{"id":8343,"date":"2017-08-22T12:10:17","date_gmt":"2017-08-22T03:10:17","guid":{"rendered":"https:\/\/sendgrid.kke.co.jp\/blog\/?p=8343"},"modified":"2019-03-27T15:06:39","modified_gmt":"2019-03-27T06:06:39","slug":"%e6%a5%ad%e7%95%8c%e5%88%a5%e3%81%ae%e9%96%8b%e5%b0%81%e7%8e%87%e3%83%bb%e3%82%af%e3%83%aa%e3%83%83%e3%82%af%e7%8e%87%e3%82%82%e6%8e%b2%e8%bc%89%ef%bc%812017-global-email-benchmark-report%e3%81%ae","status":"publish","type":"post","link":"https:\/\/sendgrid.kke.co.jp\/blog\/?p=8343","title":{"rendered":"\u696d\u754c\u5225\u306e\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u3082\u63b2\u8f09\uff012017 Global Email Benchmark Report\u306e\u6d3b\u7528\u6cd5"},"content":{"rendered":"<p class=\"fill\" style=\"background-color:#FFFFFF;\"><img decoding=\"async\" class=\"size-full wp-image-8361 aligncenter\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/08\/2017_Benchmark_Cover.png\" alt=\"\u696d\u754c\u5225\u306e\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u3082\u63b2\u8f09\uff012017 Global Email Benchmark Report\u306e\u6d3b\u7528\u6cd5\" width=\"70%\" srcset=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/08\/2017_Benchmark_Cover.png 2400w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/08\/2017_Benchmark_Cover-150x150.png 150w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/08\/2017_Benchmark_Cover-300x300.png 300w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/08\/2017_Benchmark_Cover-768x768.png 768w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2017\/08\/2017_Benchmark_Cover-1024x1024.png 1024w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/p>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u7686\u69d8\u306b\u306f\u3001\u69d8\u3005\u306a\u60a9\u307f\u306e\u7a2e\u304c\u3042\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002\u300c\u30ea\u30b9\u30c8\u30b5\u30a4\u30ba\u304c\u5897\u3048\u306a\u3044\u300d\u300c\u914d\u4fe1\u505c\u6b62\u304c\u591a\u3044\u300d\u300c\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u304c\u4f4e\u3044\u300d\u306a\u3069\u3001\u601d\u3044\u5f53\u305f\u308b\u3053\u3068\u3042\u308a\u307e\u305b\u3093\u304b\uff1f<\/p>\n<p style=\"margin-bottom:10px;\">\u4e2d\u3067\u3082\u3001\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3093\u306a\u8ab2\u984c\u3092\u304a\u6301\u3061\u306e\u65b9\u304c\u591a\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<ul atyle=\"margin-top:5px;\">\n<li>\u81ea\u793e\u306e\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u304c\u4ed6\u793e\u3068\u6bd4\u3079\u3066\u9ad8\u3044\u306e\u304b\u4f4e\u3044\u306e\u304b\u308f\u304b\u3089\u306a\u3044<\/li>\n<li>\u6570\u5024\u3092\u4e0a\u3052\u308b\u305f\u3081\u306b\u3059\u3079\u304d\u3053\u3068\u304c\u308f\u304b\u3089\u306a\u3044<\/li>\n<\/ul>\n<p>SendGrid\u793e\u306e <strong>2017 Global Email Benchmark Report <\/strong>\uff08\u4ee5\u4e0b\u3001\u30ec\u30dd\u30fc\u30c8\uff09\u3092\u8aad\u3081\u3070\u3001\u3053\u3046\u3044\u3063\u305f\u8ab2\u984c\u304c\u89e3\u6c7a\u3059\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u696d\u754c\u5225\u306e\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u306f\u3082\u3061\u308d\u3093\u3001\u30e1\u30fc\u30eb\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u306a\u3069\u3082\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u3001\u305d\u306e\u5185\u5bb9\u3092\u4e00\u90e8\u629c\u7c8b\u3057\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u8208\u5473\u306e\u3042\u308b\u65b9\u306f\u3001\u662f\u975e<a href=\"https:\/\/go.sendgrid.com\/Guide-2017-Email-Benchmark-Report_2017-EmailBenchmark-Report.html\" target=\"_blank\">\u3053\u3061\u3089<\/a>\u304b\u3089\u30ec\u30dd\u30fc\u30c8\u5168\u6587\uff08\u203b\u82f1\u8a9e\u3067\u3059\uff09\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<div style=\"clear:both;width:auto;height:40px;\"><!----><\/div>\n<h3>\u696d\u754c\u5225\u306e\u958b\u5c01\u7387\u3068\u30af\u30ea\u30c3\u30af\u7387\u306e\u5e73\u5747\u5024<\/h3>\n<p>\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u306f\u696d\u754c\u306b\u3088\u3063\u3066\u6570\u5024\u304c\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u30ec\u30dd\u30fc\u30c8\u3067\u306f25\u3082\u306e\u696d\u754c\u306e\u6570\u5024\u3092\u516c\u958b\u3057\u3066\u3044\u308b\u306e\u3067\u3001\u3042\u306a\u305f\u306e\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u3092\u696d\u754c\u5e73\u5747\u3068\u6bd4\u8f03\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u4ee5\u4e0b\u3001\u4e00\u90e8\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th width=\"20%\">\u696d\u754c<\/th>\n<th width=\"20%\">\u958b\u5c01\u7387<\/th>\n<th width=\"20%\">\u30af\u30ea\u30c3\u30af\u7387<\/th>\n<th width=\"20%\">\u30e6\u30cb\u30fc\u30af\u958b\u5c01\u7387<\/th>\n<th width=\"20%\">\u30e6\u30cb\u30fc\u30af\u30af\u30ea\u30c3\u30af\u7387<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>E\u30b3\u30de\u30fc\u30b9<\/td>\n<td>15%<\/td>\n<td>1.7%<\/td>\n<td>8%<\/td>\n<td>1.1%<\/td>\n<\/tr>\n<tr>\n<td>\u6559\u80b2<\/td>\n<td>35%<\/td>\n<td>4%<\/td>\n<td>18%<\/td>\n<td>2.5%<\/td>\n<\/tr>\n<tr>\n<td>\u65c5\u884c<\/td>\n<td>53%<\/td>\n<td>2.9%<\/td>\n<td>26%<\/td>\n<td>2.2%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u203b\u958b\u5c01\u7387\u3068\u30e6\u30cb\u30fc\u30af\u958b\u5c01\u7387\u306e\u9055\u3044\u306f\u3001\u8907\u6570\u56de\u306e\u958b\u5c01\u3092\u30ab\u30a6\u30f3\u30c8\u3059\u308b\u304b\u3069\u3046\u304b\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001\u53d7\u4fe1\u8005\u304c\u540c\u4e00\u306e\u30e1\u30fc\u30eb\u30923\u56de\u958b\u5c01\u3057\u305f\u5834\u5408\u3001\u958b\u5c01\u7387\u3067\u306f3\u56de\u3001\u30e6\u30cb\u30fc\u30af\u958b\u5c01\u7387\u3067\u306f1\u56de\u3068\u3057\u3066\u30ab\u30a6\u30f3\u30c8\u3057\u307e\u3059\u3002\u30af\u30ea\u30c3\u30af\u7387\u3068\u30e6\u30cb\u30fc\u30af\u30af\u30ea\u30c3\u30af\u7387\u306e\u9055\u3044\u3082\u540c\u69d8\u3067\u3059\u3002<\/p>\n<p>\u696d\u754c\u5e73\u5747\u3068\u6bd4\u8f03\u3057\u3066\u3069\u3046\u3067\u3057\u305f\u304b\uff1f<br \/>\n\u300c\u958b\u5c01\u7387\u306f\u5e73\u5747\u5024\u3092\u4e0a\u56de\u3063\u305f\u304c\u30af\u30ea\u30c3\u30af\u7387\u306f\u4e0b\u56de\u3063\u305f\u300d\u3068\u3044\u3046\u5834\u5408\u3001\u4eca\u5f8c\u306f\u30af\u30ea\u30c3\u30af\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u3066\u307f\u308b\u306e\u3082\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<div style=\"clear:both;width:auto;height:40px;\"><!