{"id":9241,"date":"2024-10-03T11:30:41","date_gmt":"2024-10-03T02:30:41","guid":{"rendered":"https:\/\/sendgrid.kke.co.jp\/blog\/?p=9241"},"modified":"2024-10-03T11:30:55","modified_gmt":"2024-10-03T02:30:55","slug":"%e3%83%a1%e3%83%bc%e3%83%ab%e3%82%b3%e3%83%b3%e3%83%86%e3%83%b3%e3%83%84%e3%81%af%e5%8f%97%e4%bf%a1%e8%80%85%e3%81%ae%e9%96%a2%e5%bf%83%e3%81%ab%e6%b2%bf%e3%81%a3%e3%81%a6%e3%81%84%e3%82%8b%ef%bc%9fct","status":"publish","type":"post","link":"https:\/\/sendgrid.kke.co.jp\/blog\/?p=9241","title":{"rendered":"\u305d\u306e\u30e1\u30fc\u30eb\u3001\u958b\u5c01\u8005\u306b\u97ff\u3044\u3066\u3044\u308b\uff1fCTOR\u3092\u78ba\u8a8d\u3057\u3066\u6539\u5584\u3057\u3088\u3046"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2024\/10\/20241003.png\" alt=\"\u305d\u306e\u30e1\u30fc\u30eb\u3001\u958b\u5c01\u8005\u306b\u97ff\u3044\u3066\u3044\u308b\uff1fCTOR\u3092\u78ba\u8a8d\u3057\u3066\u6539\u5584\u3057\u3088\u3046\" width=\"100%\" class=\"aligncenter size-full wp-image-18360\" srcset=\"https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2024\/10\/20241003.png 650w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2024\/10\/20241003-300x185.png 300w, https:\/\/sendgrid.kke.co.jp\/blog\/wp\/wp-content\/uploads\/2024\/10\/20241003-225x139.png 225w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<blockquote>\n<p>\u3053\u306e\u8a18\u4e8b\u306f <a href=\"https:\/\/sendgrid.com\/en-us\/blog\/click-to-open-rate-how-relevant-is-my-email\" target=\"_blank\">What Is Click to Open Rate (CTOR) In Email Marketing?<\/a> \u306e\u6284\u8a33\u3067\u3059\u3002<\/p>\n<\/blockquote>\n<p>CTOR\uff08Click to Open Rate\uff09\u306f\u3001\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u6e2c\u5b9a\u3059\u308b\u4e0a\u3067\u91cd\u8981\u306a\u6307\u6a19\u306e1\u3064\u3067\u3059\u3002<br \/>\n\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001CTOR\u306e\u610f\u5473\u3001CTR\u3068\u306e\u9055\u3044\u3001CTOR\u3092\u5411\u4e0a\u3055\u305b\u308b\u65b9\u6cd5\u306a\u3069\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>CTOR\u3068\u306f\u4f55\u304b\uff1f<\/h3>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u958b\u5c01\u6570\u3092\u3069\u308c\u3060\u3051\u6700\u5927\u5316\u3067\u304d\u308b\u304b\u3067\u306f\u306a\u304f\u3001\u3044\u304b\u306b\u53d7\u4fe1\u8005\u3092\u4f55\u3089\u304b\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3078\u8a98\u5c0e\u3059\u308b\u304b\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<p>\u4e00\u822c\u306b\u3001\u4f01\u696d\u306f\u3088\u308a\u591a\u304f\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e1\u30fc\u30eb\u3092\u9001\u308a\u305f\u3044\u3068\u8003\u3048\u3001\u9867\u5ba2\u306f\u81ea\u8eab\u306e\u8208\u5473\u3084\u884c\u52d5\u5c65\u6b74\u306b\u5fdc\u3058\u305f\u30e1\u30fc\u30eb\u3092\u53d7\u3051\u53d6\u308a\u305f\u3044\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u671b\u307e\u308c\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9069\u5207\u306a\u5b9b\u5148\u306b\u9001\u308b\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u4f01\u696d\u3068\u9867\u5ba2\u306e\u53cc\u65b9\u306b\u3068\u3063\u3066\u6709\u76ca\u306b\u306a\u308b\u3088\u3046\u691c\u8a0e\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u3092\u8aad\u3093\u3060\u9867\u5ba2\u306b\u3068\u3063\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3069\u306e\u7a0b\u5ea6\u95a2\u5fc3\u306b\u6cbf\u3063\u3066\u3044\u305f\u304b\u3001\u305d\u306e\u6210\u679c\u3092\u8a08\u6e2c\u3059\u308b\u306e\u304cCTOR\u3067\u3059\u3002<\/p>\n<h4>CTOR\u3092\u6c42\u3081\u308b\u306b\u306f<\/h4>\n<p>CTOR\u306f\u3001\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u305f\u4eba\u306e\u3046\u3061\u3001\u4f55%\u306e\u4eba\u304c\u672c\u6587\u5185\u306e\u60c5\u5831\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u304b\u3092\u8868\u3059\u6307\u6a19\u3067\u3059\u3002<br \/>\n\u6b21\u306e\u3088\u3046\u306b\u6c42\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p style=\"text-align: center;\">CTOR[%]\uff1d\uff08\u30e6\u30cb\u30fc\u30af\u30af\u30ea\u30c3\u30af\u6570\uff0f\u30e6\u30cb\u30fc\u30af\u958b\u5c01\u6570\uff09\u00d7100<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u958b\u5c01\u6570\u304c150\u3067\u30af\u30ea\u30c3\u30af\u6570\u304c100\u306e\u30e1\u30fc\u30eb\u306f\u3001CTOR\u304c\uff08100\/150\uff09\u00d7100\uff1d66.7% \u3067\u3042\u308b\u3068\u8a08\u7b97\u3067\u304d\u307e\u3059\u3002<\/p>\n<h4>CTOR\u3068CTR\u306f\u3069\u3046\u9055\u3046\uff1f<\/h4>\n<p>CTOR\u3068\u4f3c\u305f\u6307\u6a19\u306bCTR\uff08Click Through Rate\uff09\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\nCTR\u306f\u3001\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u305f\u304b\u3069\u3046\u304b\u306f\u8003\u616e\u305b\u305a\u3001\u3059\u3079\u3066\u306e\u5b9b\u5148\u306b\u5bfe\u3059\u308b\u30af\u30ea\u30c3\u30af\u7387\u3092\u7b97\u51fa\u3057\u305f\u3082\u306e\u3067\u3059\u3002\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u304c\u4f4e\u3044\u3068CTR\u3082\u4f4e\u304f\u306a\u308b\u305f\u3081\u3001CTR\u5358\u4f53\u3067\u306f\u6b63\u78ba\u306a\u52b9\u679c\u6e2c\u5b9a\u304c\u3067\u304d\u306a\u3044\u3068\u3044\u3046\u5f31\u70b9\u304c\u3042\u308a\u307e\u3059\u3002CTR\u304c\u4f4e\u3044\u304b\u3089\u3068\u3044\u3063\u3066\u30e1\u30fc\u30eb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3084CTA\u306b\u539f\u56e0\u304c\u3042\u308b\u3068\u306f\u9650\u3089\u305a\u3001\u4ef6\u540d\u3084\u9001\u4fe1\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u9069\u5207\u3067\u306a\u304b\u3063\u305f\u305f\u3081\u306b\u958b\u5c01\u7387\u81ea\u4f53\u304c\u4f4e\u304b\u3063\u305f\u3068\u3044\u3046\u53ef\u80fd\u6027\u3082\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3001CTOR\u306f\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u305f\u4eba\u306b\u5bfe\u3059\u308b\u30af\u30ea\u30c3\u30af\u7387\u3067\u3042\u308a\u3001\u30e1\u30fc\u30eb\u3092\u8aad\u3093\u3060\u4eba\u306e\u3046\u3061\u4f55%\u304c\u9b45\u529b\u3092\u611f\u3058\u3066\u304f\u308c\u305f\u306e\u304b\u3092\u77e5\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002CTR\u3082\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3059\u3079\u304d\u91cd\u8981\u306a\u6307\u6a19\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u52b9\u679c\u3084\u9b45\u529b\u3092\u8a08\u6e2c\u3059\u308b\u306b\u306fCTOR\u306e\u65b9\u304c\u3088\u308a\u9069\u3057\u3066\u3044\u308b\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<h3>CTOR\u306e\u5e73\u5747\u5024\u306f\uff1f<\/h3>\n<p>\u4e00\u822c\u306b20\u301c30%\u3067\u3042\u308c\u3070\u826f\u597d\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u696d\u754c\u5e73\u5747\u3068\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002CTOR\u306e\u696d\u754c\u5e73\u5747\u306b\u3064\u3044\u3066\u306f<a