{"id":913,"date":"2014-04-01T10:25:51","date_gmt":"2014-04-01T01:25:51","guid":{"rendered":"https:\/\/ec2-54-238-200-5.ap-northeast-1.compute.amazonaws.com\/blog\/?p=913"},"modified":"2019-04-02T14:16:07","modified_gmt":"2019-04-02T05:16:07","slug":"%e3%83%a1%e3%83%bc%e3%83%ab%e3%81%ae%e5%88%b0%e9%81%94%e6%80%a7%e3%81%8c%e3%83%93%e3%82%b8%e3%83%8d%e3%82%b9%e3%81%ab%e4%b8%8e%e3%81%88%e3%82%8b%e5%bd%b1%e9%9f%bf","status":"publish","type":"post","link":"https:\/\/sendgrid.kke.co.jp\/blog\/?p=913","title":{"rendered":"\u30e1\u30fc\u30eb\u306e\u5230\u9054\u6027\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u4e0e\u3048\u308b\u5f71\u97ff"},"content":{"rendered":"<p style=\"background-color:#FFFFFF;margin:0;padding:0;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2014\/03\/26197595_s.jpg\" alt=\"\u30e1\u30fc\u30eb\u306e\u5230\u9054\u6027\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u4e0e\u3048\u308b\u5f71\u97ff\" width=\"450\" height=\"346\" class=\"alignnone size-full wp-image-914\" style=\"margin:0;display: block; margin: auto;\" srcset=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2014\/03\/26197595_s.jpg 450w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2014\/03\/26197595_s-300x231.jpg 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<blockquote>\n<p>\u3053\u306e\u8a18\u4e8b\u306f <a href=\"http:\/\/sendgrid.com\/blog\/poor-email-deliverability-impacts-business-2\/\" target=\"_blank\">How Poor Email Deliverability Impacts Your Business<\/a> \u306e\u6284\u8a33\u3067\u3059\u3002<\/p>\n<\/blockquote>\n<p>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ec\u30fc\u30c8\u306e\u5411\u4e0a\u306b\u76f4\u7d50\u3059\u308b\u305f\u3081\u3001\u30e1\u30fc\u30eb\u306e\u5230\u9054\u6027(deliverability)\u304c\u91cd\u8981\u3067\u3042\u308b\u3053\u3068\u306f\u3053\u308c\u307e\u3067\u306b\u3082\u8ff0\u3079\u3066\u304d\u307e\u3057\u305f\u3002\u3082\u3061\u308d\u3093\u3001\u305d\u306e\u91cd\u8981\u5ea6\u306f\u30d3\u30b8\u30cd\u30b9\u306b\u3088\u308a\u7570\u306a\u308a\u307e\u3059\u304c\u3001\u4f55\u3089\u304b\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3059\u305f\u3081\u306b\u30e1\u30fc\u30eb\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u5b9f\u969b\u306b\u3069\u308c\u304f\u3089\u3044\u5c4a\u3044\u3066\u3044\u308b\u306e\u304b\u3092\u6ce8\u610f\u6df1\u304f\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4ee5\u4e0b\u3001\u30e1\u30fc\u30eb\u306e\u5230\u9054\u6027\u304c\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u3042\u305f\u3048\u308b\u306e\u304b\u30013\u3064\u306e\u30d3\u30b8\u30cd\u30b9\u3092\u4f8b\u306b\u3068\u3063\u3066\u8aac\u660e\u3057\u307e\u3059\u3002<!--more--><\/p>\n<ul style=\"background-image:none;list-style-type:disc;margin-left:20px;\">\n<li style=\"background-image:none;\">\u30ea\u30c6\u30fc\u30eb\uff08\u5c0f\u58f2\u308a\uff09<\/li>\n<li style=\"background-image:none;\">Web\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3<\/li>\n<li style=\"background-image:none;\">B to B<\/li>\n<\/ul>\n<div style=\"clear:both;width:auto;height:40px;\"><!