----><\/div>\n<h3>\u696d\u754c\u5225\u306e\u30c8\u30ec\u30f3\u30c9<\/h3>\n<p>\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u65bd\u7b56\u3092\u5b9f\u65bd\u3059\u308c\u3070\u3044\u3044\u304b\u5206\u304b\u3089\u306a\u3051\u308c\u3070\u3001\u696d\u754c\u306e\u30c8\u30ec\u30f3\u30c9\u3092\u53c2\u8003\u306b\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u696d\u754c\u3054\u3068\u306b\u5404\u7a2e\u6307\u6a19\u306b\u3064\u3044\u3066\u524d\u5e74\u306e\u30c7\u30fc\u30bf\u3068\u6bd4\u8f03\u3057\u30c8\u30ec\u30f3\u30c9\u3092\u8003\u5bdf\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u65c5\u884c\u696d\u754c\u3067\u306f\u4e0b\u8a18\u306e\u5185\u5bb9\u304c\u8a18\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote cite=\"https:\/\/go.sendgrid.com\/Guide-2017-Email-Benchmark-Report_2017-EmailBenchmark-Report.html\">\n<ul>\n<li>Mobile device usage increased from 63% to 70%<\/li>\n<li>Monthly send rate stayed constant at 8 messages per month<\/li>\n<li>Open rate increased from 43% to 53%, unique open rate increased from 19% to 26%, click rate decreased from 10.2% to 2.9%, unique click rate decreased from 2.4% to 2.2%<\/li>\n<\/ul>\n<p>Recipients may be becoming more discerning about emails from the Travel\/Hospitality industry\u2014which means they could be opening many emails, but only clicking on exceptional offers\/links.\n<\/p><\/blockquote>\n<div style=\"border-left: 4px solid #666666; padding: 10px 10px 10px 20px; margin-bottom: 40px;\">\n<ul>\n<li>\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u306e\u5229\u7528\u7387\u306f63%\u304b\u308970%\u306b\u4e0a\u6607\u3057\u305f\u3002<\/li>\n<li>\u6bce\u6708\u306e\u9001\u4fe1\u6570\u306f8\u901a\u3067\u3001\u524d\u5e74\u3068\u5909\u308f\u308a\u306a\u3057\u3002<\/li>\n<li>\u958b\u5c01\u7387\u306f43%\u304b\u308953%\u306b\u3001\u30e6\u30cb\u30fc\u30af\u958b\u5c01\u7387\u306f19%\u304b\u308926%\u306b\u4e0a\u6607\u3057\u305f\u3002<\/li>\n<li>\u30af\u30ea\u30c3\u30af\u7387\u306f10.2%\u304b\u30892.9%\u306b\u3001\u30e6\u30cb\u30fc\u30af\u30af\u30ea\u30c3\u30af\u7387\u306f2.4%\u304b\u30892.2%\u306b\u6e1b\u5c11\u3057\u305f\u3002<\/li>\n<\/ul>\n<p style=\"margin-bottom:10px;\">\u53d7\u4fe1\u8005\u306f\u524d\u5e74\u3068\u6bd4\u8f03\u3057\u3066\u591a\u304f\u306e\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u3066\u3044\u307e\u3059\u304c\u30af\u30ea\u30c3\u30af\u306f\u6e1b\u5c11\u3057\u3066\u304a\u308a\u3001\u7279\u306b\u76ee\u3092\u5f15\u304fCTA\u3057\u304b\u30af\u30ea\u30c3\u30af\u3057\u3066\u3044\u306a\u3044\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002\u65c5\u884c\u696d\u754c\u304b\u3089\u306e\u30e1\u30fc\u30eb\u306b\u5bfe\u3057\u3066\u53d7\u4fe1\u8005\u306e\u76ee\u304c\u80a5\u3048\u3066\u304d\u305f\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<\/div>\n<p>\u65c5\u884c\u696d\u754c\u3067\u30af\u30ea\u30c3\u30af\u7387\u3092\u6539\u5584\u3057\