href=\"https:\/\/sendgrid.com\/en-us\/marketing\/guide-2018-global-email-benchmark-report\" rel=\"noopener\" target=\"_blank\">\u3053\u3061\u3089<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<h3>CTOR\u3092\u9ad8\u3081\u308b\u65b9\u6cd5<\/h3>\n<p>\u3053\u3053\u304b\u3089\u306f\u3001CTOR\u3092\u9ad8\u3081\u308b\u5177\u4f53\u7684\u306a\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h4>1. \u57fa\u6e96\u3068\u306a\u308b\u30c7\u30fc\u30bf\u3092\u898b\u3064\u3051\u308b<\/h4>\n<p>\u5404\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u914d\u4fe1\u7d50\u679c\u3092\u8a18\u9332\u3057\u3001\u305d\u306e\u7a2e\u985e\u3054\u3068\u306b\u57fa\u6e96\u3068\u306a\u308b\u6570\u5024\u3092\u898b\u3064\u3051\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30fc\u30eb\u3067\u306fCTOR\u306f\u9ad8\u304f\u306a\u308a\u3084\u3059\u3044\u305f\u3081\u3001\u540c\u3058\u6761\u4ef6\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540c\u58eb\u3067\u6bd4\u8f03\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h4>2. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308a\u5165\u308c\u308b<\/h4>\n<p>\u524d\u8ff0\u306e\u901a\u308a\u3001\u53d7\u4fe1\u8005\u306b\u3068\u3063\u3066\u95a2\u9023\u6027\u306e\u9ad8\u3044\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9001\u4fe1\u3059\u308b\u3053\u3068\u3067\u81ea\u7136\u3068\u30af\u30ea\u30c3\u30af\u6570\uff08CTOR\uff09\u306f\u5411\u4e0a\u3057\u307e\u3059\u3002\u95b2\u89a7\u3057\u305f\u30da\u30fc\u30b8\u3001\u304a\u6c17\u306b\u5165\u308a\u306b\u767b\u9332\u3057\u305f\u88fd\u54c1\u306a\u3069\u3042\u3089\u3086\u308b\u30c7\u30fc\u30bf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u53d7\u4fe1\u8005\u305d\u308c\u305e\u308c\u306b\u9069\u3057\u305f\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>3. \u4ef6\u540d\u306f\u660e\u78ba\u306b<\/h4>\n<p>\u30de\u30fc\u30b1\u30bf\u30fc\u3067\u3042\u308c\u3070\u3001\u53d7\u4fe1\u8005\u304c\u958b\u5c01\u3057\u305f\u304f\u306a\u308b\u3088\u3046\u306a\u4ef6\u540d\u3092\u8003\u3048\u308b\u306f\u305a\u3067\u3059\u3002\u4e0a\u624b\u3044\u4ef6\u540d\u3092\u601d\u3044\u3064\u304f\u3068\u5b09\u3057\u3044\u6c17\u6301\u3061\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u5358\u306b\u8208\u5473\u3092\u60f9\u304f\u3060\u3051\u3067\u306f\u3044\u3051\u307e\u305b\u3093\u3002<\/p>\n<p>\u9762\u767d\u3044\u4ef6\u540d\u3084\u62bd\u8c61\u7684\u306a\u4ef6\u540d\u306b\u3088\u3063\u3066\u958b\u5c01\u3055\u308c\u305f\u3068\u3057\u3066\u3082\u3001\u30e1\u30fc\u30eb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u4e00\u81f4\u3057\u3066\u3044\u306a\u3051\u308c\u3070\u305d\u306e\u5f8c\u306e\u30af\u30ea\u30c3\u30af\u3084\u8cfc\u8cb7\u306b\u306f\u7e4b\u304c\u3089\u305a\u3001\u5834\u5408\u306b\u3088\u3063\u3066\u306f\u8ff7\u60d1\u30e1\u30fc\u30eb\u5831\u544a\u306a\u3069\u306e\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u7d50\u679c\u306b\u306a\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u3092\u9ad8\u3081\u308b\u3053\u3068\u3082\u91cd\u8981\u3067\u3059\u304c\u3001\u6700\u7d42\u7684\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3069\u308c\u3060\u3051\u8fd1\u3065\u3051\u305f\u304b\u304c\u6700\u3082\u5927\u5207\u3067\u3059\u3002<\/p>\n<h4>4. CTA\u306f\u308f\u304b\u308a\u3084\u3059\u304f<\/h4>\n<p>\u958b\u5c01\u3057\u305f\u4eba\u306b\u3069\u3093\u306a\u884c\u52d5\u3092\u53d6\u3063\u3066\u307b\u3057\u3044\u304b\u3092\u660e\u78ba\u306b\u3057\u3001\u5206\u304b\u308a\u3084\u3059\u304f\u7c21\u6f54\u306aCTA\u3092\u4f5c\u6210\u3057\u307e\u3057\u3087\u3046\u3002CTA\u306e\u57fa\u790e\u7684\u306a\u5185\u5bb9\u306f\u300c<a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=4837\" rel=\"noopener\" target=\"_blank\">\u3088\u304f\u3042\u308b\u8cea\u554f \u2500 CTA\u7de8<\/a>\u300d\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n<h4>5. \u7d50\u679c\u3092\u5206\u6790\u3059\u308b<\/h4>\n<p>\u958b\u5c01\u7387\u306f\u9ad8\u3044\u306b\u3082\u95a2\u308f\u3089\u305aCTOR\u304c\u82b3\u3057\u304f\u306a\u3044\u5834\u5408\u3001\u4ef6\u540d\u306f\u9069\u5207\u3060\u3063\u305f\u3082\u306e\u306e\u3001\u30e1\u30fc\u30eb\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u8a34\u6c42\u306b\u6539\u5584\u306e\u4f59\u5730\u304c\u3042\u308b\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<br \/>\n\u9006\u306b\u3001\u958b\u5c01\u7387\u304c\u4f4e\u304f\u3066\u3082CTOR\u304c\u9ad8\u3051\u308c\u3070\u3001\u53d7\u4fe1\u8005\u306b\u8cea\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3067\u304d\u3066\u3044\u308b\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002\u958b\u5c01\u7387\u3068CTOR\u306e\u4e21\u65b9\u3092\u6700\u9069\u5316\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u3088\u308a\u9069\u5207\u306a\u5b9b\u5148\u306e\u307f\u306b\u7d5e\u3063\u3066\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u9001\u4fe1\u3059\u308b\uff08\u5b9b\u5148\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046\uff09\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h4>6. \u5b9b\u5148\u306e\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3092\u884c\u3046<\/h4>\n<p>\u524d\u8ff0\u306e\u901a\u308a\u3001CTOR\u3092\u5411\u4e0a\u3055\u305b\u308b\u6700\u5584\u306e\u65b9\u6cd5\u306f\u3001\u53d7\u4fe1\u8005\u306b\u3068\u3063\u3066\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u9001\u4fe1\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u5b9b\u5148\u30ea\u30b9\u30c8\u3092\u3001\u6b21\u306e\u3088\u3046\u306a\u7279\u5fb4\u306b\u57fa\u3065\u3044\u3066<a href=\"https:\/\/sendgrid.com\/en-us\/resource\/the-essential-guide-to-email-segmentation\" rel=\"noopener\" target=\"_blank\">\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/a>\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u5c45\u4f4f\u5730\u3001\u56fd\u7c4d<\/li>\n<li>\u904e\u53bb\u306e\u8cfc\u8cb7\u5c65\u6b74<\/li>\n<li>\u6700\u5f8c\u306e\u30a2\u30af\u30b7\u30e7\u30f3<\/li>\n<li>\u8cfc\u8aad\u60c5\u5831<\/li>\n<\/ul>\n<p>\u3053\u308c\u306b\u3088\u308a\u3001\u4e00\u6589\u914d\u4fe1\u3067\u3042\u3063\u3066\u3082\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<br \/>\n\u5357\u56fd\u306b\u4f4f\u3093\u3067\u3044\u308b\u4eba\u306b\u30b9\u30ad\u30fc\u7528\u54c1\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u3092\u9001\u4fe1\u3057\u305f\u308a\u3001\u8cfc\u5165\u6e08\u307f\u306e\u4eba\u306b\u305d\u306e\u5546\u54c1\u3092\u5ba3\u4f1d\u3059\u308b\u3068\u3044\u3063\u305f\u5931\u6557\u306f\u907f\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>7. A\/B\u30c6\u30b9\u30c8\u3092\u7e70\u308a\u8fd4\u3059<\/h4>\n<p><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=14907\" rel=\"noopener\" target=\"_blank\">A\/B\u30c6\u30b9\u30c8<\/a>\uff08\u30b9\u30d7\u30ea\u30c3\u30c8\u30c6\u30b9\u30c8\u3068\