305f\u3081\u3001\u305d\u308c\u305e\u308c\u306e\u53ce\u96c6\u65b9\u6cd5\u3092\u6ce8\u610f\u6df1\u304f\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u591a\u304f\u306e\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\u30d7\u30ed\u30d0\u30a4\u30c0\u306f\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30ca\u30eb\u30e1\u30fc\u30eb\u3092\u53d7\u4fe1\u8005\u306e\u53cd\u5fdc\u306b\u3088\u3063\u3066\u8a55\u4fa1\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u53d7\u4fe1\u8005\u306e\u53cd\u5fdc\u306e\u65e9\u3055\u304c\u3088\u308a\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n
\u306a\u304a\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9ad8\u3044\u5b9b\u5148\u30ea\u30b9\u30c8\u3092\u4f5c\u6210\u3059\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8\u3092How To Authentically Grow Your Email List\uff08\u82f1\u8a9e\uff09<\/a>\u3067\u3054\u7d39\u4ecb\u3057\u3066\u3044\u307e\u3059\u3002\u305c\u3072\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"
\u3053\u306e\u8a18\u4e8b\u306f You Forgot to Say Please: A Simple Guide to Email Address Collection Methodology \u306e\u6284\u8a33\u3067\u3059\u3002 \u5b9b\u5148\u30ea\u30b9\u30c8\u306f\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066 …\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":2,"featured_media":6795,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-6790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/6790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6790"}],"version-history":[{"count":4,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/6790\/revisions"}],"predecessor-version":[{"id":15561,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/6790\/revisions\/15561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/media\/6795"}],"wp:attachment":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}