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u308b\u5834\u5408\u3001\u53d7\u4fe1\u8005\u306e\u76ee\u306b\u7559\u307e\u308bCTA\u3092\u4f5c\u6210\u3059\u308b\u306b\u306f\u3069\u3046\u3057\u305f\u3089\u826f\u3044\u304b\u3001\u307e\u305f\u3001\u30e2\u30d0\u30a4\u30eb\u5229\u7528\u8005\u306e\u5272\u5408\u3092\u8003\u616e\u3057\u30e2\u30d0\u30a4\u30eb\u3067\u3082\u30af\u30ea\u30c3\u30af\u3057\u3084\u3059\u3044CTA\u3092\u4f5c\u6210\u3059\u308b\u306b\u306f\u3069\u3046\u3057\u305f\u3089\u826f\u3044\u304b\u3001\u306a\u3069\u3092\u8003\u3048\u306a\u304c\u3089\u65bd\u7b56\u3092\u691c\u8a0e\u3059\u308b\u3068\u52b9\u679c\u304c\u3042\u308a\u305d\u3046\u3067\u3059\u3002<\/p>\n<div style=\"clear:both;width:auto;height:40px;\"><!----><\/div>\n<p>\u30ec\u30dd\u30fc\u30c8\u306b\u306f\u3001\u4e0a\u8a18\u4ee5\u5916\u306b\u3082\u56fd\u5225\u306e\u30e1\u30fc\u30eb\u306e\u53d7\u4fe1\u74b0\u5883\uff08\u30d7\u30ed\u30d0\u30a4\u30c0\u3084\u30c7\u30d0\u30a4\u30b9\uff09\u3084\u30012017\u5e74\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u8003\u3048\u308b\u4e0a\u3067\u8003\u616e\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u306a\u3069\u3001\u53c2\u8003\u306b\u306a\u308b\u60c5\u5831\u304c\u591a\u304f\u8a18\u8f09\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u662f\u975e\u3001<strong>2017 Global Email Benchmark Report<\/strong> \u3092\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\uff01\u30ec\u30dd\u30fc\u30c8\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f<a href=\"https:\/\/go.sendgrid.com\/Guide-2017-Email-Benchmark-Report_2017-EmailBenchmark-Report.html\" target=\"_blank\">\u3053\u3061\u3089<\/a>\u304b\u3089\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30bf\u30fc\u306e\u7686\u69d8\u306b\u306f\u3001\u69d8\u3005\u306a\u60a9\u307f\u306e\u7a2e\u304c\u3042\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002\u300c\u30ea\u30b9\u30c8\u30b5\u30a4\u30ba\u304c\u5897\u3048\u306a\u3044\u300d\u300c\u914d\u4fe1\u505c\u6b62\u304c\u591a\u3044\u300d\u300c\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u304c\u4f4e\u3044\u300d\u306a\u3069\u3001\u601d\u3044\u5f53\u305f\u308b\u3053\u3068\u3042\u308a\u307e\u305b\u3093\u304b\uff1f \u4e2d\u3067\u3082\u3001\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u306b\u3064\u3044\u3066\u306f\u3001\u3053\u3093\u306a\u8ab2\u984c\u3092 <a class=\"read-more\" href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=8343\">&#8230;\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":2,"featured_media":8361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,15],"tags":[],"class_list":["post-8343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-email-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/8343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8343"}],"version-history":[{"count":19,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/8343\/revisions"}],"predecessor-version":[{"id":8364,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/8343\/revisions\/8364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/media\/8361"}],"wp:attachment":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}