u547c\u3076\u3053\u3068\u3082\u3042\u308a\u307e\u3059\uff09\u3068\u306f\u3001\u5b9b\u5148\u30ea\u30b9\u30c8\u306e\u4e00\u90e8\u306b\u5bfe\u3057\u3066\u7570\u306a\u308b\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u306e\u30e1\u30fc\u30eb\u3092\u9001\u308a\u3001\u305d\u308c\u305e\u308c\u306e\u53cd\u5fdc\u3092\u898b\u308b\u3053\u3068\u3067\u3001\u3069\u306e\u30e1\u30fc\u30eb\u304c\u52b9\u679c\u7684\u304b\u3092\u691c\u8a3c\u3059\u308b\u624b\u6cd5\u3067\u3059\u3002\u30c6\u30b9\u30c8\u306e\u7d50\u679c\u3001\u512a\u308c\u3066\u3044\u308b\u3068\u5224\u65ad\u3055\u308c\u305f\uff08\u30af\u30ea\u30c3\u30af\u7387\u3084\u958b\u5c01\u7387\u304c\u9ad8\u3044\uff09\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u3092\u6b8b\u308a\u306e\u5b9b\u5148\u306b\u914d\u4fe1\u3057\u307e\u3059\u3002<\/p>\n<p>A\/B\u30c6\u30b9\u30c8\u306e\u969b\u3001\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3\u9593\u3067\u5909\u3048\u3066\u3044\u3044\u8981\u7d20\u306f1\u3064\u3060\u3051\u3067\u3059\u3002\u7570\u306a\u308b\u8907\u6570\u306e\u8981\u7d20\u3092\u540c\u6642\u306b\u5909\u3048\u306a\u3044\u3088\u3046\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u4ef6\u540d\u3001CTA\u3001\u30ec\u30a4\u30a2\u30a6\u30c8\u306a\u3069\u3001\u3069\u306e\u5909\u66f4\u304cCTOR\u306b\u6700\u3082\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u7e70\u308a\u8fd4\u3057\u8abf\u67fb\u3057\u3001\u4eca\u5f8c\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u5f79\u7acb\u3066\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>8.\u914d\u4fe1\u505c\u6b62\u7387\u306b\u6ce8\u610f\u3059\u308b<\/h4>\n<p>\u914d\u4fe1\u505c\u6b62\u7387\u3082\u307e\u305f\u3001\u6975\u3081\u3066\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002<br \/>\n\u914d\u4fe1\u505c\u6b62\u7387\u304c\u4e0a\u6607\u3057\u305f\u5834\u5408\u306f\u3001\u30e1\u30fc\u30eb\u306e\u983b\u5ea6\u3084\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u9069\u5207\u304b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u8aad\u8005\u306e\u95a2\u5fc3\u306b\u6cbf\u3063\u3066\u3044\u308b\u304b\u3092\u6539\u3081\u3066\u898b\u76f4\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u53d7\u4fe1\u8005\u306b\u3088\u308b\u914d\u4fe1\u505c\u6b62\u306f\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6539\u5584\u3059\u308b\u305f\u3081\u306e\u30d2\u30f3\u30c8\u306b\u306a\u308a\u307e\u3059\u3002\u30cd\u30ac\u30c6\u30a3\u30d6\u306b\u53d7\u3051\u53d6\u3089\u305a\u3001\u8cb4\u91cd\u306a\u30c7\u30fc\u30bf\u3068\u3057\u3066\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>9. \u307e\u305a\u306f\u78ba\u5b9f\u306a\u5230\u9054\u3092<\/h4>\n<p>\u30e1\u30fc\u30eb\u304c\u305d\u3082\u305d\u3082\u53d7\u4fe1\u30c8\u30ec\u30a4\u306b\u5c4a\u304b\u306a\u3051\u308c\u3070\u3001\u53d7\u4fe1\u8005\u304c\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3059\u308b\u53ef\u80fd\u6027\u3082\u3001\u30af\u30ea\u30c3\u30af\u3059\u308b\u53ef\u80fd\u6027\u3082\u30bc\u30ed\u3067\u3059\u3002\u4ee5\u4e0b\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\u306b\u5f93\u3063\u3066\u3001\u5e38\u306b\u5230\u9054\u7387\u306e\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3068\u6539\u5584\u3092\u7d9a\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=879\" rel=\"noopener\" target=\"_blank\">\u9001\u4fe1\u30c9\u30e1\u30a4\u30f3\u3092\u8a8d\u8a3c\u3059\u308b<\/a><\/li>\n<li><