----><\/div>\n<h4><strong>\u5230\u9054\u7387\u306b\u95a2\u3059\u308b\u6570\u5024<\/strong><\/h4>\n<p>\u30e1\u30fc\u30eb\u306e\u5230\u9054\u7387\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u5bfe\u3057\u3066\u3069\u306e\u7a0b\u5ea6\u5f71\u97ff\u304c\u3042\u308b\u304b\u3092\u8a55\u4fa1\u3059\u308b\u306e\u306b\u96e3\u3057\u3044\u8a08\u7b97\u306f\u5fc5\u8981\u3042\u308a\u307e\u305b\u3093\u3002<a href=\"http:\/\/landing.returnpath.com\/placement-benchmarks-2013\" target=\"_blank\">2013\u5e74\u306eReturnPath\u793e\u306e\u30ec\u30dd\u30fc\u30c8<\/a>\u306b\u3088\u308b\u3068\u3001\u30aa\u30d7\u30c8\u30a4\u30f3\u30e1\u30fc\u30eb\u306e\u3046\u3061 <strong>22%<\/strong> \u304c\u53d7\u4fe1\u30c8\u30ec\u30a4\u306b\u5230\u9054\u3057\u3066\u3044\u306a\u3044\u305d\u3046\u3067\u3059\u3002\u3082\u3057100\u4e07\u4eba\u306e\u8cfc\u8aad\u8005\u304c\u3044\u308b\u5834\u5408\u3001\u306a\u3093\u306820\u4e07\u4eba\u4ee5\u4e0a\u306b\u30e1\u30fc\u30eb\u304c\u5c4a\u3044\u3066\u3044\u306a\u3044\u8a08\u7b97\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u7d30\u304b\u306a\u8a08\u7b97\u3092\u3059\u308b\u3053\u3068\u306b\u3088\u308a\u6b63\u78ba\u306a\u5f71\u97ff\u3092\u5c0e\u304d\u51fa\u3059\u3053\u3068\u306f\u53ef\u80fd\u3067\u3059\u304c\u3001\u307e\u305a\u306f22%\u3068\u3044\u3046\u6570\u5b57\u304c\u3069\u306e\u3088\u3046\u306a\u610f\u5473\u3092\u6301\u3064\u306e\u304b\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<div style=\"clear:both;width:auto;height:40px;\"><!----><\/div>\n<h4><strong>\u30ea\u30c6\u30fc\u30eb\u306b\u3068\u3063\u3066\u306e22%<\/strong><\/h4>\n<p>\u30ea\u30c6\u30fc\u30eb\u3067\u306f\u3001\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306eROI\u3092A\/B\u30c6\u30b9\u30c8\u7b49\u3092\u5229\u7528\u3057\u3066\u8a55\u4fa1\u3067\u304d\u308b\u5834\u5408\u3082\u591a\u304f\u3001\u7b97\u51fa\u304c\u975e\u5e38\u306b\u7c21\u5358\u3067\u3059\u3002\u5404\u30e1\u30fc\u30eb\u9001\u4fe1\u5bfe\u8c61\u30bb\u30b0\u30e1\u30f3\u30c8\u3084\u500b\u3005\u306e\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u304b\u3089\u5f97\u3089\u308c\u308b\u52b9\u679c\u3092\u6570\u5024\u5316\u3057\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u52b9\u679c\u6e2c\u5b9a\u304c\u884c\u3048\u307e\u3059\u3002\u4e0a\u8ff0\u306e\u4f8b\u306e\u5834\u5408\u300120\u4e07\u4eba\u5206\u306e\u5229\u76ca\u306e\u640d\u5931\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001\u5b9f\u969b\u306b\u8cfc\u8cb7\u884c\u52d5\u3092\u3068\u3063\u305f\u9867\u5ba2\u304c\u3082\u3057\u767a\u9001\u306e\u304a\u77e5\u3089\u305b\u3084\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u60c5\u5831\u306a\u3069\u306e\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u3092\u53d7\u3051\u53d6\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304b\u3063\u305f\u3089\u3069\u3046\u3067\u3057\u3087\u3046\u304b\uff1f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u7dad\u6301\u306b\u81f4\u547d\u7684\u306a\u30c0\u30e1\u30fc\u30b8\u3068\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<div style=\"clear:both;width:auto;height:40px;\"><!----><\/div>\n<h4><strong>Web\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u3068\u3063\u3066\u306e22%<\/strong><\/h4>\n<p>Web\u3084\u30e2\u30d0\u30a4\u30eb\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u5834\u5408\u3001ROI\u306f\u591a\u304f\u306e\u5834\u5408\u3001\u30e6\u30fc\u30b6\u6570\u3067\u6e2c\u5b9a\u3055\u308c\u307e\u3059\u3002\u57fa\u6e96\u3068\u3057\u3066\u306f\u66d6\u6627\u306a\u3082\u306e\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u65b0\u305f\u306a\u30e6\u30fc\u30b6\u3092\u7372\u5f97\u3057\u3001\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u6c17\u306b\u5165\u3063\u3066\u3082\u3089\u3048\u3070\u3001\u53cb\u4eba\u306b\u3082\u62e1\u6563\u3055\u308c\u3001\u3044\u305a\u308c\u306f\u6709\u6599\u4f1a\u54e1\u304c\u5897\u3048\u308b\u3068\u3044\u3046\u8003\u3048\u304b\u3089\u3053\u306e\u57fa\u6e96\u304c\u63a1\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br 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style=\"clear:both;width:auto;height:40px;\"><!