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=11941\" rel=\"noopener\" target=\"_blank\">\u30ea\u30b9\u30c8\u3092\u6574\u7406\u3059\u308b<\/a><\/li>\n<li>\u53e4\u3044\u30a2\u30c9\u30ec\u30b9\u3084\u975e\u30a2\u30af\u30c6\u30a3\u30d6\u306a\u30a2\u30c9\u30ec\u30b9\u3092\u907f\u3051\u308b<\/li>\n<li><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=7863\" rel=\"noopener\" target=\"_blank\">\u30e1\u30fc\u30eb\u30ea\u30b9\u30c8\u3092\u8cfc\u5165\u3057\u306a\u3044<\/a><\/li>\n<li><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=4205\" rel=\"noopener\" target=\"_blank\">\u53cd\u5fdc\u306e\u306a\u3044\u53d7\u4fe1\u8005\u306f\u30ea\u30b9\u30c8\u304b\u3089\u524a\u9664\u3059\u308b<\/a><\/li>\n<li><a href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=18122\" rel=\"noopener\" target=\"_blank\">\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u304c\u6709\u52b9\u304b\u3069\u3046\u304b\u691c\u8a3c\u3059\u308b<\/a><\/li>\n<li>\u9001\u4fe1\u91cf\u3068\u9001\u4fe1\u983b\u5ea6\u3092\u4e00\u5b9a\u306b\u4fdd\u3064<\/li>\n<\/ul>\n<h3>CTOR\u3092\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u3057\u3001\u30e1\u30fc\u30eb\u9001\u4fe1\u3092\u6539\u5584\u3057\u3088\u3046<\/h3>\n<p>SendGrid\u306e\u914d\u4fe1\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u3067\u3042\u308bSeth Charles\u6c0f\u306f\u3001\u300c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u53ce\u76ca\u306f\u3001\u914d\u4fe1\u6570\u3067\u306f\u306a\u304f\u3001\u53d7\u4fe1\u8005\u306b\u63d0\u4f9b\u3067\u304d\u305f\u4fa1\u5024\u306b\u57fa\u3065\u304f\u300d\u3068\u8ff0\u3079\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u8003\u3048\u65b9\u306f\u3001\u9867\u5ba2\u3068\u826f\u597d\u306a\u95a2\u4fc2\u3092\u80b2\u3080\u4e0a\u3067\u3068\u3066\u3082\u91cd\u8981\u3067\u3059\u3002<br \/>\n\u30e1\u30fc\u30eb\u3092\u901a\u3058\u3066\u3069\u306e\u3088\u3046\u306a\u4fa1\u5024\u3092\u53d7\u4fe1\u8005\u306b\u5c4a\u3051\u308b\u304b\u3001\u305d\u3057\u3066\u305d\u308c\u304c\u5b9f\u73fe\u3067\u304d\u3066\u3044\u308b\u304b\u3092CTOR\u3067\u78ba\u8a8d\u3057\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u306b\u5c0e\u304d\u307e\u3057\u3087\u3046\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u306e\u8a18\u4e8b\u306f What Is Click to Open Rate (CTOR) In Email Marketing? \u306e\u6284\u8a33\u3067\u3059\u3002 CTOR\uff08Click to Open Rate\uff09\u306f\u3001\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9 <a class=\"read-more\" href=\"https:\/\/sendgrid.kke.co.jp\/blog\/?p=9241\">&#8230;\u7d9a\u304d\u3092\u8aad\u3080<\/a><\/p>\n","protected":false},"author":2,"featured_media":18360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9,15],"tags":[],"class_list":["post-9241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","category-email-marketing"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/9241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9241"}],"version-history":[{"count":9,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/9241\/revisions"}],"predecessor-version":[{"id":18365,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/posts\/9241\/revisions\/18365"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=\/wp\/v2\/media\/18360"}],"wp:attachment":[{"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sendgrid.kke.co.jp\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}