----><\/div>\n<h4><strong>BtoB\u4f01\u696d\u306b\u3068\u3063\u3066\u306e22%<\/strong><\/h4>\n<p>BtoB\u306e\u5834\u5408\u3001\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u6e2c\u5b9a\u306f\u96e3\u3057\u304f\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u6c7a\u3057\u3066\u91cd\u8981\u3067\u306f\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4e00\u8cab\u6027\u306e\u3042\u308b\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u901a\u3057\u3066\u3001\u95a2\u4fc2\u3092\u69cb\u7bc9\u3059\u308b\u306e\u306b\u30e1\u30fc\u30eb\u306f\u5229\u7528\u3055\u308c\u307e\u3059\u3002\u65b0\u898f\u9867\u5ba2\u306e\u7372\u5f97\u3084\u3001\u6f5c\u5728\u9867\u5ba2\u3068\u306e\u7d99\u7d9a\u7684\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306b\u306f\u30e1\u30fc\u30eb\u306f\u5fc5\u305a\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002\u30ea\u30b9\u30c8\u306e\u30b5\u30a4\u30ba\u306f\u6bd4\u8f03\u7684\u5c0f\u3055\u3044\u3053\u3068\u304c\u591a\u3044\u3067\u3059\u304c\u3001\u9032\u884c\u4e2d\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3084\u55b6\u696d\u6d3b\u52d5\u306b\u5bfe\u3057\u3066\u3082\u975e\u5e38\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u305f\u3081\u3001\u305d\u308c\u305e\u308c\u304c\u6301\u3064\u4fa1\u5024\u306f\u975e\u5e38\u306b\u5927\u304d\u304f\u306a\u308a\u307e\u3059\u3002\u3082\u3057\u30e1\u30fc\u30eb\u304c\u6b63\u3057\u304f\u5c4a\u3044\u3066\u3044\u306a\u304b\u3063\u305f\u3089BtoB\u4f01\u696d\u306f\u30af\u30ed\u30fc\u30b8\u30f3\u30b0\u306e\u305f\u3081\u306e\u5927\u304d\u306a\u6a5f\u4f1a\u3092\u9003\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<div style=\"clear:both;width:auto;height:40px;\"><!----><\/div>\n<h4><strong>\u307e\u3068\u3081<\/strong><\/h4>\n<p>\u3069\u3093\u306a\u30d3\u30b8\u30cd\u30b9\u3067\u3042\u308d\u3046\u3068\u3001\u30e1\u30fc\u30eb\u306e\u5230\u9054\u6027\u306f\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002<br \/>\n\u3082\u3057\u6bce\u56de\u306e\u30e1\u30fc\u30eb\u9001\u4fe1\u306e\u305f\u3073\u306b\u3001\u3053\u308c\u307e\u3067\u3088\u308a\u3001<strong>\u300c\u5229\u76ca\u304c22%\u5897\u3048\u308b\u300d\u300c\u30e6\u30fc\u30b6\u304c22%\u5897\u3048\u308b\u300d\u300c\u53cd\u97ff\u304c22%\u5897\u3048\u308b\u300d<\/strong>\u3068\u3057\u305f\u3089\u3069\u3046\u3067\u3057\u3087\u3046\u304b\uff1f\u305d\u308c\u304c\u30e1\u30fc\u30eb\u306e\u5230\u9054\u6027\u304c\u6301\u3064\u30d1\u30ef\u30fc\u306a\u306e\u3067\u3059\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u306e\u8a18\u4e8b\u306f How Poor Email Deliverability Impacts Your Business \u306e\u6284\u8a33\u3067\u3059\u3002 \u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ec\u30fc\u30c8\u306e\u5411\u4e0a\u306b\u76f4\u7d50\u3059\u308b\u305f\u3081\u3001\u30e1\u30fc\u30eb\u306e\u5230\u9054\u6027(deliver <a class=\"read-more\" href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=913\">&#8230;\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":2,"featured_media":6280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=913"}],"version-history":[{"count":1,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/913\/revisions"}],"predecessor-version":[{"id":11125,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/913\/revisions\/11125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/media\/6280"}],"wp:attachment":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}